Black Whale diversifies – and business takes off

Black Whale staff

For years – 28 of them, to be exact – new Home Furnishings Association member Black Whale Lighting was the shop to shop for high-end lighting in northern San Diego County, Calif. Still is. 

But two years ago, owner Kirsten Reece started to see her customers’ shopping habits change. More of them were shopping onlineAnd when they shopped online, they were buying more than just lighting. Reece decided to make a change and diversify. 

Reece sent Tom Buckley-Sprick, merchandising director and the store’s lead interior designer, on the road in search of a high-end line of upholstered, American-made furniture that Black Whale could sell in its 6,500-square-foot showroom. The company also beefed up its art and accessories. 

I sat on a lot of sofas, but it was worth it,” Buckley-Sprick says. “It’s the best decision we’ve ever made – knock on woodBusiness has been booming this year.” 

About a third of that boom can be attributed to furniture sales, Buckley-Sprick says. He’s hoping that trend continues into 2021 and beyond the pandemic. 

One-stop shop for all 

“We want to be that one-stop shop for designers and customers to come to and leave with everything they need for their homes,” he adds. “I think we’re off to a good start.” 

Black Whale joined the HFA in August after discovering the association’s partnership with Synchrony offers members some of the lowest financing rates in the industry. Buckley-Sprick says the company has already started using Synchrony with its customers with great success. “It’s giving them another option to use when it’s time to purchase. The rates are good, but the extra option for our clients is just as important to us.” 

Something else that’s important to Black Whale leaders is the connection to other furniture retailers that being an HFA member affords them. “The contacts with other retailers are going to be invaluable,” Buckley-Sprick says. “Just being surrounded by so many other retailers with that kind of knowledge and experience is going to be worth the membership alone.” 

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

JB Hunt Website Logo

J.B. Hunt Transport Services, Inc., a Fortune 500, S&P 500, and NASDAQ-100 company, provides safe,

Capital One Trade Credit_HFA Partner Logo

Capital One Trade Credit is a customizable, end-to-end B2B credit and AR program for suppliers

Strategic Peacock_HFA Solution Partner

Do you need a social media engagement strategy that builds awareness, increases engagement, and fosters

JB Hunt Website Logo

J.B. Hunt Transport Services, Inc., a Fortune 500, S&P 500, and NASDAQ-100 company, provides safe,

Capital One Trade Credit_HFA Partner Logo

Capital One Trade Credit is a customizable, end-to-end B2B credit and AR program for suppliers

Strategic Peacock_HFA Solution Partner

Do you need a social media engagement strategy that builds awareness, increases engagement, and fosters

Orbit Interactive_HFA Solution Partner

Orbit Interactive provides direct access for advertisers to buy digital ads without multiple layers as

Montage Furniture Services Logo

Montage Furniture Services is a provider of furniture protections plans delivered via traditional pooled risk

Orbit Interactive_HFA Solution Partner

Orbit Interactive provides direct access for advertisers to buy digital ads without multiple layers as

Montage Furniture Services Logo

Montage Furniture Services is a provider of furniture protections plans delivered via traditional pooled risk

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!