5 tips to Increase Trust with Online Shoppers

Do your customer’s think you’re trustworthy? Do online reviews really make a difference? Let me get to the point, with an emphatic yes.

Consumers absolutely use reviews as part of their online research efforts–and the quality of the reviews materially impacts businesses.

Just consider:

  • 89% of consumers viewed online sources of product and service reviews as trustworthy–and another 80% have changed their minds about a purchase based solely on the negative reviews they read.
  • In 2011, 85% of those surveyed said they’d be more likely to purchase if they could find additional recommendations online.

For some businesses, online interaction is the last in a long list of pressing items.

For others, reviews are like heading to the dentist for a root canal: You’re filled with dread when you think of them. Whatever the reason, what you don’t know will kill you, so start with a quick, do-it-yourself audit. First, ask yourself where you would search if you were looking for your product. Check the usual search engines, blogs, online review and industry-specific sites. Remember: Losing revenue, customers, or even your business is much worse than the pain of reading negative commentary.

It’s also important to remember that fake reviews–of all three types–exist in abundance.

Competitors may pose like a disgruntled customer. A business might try to plant glowing reviews. This is why more has to be done to help consumers get smart about assessing online reviews–and why you, as a business owner, have to pay close attention to what’s going on Web-wise and the actions you need to take.

It’s likely that every business will, at some point, get a few negative reviews–in fact, a couple of these in a large sea of good ones is often convincing evidence that on the whole, your review rating can be trusted. People generally understand that everyone makes missteps from time to time–and they are forgiving. Maybe your front-office person had a bad day. A shipment is late. Quality assurance missed something. But just like real life, it’s all in how quickly, sincerely, and effectively you work to resolve the issue.

The Home Furnishings Association webinar on Wednesday, May 10, 2017 from 11:00am – 12:00pm PDT will give you 5 tips to Increase Trust with Online Shoppers.

In this webinar, we will provide you with tips to do just that. Experts from Podium will walk you through five proven tips from our customers that will help you become the most trusted business in your area.

Key takeaways include:

  • Why online reviews are important
  • Which online review sites deliver the most value
  • How to build an online review presence on the sites that matter most

Register HERE

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