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Williams & Kay store logo
Shop Talk
Martin Roberts
What makes a good store logo? – Part 2

Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Last week we kicked off a month-long series featuring retail designer Martin Roberts, who’ll discuss logos he helped recreate for four retailers. This week Martin looks at Williams & Kay. A few years ago, Williams & Kay had a problem: How could this furniture store in Anchorage, Alaska distinguish itself from a saturated market of low- and mid-level furniture retailers. Roberts toured the store and decided to, among other things, upgrade the company’s logo to reflect the higher quality furniture the store

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Prop 65
Policy Matters
Home Furnishings Association
New Guidance for California’s Prop 65

California’s Prop 65 requires businesses with 10 or more employees to provide a clear and reasonable warning before knowingly and intentionally exposing individuals to chemicals that the state says cause cancer or reproductive toxicity. While the primary burden to warn consumers falls on manufacturers, Prop 65 applies to everyone in the supply chain; no one is exempt from liability. This proposition has been around for 31 years, so what’s new? The Office of Environmental Health Hazard Assessment (OEHHA) recently came out with Article 6, which gives more specific guidance on the new product warning label. And, while this doesn’t go

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City of Hope Building
News
Home Furnishings Association
City of Hope gets a boost from Ashley Furniture

A cure for Type 1 diabetes in six years is the new goal of City of Hope’s Diabetes and Metabolism Research Institute. Through the generosity of Ashley Furniture president and CEO Todd R. Wanek and others, the institution will be able to devote more than $50 million over the next six years to an innovative research effort that seeks to find a cure for T1D. The family’s gift will establish the Wanek Family Project for Type 1 Diabetes at City of Hope. City of Hope, which has a long and groundbreaking history in diabetes, conducted research that led to the

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A photo of four new board members
News
Home Furnishings Association
HFA Installs BOD Members, Recaps Year

The Home Furnishings Association announced Steve Kidder of Vermont Furniture Galleries, Williston, Vt. as its 2017 president Monday during its annual membership meeting in Las Vegas and it added four board members to its ranks. Jacob Shevin, Standard Furniture in Birmingham, Ala., Lisa Keyes, Naturwood Furniture in Rancho Cordova, Calif., Richard Rotman, Rottman’s Furniture in Worcester, Mass., and Salvador Llanos, Famsa USA in Dallas were recognized at the board meeting. “They’re going to make our board even stronger with their knowledge and insight,” said Jeff Child of R.C. Willey, the Association’s outgoing president. Child, now Chairman of the Board, passed

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Park Home Store Logo
Shop Talk
Martin Roberts
What makes a good store logo? – Part 1

It’s more than just font, size and color. Martin Roberts offers a 60-second dissection of some of his favorite home furnishings logos. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. We’re kicking off a five-part series featuring retail designer Martin Roberts, who’ll discuss the logos he helped recreate for four retailers. This week, Martin looks at Park Home. The Pennsylvania store started out as a retailer for car audio systems before converting to a store for furniture, mattresses and appliances. “Typography has a power impact,” says Martin. “If used properly

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A frame of the Knight Furniture tip-over video
News
Home Furnishings Association
Knight Furniture creates tip-over safety video

By now you’ve probably seen the viral video of a bedroom dresser falling on a two-year-old boy in Utah and his twin brother trying to push it off him. HFA member Joey Gunn, a father of three-year-old twin boys himself, remembers watching the video and thinking, “what if that were my children?” So Gunn grabbed a camera and went to work. He plucked a salesman, Victor Peraza off the sales floor of his store, Knight Furniture in Sherman, Texas, and, within minutes, had created his own viral video of sorts on their Facebook page. In less than a month more than

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