In Sales, A+B=R There’s a simple sales formula that goes like this: When A or B go up, so does R. Conversely, when A or B goes down, R drops as well. In this case R stands for Results. Everyone wants to see better results, but to get better results,
Ron Martin
Successful selling traits can be taught People like to say, “They’re a natural-born salesman.” Except they’re not. The reality is that people are no more born successful salespeople than they are born doctors, lawyers or any other profession. Salespeople, just like the rest of the world’s professions, are trained. I
Sometimes you have to say “no” for the customer to say “yes.” There’s an existing paradigm that salespeople are pushy and high pressure. Of course, some are so it’s important to create a paradigm shift as early in the selling process as you can. You must demonstrate to the customer
The more “musts” you can muster, the better your chance at converting browsers into buyers. I’m often asked, “How can you spot good customers?” My answer always is, “They’re the ones who come into your store.” People do not go into stores that sell things they don’t need, don’t want
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