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La-Z-Boy headuqyarters in Monroe, Mich.
News
Robert Bell
HFA member La-Z-Boy honored by supply chain management association

Home Furnishings Association member La-Z-Boy is being honored with a “Making An Impact 2020 Award of Excellence” from the Association for Supply Chain Management. Each year, ASCM, a nonprofit association that supports organizational transformation, innovation and leadership in supply chain management, gives recognition to businesses that it determines are exemplary. La-Z-Boy was selected for the award for its commitment to safety performance, environmental sustainability and involvement in the communities in which it operates, including the company’s philanthropic ventures and volunteer initiatives. Darrell Edwards, a senior vice resident and chief operating officer, said receiving the award is an honor for the

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Digital Marketing
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Robert Bell
Conquest Digital caters a marketing program to your company’s needs 

In a way, digital marketing is a lot like buying furniture for the home. That new sofa, loveseat and end tables might complete the den in one house, but two blocks away those pieces might fail miserably.   “It’s the same with digital marketing,” says Melanie Mandros, director of sales for Conquest Digital Solutions, a Home Furnishings Association Solution Partner. “We’ve had the opportunity to work with furniture stores all over the country. We know a campaign that provides profit and ROI in one market may need to be completely revised for another.”  That’s where Conquest Digital Solutions stands apart from other marketing firms. Conquest sits down with furniture retailers like you and discovers your store’s unique needs and goals. Then

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Fortiva Logo
News
Robert Bell
HFA, Fortiva announce Solution Partner agreement

The second-look finance company provides retailers with more opportunities to help shoppers complete a purchase Fortiva Retail Credit knows what the power of saying “YES!” can do – not just for the consumer, but the retailer, too. When shoppers use Fortiva to establish financing in your store, they’re more likely to return for a second or even third purchase. How much more likely?   Retailers say 25 percent of their customers who establish an open Fortiva credit line return to make additional purchases.  The Home Furnishings Association’s newest Solution Partner works with furniture retailers to ensure shoppers get the financing they need today to become a loyal customer tomorrow. 

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Retailers at High Point Market are expecting increased sales in 2020.
News
Robert Bell
High Point Market expects strong showing of exhibitors next week

With less than a week to go until the opening of the Fall 2020 High Point Market,  about 70 percent of active exhibitors will be open for business, according to the High Point Market Authority. Retailers who want to see which showrooms have confirmed they will be open can visit the Exhibitor section of the High Point Market website, www.highpointmarket.org/exhibitor, and look for the golden “Confirmed Open” verbiage on an exhibitor’s profile. They can also check the “Confirmed Open for Fall 2020 Market” filter to hide any profiles that haven’t confirmed they’ll be open. During market, the High Point Market

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American First Finance
News
Robert Bell
American First Finance offers you another way to say ‘Yes!’ to your customers

Not all lease-to-own programs are alike. American First Finance, a Home Furnishings Association Solution Partner, proves this every day to furniture retailers. [See what American First Finance offers to HFA Members] AFF got its start in 2013 after founder Doug Rippel spent six months working in an Ashley store in Witchita, Kan., to better understand the relationships between tertiary financing and furniture retail. “We think we have a good understanding of the industry and what the retailer and customer both need in the tertiary financing space,” says Ara Hagopian, senior director of national sales for AFF. “For the credit-challenged consumers,

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Image shows a showroom entrance
News
Doug Clark
HFA Resource Center offers market opportunities

The High Point Market begins Oct. 13, and the Home Furnishings Association’s Resource Center provides a key business location for retailers. The newly renovated Resource Center will be open throughout the market’s nine-day run. It is in Plaza Suites, 1-527. Everything is different about this market because of COVID-19 restrictions. It will be longer than usual, stretching from Oct. 13 through Oct. 21. The schedule is broken into three segments of three days each. Buyers are asked to attend just one of the segments. Attendance is expected to fall far below normal overall, and it will seem even thinner spread

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Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

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Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

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HFA Members