Advertising strategies that can be measured (and work)!

Isaac Knoor has seen it before. From sales to warehouse to everything in between, a retailer’s plate is always full. 

“With so much going on, a retailer’s advertising are usually the first to be ignored,” says Isaac. “Typically, the strategy is to throw something against a wall and see what sticks or go with what you’ve done in the past because you had a good feeling about it.” 

Lost in both of those advertising strategies are measurements to rate their success. Knoor, along with his father Doug Knoor of Knoor Marketing, will offer four proven advertising strategies that will increase a retailer’s advertising and marketing results at 1 p.m. on April 6 in the association’s Resource Center at High Point Market. 

Isaac Knoor 

The strategies the Knoors will discuss are all digital. One will focus on increasing a retailer’s brand awareness, others will help retailers focus on qualified buyers rather than blanketing a community. 

“All of them are easily measured, which is what any good advertising program needs to do,” Isaac Knoor says.  

The Home Furnishings Association’s Resource Center is on the first floor of Plaza Suites, 222 S. Main Street in High Point.

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Fidelitone Logo

Established in 1929, FIDELITONE is a supply chain services provider. One of FIDELITONE’s core service

HFA Partner_Package.ai

Package.ai turns deliveries into dollars automatically by converting your fulfillment into an automated marketing machine.

Renaissance-HFA Solution Partner

Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform –

Fortiva Logo

Fortiva Retail Credit, a wholly-owned subsidiary of Atlanticus Holdings Corporation, is a leading provider of

Conquest Digital Solutions

“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!