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  • 5 Steps to a Successful Sales Training Program

    As the furniture industry evolves and competition increases, we must ensure our sales associates and managers are consistently trained to meet customer needs and deliver great experiences every time. We often find that while most retail organizations may want a robust training program, they must figure out where to start. In this blog post, we’ll […]

  • Southern California Furniture & Accessory Market

    Event Overview Come see what’s new and trending for 2023 at Southern California’s only Furniture & Accessory event! Don’t miss the Southern California Furniture & Accessory Market, in Long Beach, California, easily accessible from throughout the region.   About MAC Expos MAC Expos is a professional producer of business-to-business trade shows operating throughout the United […]

  • 5 Sales Strategies for Selling More Furniture

    Early predictions for retail sales in the coming year will be slower, and customers will be more deliberate in their purchases. But there is good news. A majority of buyers who purchase furniture will be in-store. The first and most obvious reason is that customers want to feel and try out the piece they buy. […]

  • Effective Sales Follow-up Strategies

    Are you looking for ways to train your sales team and fill their pipeline? We have brought together a group of experts to share their experience mastering sales follow-up. They will provide insight into which strategies work best in order for business owners and sales managers to proactively help train their teams to build relationships […]

  • Pinterest Reveals Secrets For Driving Traffic

    Unlock the secrets of Pinterest. Join us for an exclusive webinar with Pinterest to learn how you can use Pinterest to drive more qualified traffic, sales, and engagement! During this webinar, we’ll share best practices and insights on how to create engaging content, build an audience, and use the platform to drive meaningful results.   […]

  • Renaissance

    Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before. RenCommerce brings order to operational chaos by organizing the fundamental tools required for success within one convenient dashboard – […]

  • Google Branded Search Campaign Strategy

    All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a right way to do this. […]

  • Lessons from the Road – Old Brick Furniture & Mattress Co

    Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture & Mattress Company, the HFA 2023 Retailer of the Year (stores with more than 50 employees), takes pandemic growth and expansion to another level. I have to give you the back story first. Michael Fiacco owned […]

  • Lessons from the Road – BILTRITE Furniture

    You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with two entirely different stores. Ours […]

  • Lessons From the Road-Matt Pridemore

    Matt Pridemore’s Life-Changing “Call” Last week I found myself traveling to Valdosta, GA to present one of the Home Furnishings Association’s Retailer of the Year awards. Matt Pridemore is HFA’s 2023 Emerging Star Award recipient. He owns many Badcock Home Furniture and More franchise stores (his first was the store his parents owned) in Georgia, […]

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