Jonathan Schulman

Letter blocks that spell out the word "Easy."
Jonathan Schulman
Sales should be the easiest part of your business

Customers ask me all the time if I would ever go back to retail. Interesting question. I’ve been very candid with the fact that I love the hustle, I love the camaraderie and I love watching people achieve the success they didn’t think was inside them. It was a rush

Building your sales ticket
Jonathan Schulman
Building Your Sales Ticket

Are you doing everything you can to add to that sale — or are you pushing them out the door? There’s one thing I know to be true from all my years on the retail floor—we are without a doubt in control of our own fate. We are the lords

Person lying down with money circling his mind
Jonathan Schulman
Sales in a swoon?

Maybe it’s not the salesperson. Maybe it’s the teacher. It’s been a while since I got to work both on a Saturday and a Sunday. Although I still consider myself a retailer at heart, I mostly work banker’s hours, albeit with a ton of extra homework. I offered sales trainings

Man standing in front of a large lit up star on a stage
Jonathan Schulman
Is your sales staff taking center stage?

Take control of the scene as soon as a customer walks through the door I’m not really good at talking about Christmas when it’s 90-plus degrees out, so my August edition may seem untimely, but I’m going with it anyway. There are few facts I hold to be self evident

Businesswoman holding hands out to stop someone
Jonathan Schulman
Breaking away from the same old, same old

Your customers won’t try something new? How do you know? As I write this column it’s a Thursday, so I’m participating in #tbt (Throwback Thursday) and flashing back to 2010 when I was at my first market as a rep. It was winter in Las Vegas and the wind was

Hockey stick and puck
Jonathan Schulman
There’s more to sales than selling

Just because someone can sell a sofa doesn’t mean they’re right for your team. I used to play hockey on Saturday nights in an adult league with a bunch of great guys. It was awesome! One summer, a few of us took time off to take vacations, attend markets, etc.

Hands bound by rope
Jonathan Schulman
The ties that bind

Constraints at your store can be good assuming you’re committed to breaking free from them. Since I’m up against my deadline, I’m glad I had the day I had in the field today because the topic for this column has been brewing in my mind for weeks. If you hang

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