Resource Overview
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Conversion Rate: How to Measure and Improve It
In retail home furnishings, understanding and optimizing your conversion rate is akin to finding the secret sauce that can significantly elevate your furniture store's performance. The conversion rate, a critical metric for any retail business, measures the percentage of visitors to your store (or website)…
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AI Powered eCommerce Analytics Tools Can Drive Home Furnishings Success
In the fast-paced world of home furnishing eCommerce, gaining a competitive edge is paramount. With the ever-expanding array of marketplaces, retailers, and product variations, understanding and optimizing your digital presence has never been more crucial. That's where advanced AI-powered eCommerce analytics comes into play, offering…
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Customer-Centric Commerce: Enhancing Experience with Virtual Payments
Home furnishings retailers constantly adapt to new and innovative ways of transacting with customers. With the pandemic pushing consumers towards online shopping, many retailers have faced challenges when collecting payments from customers who purchase home furnishing products, and navigating the world of virtual payments can…
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The HFA is committed to championing the causes & issues important to you as a home furnishings retailer.
Our team of retail volunteers and staff work closely with our Washington, D.C. counsel and industry and national associations and organizations to bring you the up-to-the-minute information on government issues that can and will impact your business.
We do the research, gather the information, and monitor the issues so we can keep you well-informed and prepared to take action when needed. As members you’ll receive the benefit of timely information tailored to our industry and recommendations on how to respond—whether it’s making a simple phone call to your representative or taking a more active role and joining our Government Relations Action Team.
Government relations are a critical part of business. It’s not just about politics—it’s about the Marketplace Fairness Act for sales tax collection, interchange fees on bankcard processing, EPA regulations, Department of Transportation regulations, healthcare reform, tax reform, and much, much more. We’ll be your eyes and ears in Washington, D.C.
Upcoming Events
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77Days Until
HFA @ Las Vegas Market
2024 26 July2024 31 JulyLas Vegas, NV
The Home Furnishings Association's Resource Center is located in showroom B1050. Visit exhibitors who are retail experts ready to help grow your business with advice…
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168Days Until
HFA @ High Point Market
2024 25 October2024 29 OctoberHigh Point, NC
HFA Resource Center High Point Furniture Market The Resource Center on the first floor of Plaza Suites, space 1-527, has been designed to offer retailers…
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