Ron Martin

Crying baby in a salesperson's uniform and little cubicle
Ron Martin
There’s no such thing as a natural-born salesperson

Successful selling traits can be taught People like to say, “They’re a natural-born salesman.” Except they’re not. ​The reality is that people are no more born successful salespeople than they are born doctors, lawyers or any other profession. Salespeople, just like the rest of the world’s professions, are trained. I

Sales person comically pressuring customer
Ron Martin
Pro-Active, No-Pressure Selling

Sometimes you have to say “no” for the customer to say “yes.” There’s an existing paradigm that salespeople are pushy and high pressure. Of course, some are so it’s important to create a paradigm shift as early in the selling process as you can. You must demonstrate to the customer

The six musts
Ron Martin
6 Musts to Making a Sale

The more “musts” you can muster, the better your chance at converting browsers into buyers. I’m often asked, “How can you spot good customers?” My answer always is, “They’re the ones who come into your store.” People do not go into stores that sell things they don’t need, don’t want

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