Home Furnishings Association member Badcock Furniture &more celebrated the addition of two company stores – Waynesboro, Va., and Roanoke Rapids, N.C., – to its growing list of locations throughout the Southeast.
Rob Burnette, CEO and president of Badcock; Bill Pou, executive vice president; Mitchell Stiles, vice president of dealer retail operations; and Justin Garner, vice president of corporate stores, were in Virginia and North Carolina on Aug. 28 for the grand openings.
Both stores have been open since June 26 and business has been brisk, store managers say. “The community has been great to us,” says Machan Harris, manager of the Roanoke Rapids store. “I think the word is getting out and people are starting to show up.”
Brandon Young, Waynesboro’s store manager, agrees. “A lot of the community is still trying to figure us out, but once they know who we are and what we stand for, they’ve been positive. I think they’re pleased with our prices and we’re not stuffy. We don’t hover around them. We let them shop.”
Radio and TV spots
Young says Badcock has two radio spots running on two stations and a television ad running in Waynesboro “to get the Badcock message out.”
Young is new to the Badcock family. This is his first time managing a furniture store. Harris has been with Badcock since 2015 when she ran a store in Lynchburg, Va., before moving to another store in Johnson City, Tenn. She took the job in Roanoke Rapids because it’s closer to her family, she says.
“That’s one of the nice things about working for Badcock,” says Harris. “They want you close to your family, and they try to make that happen.”
Both grand openings feature speeches from the Badcock’s executive team and community leaders, live music from local radio stations and a donation to a local charity in the community. Badcock donated $2,500 each to Angel’s Corner in Roanoke Rapids and the local Boys and Girls Club in Waynesboro.
Badcock Home Furniture &more operates 366 stores in eight Southeastern states and carries a complete line of home furnishings, appliances, electronics and more.
The 115-year-old Badcock Home Furniture &more brand has seen tremendous levels of growth in recent history, particularly outside of its home state of Florida. The company was named one of the Home Furnishings Association’s 2018 Retailers of the Year.