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HFA member Jordan's Furniture has all types of attractions to enhance "shoppertainment" at its stores.
News
Francesca Nicasio
Keep ’em coming back: HFA members share tips on growing repeat business

Repeat customers. Everyone tells retailers they need them, but it’s easier said than done. How do you get started? Improve your retail customer experience. When players like Amazon enable people to purchase products with the tap of a button, brick-and-mortar furniture retailers must step up their game and offer experiences that people can’t get online or on their phone. But what exactly is a great retail experience? The answer will vary from one retailer to the next. The “right” customer experience strategy will depend on the type of furniture you sell, your store and your shoppers. It’s essential that you

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Photo shows the Spiller family singers
Shop Talk
Doug Clark
Spillers celebrate Christmas with song

Spiller Furniture & Mattress is holding its Tis the Season Sale and giving away a living room set to a needy family. But the Spiller family shows its Christmas spirit in other ways, too. “We’ve been singing together for a long time, since I was 12. So, that’s about 30 years,” said Shane Spiller, president of the Tuscaloosa, Ala.-based company. He doesn’t mean singing in the car on family road trips. The Spillers, led by Shane’s parents, Mike and Connie, are professionals. For the last six or seven years, they’ve led the Spiller family Christmas sing-along, which this year will

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Photo shows several people cutting a ribbon
Shop Talk
Doug Clark
Laredo party marks another step forward for Marlen’s Gallery

Marlen Saenz opened her new furniture store in Laredo, Texas, last month with a mariachi band, prizes, giveaways, wine and a crowd that exceeded her expectations. “A lot of people were there. It was a very nice party,” Saenz said. “I never thought we’d be that busy that day.” She punctuates her conversation with “thank God” – “100 percent,” she said. “We always thank God for everything we do.” No wonder. Fifteen years ago, she was selling picture frames at a flea market in Rio Grande City. Her eye for decorating drew attention, and soon she was dressing up homes,

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Ron Wanek
News
Doug Clark
Wanek earns Horatio Alger Award

Ronald G. Wanek, the son of sharecroppers who built one of the world’s leading furniture companies, has been named a winner of a 2020 Horatio Alger Award. Wanek is chairman of the board of Home Furnishings Association member Ashley Furniture Industries, based in Arcadia, Wis. He grew up on a dairy farm in Minnesota in a home that lacked electricity and running water for much of his childhood. Following high school, he went to work as a laborer for Winona Industries, where he learned about manufacturing. In 1963, he joined a start-up company in Red Wing, Minn., acquiring on-the-job business

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Diamond's Todd Freer conducts training at HFA member Bob Mills' corporate store in Oklahoma City.
News
Robert Bell
HFA member Bob Mills partners with Diamond Mattress

HFA member Bob Mills is partnering with Omnichannel sleep products manufacturer Diamond Mattress at the retailer’s nine stores. The Bob Mills Sleep Spa Signature Series mattresses from Diamond include three models with three choices of firmness. The program gives each retail location in-store training by Diamond trainers and a fully equipped Experience Center for a visual and tactile demonstration to educate and engage customers. Diamond Mattress is also providing marketing support with imagery for online and print promotion and additional marketing materials. Betting on temperature control Bob Mills, president of the Oklahoma-based retail chain, believes today’s temperature-control technology is making

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Image shows people attending HFA's Washington Fly-in
Policy Matters
Doug Clark
HFA’s government relations work was fast-paced in 2019

At one point during the past year, Chris Andresen commented that the furniture tip-over issue was playing out on a four-dimensional chessboard. The senior vice president of Dutko GR, who monitors legislative and regulatory activity in Washington, D.C., for the Home Furnishings Association, wasn’t exaggerating. The STURDY Act was working its way through the U.S. House of Representatives. ASTM International was revising its voluntary stability standard. The Consumer Products Safety Commission was engaged in a mandatory rulemaking process. The New York state legislature was moving toward enactment of Harper’s Law. Perhaps in no previous year had there been so much

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Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

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Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

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HFA Members