Association Blog

The Latest News

Dovr Website Logo
News
Robert Bell
Dovr Media helps HFA members dive into the e-commerce game

Furniture retailers were notoriously slow in embracing an e-commerce strategy. The pandemic changed that. E-commerce as a revenue-generating strategy has advanced three to five years just within the past nine months as evident by strong online sales throughout the summer. Today, your online store is your new flagship store.  Supporting that new flagship requires having strong digital tools, which is where HFA Solution Partner Dovr Media can help. Dovr Media helps retailers enter the e-commerce world by offering world-class, American-made websites and digital sales tools for furniture companies big and small.  Jake Freedman, founder of Dovr, said his company is adding a dozen or so furniture retailers a week. “They’re seeing the need and that this isn’t

Read More
Image shows a furniture showroom
News
Doug Clark
Furniture retailers expect continuing surge in sales, survey finds

Furniture retailers expect sales to accelerate through the fourth quarter of 2020, according to a survey by Piper Sandler in partnership with the Home Furnishings Association. The bullish outlook follows 8 percent average sales growth year-over-year reported by respondents in the third quarter, the survey found. Not all the results were positive, however. “Delivery delays and out-of-stocks appear to be getting more pronounced and are now expected to last until at least Q1 (of 2021),” Piper Sandler said in its conclusion. Piper Sandler is an investment banking firm that provides strategic analytics and other services to clients across the United

Read More
Shop Talk
Riaz Husein
Peak season planning during COVID-19

For the furniture industry, fall is traditionally the “peak” quarter with higher than average sales volume driven by consumers refocusing on their homes after spending time outdoors in the summer months. Further driven by Thanksgiving, Christmas and year-end bonuses, furniture retailers usually experience their highest furniture sales for the year. This year, the furniture industry should anticipate the following additional complications in year-end operational planning: Higher than normal sales volume, which we are already experiencing due to the “cocooning” effect, combined with the impact of a potential second round of stimulus checks. According to DigitalCommerce360, online sales increased 55 percent

Read More
Image shows the logo of the Consumer Products Safety Commission
News
Doug Clark
Reported incidents trigger furniture recalls

Crate and Barrel, CB2 and Bed Bath & Beyond recently agreed to product recalls, the Consumer Products Safety Commission announced. In each case, consumers are told to immediately stop using the products and advised they’re entitled to a full refund. The most expensive items are a Trace Brass Bookcase and Trace Black Bookcase sold in CB2 stores nationwide and online at CB2.com for about $1,400. CB2 received 11 reports of the bookcase collapsing when loaded, according to the CPSC. No injuries were reported. The bookcases, 62 inches tall and 34 inches wide, were manufactured in Vietnam and imported by CB2.

Read More
Incubeta
News
Robert Bell
Incubeta offers members a data-driven approach to their digital marketing

COVID-19 has forever changed the way consumers shop for furniture. Just within the past few months, furniture retailers have responded by investing heavily in digital ad spending as locked-down consumers spend more time online, choosing to shop from their phone or laptop versus leaving the house. With rising consumer expectations, shifting behaviors, limited budgets and advanced ad-technologies, furniture retailers must control their marketing better than ever before. HFA Solution Partner Incubeta can help. Smart retailers know data is king these days, and nobody knows how to handle and interpret your store’s information like Incubeta, which delivers digital marketing performance and

Read More
Cargo Container Ship on The Bosphorus
News
Robert Bell
Experts offer retailers strategies to cope with weakened supply chain

In last week’s HFA Live webinar, furniture retailers heard a sobering report about the industry’s new (read: sluggish) supply chain. A pair of supply and logistics experts told viewers the current delays won’t improve for another seven to eight months. But in the same breath, Riaz Husein and Garrett Bowman offered strategies retailers can enact now to help with those delays and unknowns to come.  “Normalcy is several months away,” said Husein, CEO of Profit Chain, a Home Furnishings Association Solution Partner offering retailers supply chain, logistics and warehouse consulting. “But in the meantime, there are plenty of things you can do to come out ahead. It doesn’t have to be all doom

Read More

Policy Matters

Member News

Shop Talk

More From The HFA

HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

Listen
HFA logo with headphones

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

Listen
HFA Members