Black Whale diversifies – and business takes off

Share on facebook
Share on twitter
Share on linkedin
Share on email
Black Whale staff

For years – 28 of them, to be exact – new Home Furnishings Association member Black Whale Lighting was the shop to shop for high-end lighting in northern San Diego County, Calif. Still is. 

But two years ago, owner Kirsten Reece started to see her customers’ shopping habits change. More of them were shopping onlineAnd when they shopped online, they were buying more than just lighting. Reece decided to make a change and diversify. 

Reece sent Tom Buckley-Sprick, merchandising director and the store’s lead interior designer, on the road in search of a high-end line of upholstered, American-made furniture that Black Whale could sell in its 6,500-square-foot showroom. The company also beefed up its art and accessories. 

I sat on a lot of sofas, but it was worth it,” Buckley-Sprick says. “It’s the best decision we’ve ever made – knock on woodBusiness has been booming this year.” 

About a third of that boom can be attributed to furniture sales, Buckley-Sprick says. He’s hoping that trend continues into 2021 and beyond the pandemic. 

One-stop shop for all 

“We want to be that one-stop shop for designers and customers to come to and leave with everything they need for their homes,” he adds. “I think we’re off to a good start.” 

Black Whale joined the HFA in August after discovering the association’s partnership with Synchrony offers members some of the lowest financing rates in the industry. Buckley-Sprick says the company has already started using Synchrony with its customers with great success. “It’s giving them another option to use when it’s time to purchase. The rates are good, but the extra option for our clients is just as important to us.” 

Something else that’s important to Black Whale leaders is the connection to other furniture retailers that being an HFA member affords them. “The contacts with other retailers are going to be invaluable,” Buckley-Sprick says. “Just being surrounded by so many other retailers with that kind of knowledge and experience is going to be worth the membership alone.” 

Share on facebook
Share on twitter
Share on linkedin
Share on email
Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts

Snap Finance Logo

Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for

Gulfstream Shippers Association Logo

Gulfstream Shippers Association is an association that combines the buying power of its members to

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts

Snap Finance Logo

Snap Finance helps furniture retailers reach their full sales potential by providing financing solutions for

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

Outward logo

Outward, Inc. is a visual transformation and technology company. Since 2012, we’ve been reinventing the

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

Outward logo

Outward, Inc. is a visual transformation and technology company. Since 2012, we’ve been reinventing the

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!