Rich Kizer and Georganne Bender

Make It Personal
Rich Kizer and Georganne Bender
Make it personal

Looking for a low-cost, high-impact marketing strategy? Grab some paper and a pen. Years from now, someone will spend a gazillion dollars to study American life online and wonder who these people were who so desperately need to lose weight, perfect their relationships, look younger, make certain body parts larger

Build Relationships
Rich Kizer and Georganne Bender
10 steps to educate employees & increase store sales

If you’ve been in the retail furniture business long enough, you’ve probably heard or read this oft-quoted survey that shows why customers leave a store and never return: 15% because of price. 15% because of product selection. 70% because of the interaction with store associates. Let that set in …

Graphic of a Store layout
Rich Kizer and Georganne Bender
Anatomy of a store layout

Retailers use all sorts of designs to influence how shoppers behave Be honest: When did you last make a major floor move? And we don’t mean moving vignettes from over here to over there. Your sales floor is a living, breathing entity that needs to change—frequently—so your business can flourish and it’s your

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