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Front of the Boston Interiors store
Shop Talk
Home Furnishings Association
Boston Interiors to open store in New Hampshire

Longtime HFA member Boston Interiors is taking its act on the road. Store officials have announced the company is expanding and will be opening its first store outside of Massachusetts this summer in Bedford, New Hampshire this year. Boston Interiors opened its first store in 1979, and added six more store over the years throughout the state. The New Hampshire store will be located in a shopping complex in a 21,000-square-foot space. CEO Stefanie Lucas says the company is excited about expanding Boston Interiors footprint across New England. “We are thrilled about plans for this new store and expanding our

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The Sofa Store logo on their building
HFA Influencers
Martin Roberts
What makes a good store logo? – Part 5

The Sofa Store: To stand out, keep it simple. Good branding communicates what you stand for as a business. That branding can be communicated verbally or visually. Retail designer Martin Roberts’ series on logo design’s he’s helped recreate for home furnishings retailers ends this week with The Sofa Store in Maryland. When the owners wanted to position themselves as the go-to store for a new sofa, they knew exactly what they wanted. Robert seized their vision. “There’s a lot of competition these days and they didn’t want to just be any other sofa store,” says Martin. “They wanted to be

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Money in a vice
Shop Talk
Home Furnishings Association
5 Things to Do When Your Store Hits a Cash Flow Crunch

Even the best and most profitable home furnishings stores can encounter a sudden cash flow crisis. It’s how they deal with it that separates the winners from the losers. As a responsible entrepreneur, you naturally forecast your cash flow carefully, but even then an unexpected bill or late payment can disrupt your cash flow. Here are five ways to stop a minor crisis from turning into a full-scale emergency. Delay payments. If you’re paid late, your suppliers may have to be paid late as well. Obviously you need to be careful—fail to pay your telephone provider on time and there’s

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Miller Waldrop store logo
News
Martin Roberts
What makes a good store logo? – Part 4

Good branding communicates what you stand for as a business; that branding can be communicated verbally or visually. When retail designer Martin Roberts met with the owners of New Mexico-based HFA member Miller Waldrop, he came away convinced the store needed to project the personal attention and style it offers its clientele on a daily basis. Miller Waldrop does a lot of design work for its customers so the logo needed more of a personal than commercial look. “They do a lot of personal design work and this logo, with the personal signature-like name and piece of furniture that is

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Hands bound by rope
Shop Talk
Jonathan Schulman
The ties that bind

Constraints at your store can be good assuming you’re committed to breaking free from them. Since I’m up against my deadline, I’m glad I had the day I had in the field today because the topic for this column has been brewing in my mind for weeks. If you hang out in the field long enough, everything will come full circle. My boss calls it being present and I’m a big believer in being around. I’ll start a few months back when one of the Amazon boxes that arrived at our doorstep was addressed to me. My wife completed her

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Illustration of a person's mind
Shop Talk
Gerry Morris
The Importance of Product Knowledge

(Editor’s note: This is the first of a three-part series. This month we look at how and why to learn product knowledge.) The foundational element and focus of sales training for most consumer products is the product itself, for obvious reasons. You can’t intelligently speak about products you don’t know and understand, much less sell them effectively. That’s especially true of mattress sales. More so than any other home furnishings product, selling mattresses requires a lot of training and a superior command of product knowledge. Most shoppers don’t want to know everything about a mattress; they just want the sales

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