Consumers absolutely use reviews as part of their online research efforts–and the quality of the reviews materially impacts businesses.
For others, reviews are like heading to the dentist for a root canal: You’re filled with dread when you think of them. Whatever the reason, what you don’t know will kill you, so start with a quick, do-it-yourself audit. First, ask yourself where you would search if you were looking for your product. Check the usual search engines, blogs, online review and industry-specific sites. Remember: Losing revenue, customers, or even your business is much worse than the pain of reading negative commentary.
Competitors may pose like a disgruntled customer. A business might try to plant glowing reviews. This is why more has to be done to help consumers get smart about assessing online reviews–and why you, as a business owner, have to pay close attention to what’s going on Web-wise and the actions you need to take.
It’s likely that every business will, at some point, get a few negative reviews–in fact, a couple of these in a large sea of good ones is often convincing evidence that on the whole, your review rating can be trusted. People generally understand that everyone makes missteps from time to time–and they are forgiving. Maybe your front-office person had a bad day. A shipment is late. Quality assurance missed something. But just like real life, it’s all in how quickly, sincerely, and effectively you work to resolve the issue.
In this webinar, we will provide you with tips to do just that. Experts from Podium will walk you through five proven tips from our customers that will help you become the most trusted business in your area.