Isaac Knoor has seen it before. From sales to warehouse to everything in between, a retailer’s plate is always full.
“With so much going on, a retailer’s advertising are usually the first to be ignored,” says Isaac. “Typically, the strategy is to throw something against a wall and see what sticks or go with what you’ve done in the past because you had a good feeling about it.”
Lost in both of those advertising strategies are measurements to rate their success. Knoor, along with his father Doug Knoor of Knoor Marketing, will offer four proven advertising strategies that will increase a retailer’s advertising and marketing results at 1 p.m. on April 6 in the association’s Resource Center at High Point Market.
The strategies the Knoors will discuss are all digital. One will focus on increasing a retailer’s brand awareness, others will help retailers focus on qualified buyers rather than blanketing a community.
“All of them are easily measured, which is what any good advertising program needs to do,” Isaac Knoor says.
The Home Furnishings Association’s Resource Center is on the first floor of Plaza Suites, 222 S. Main Street in High Point.