HFA Blog

Portland Insights Photos

Insights offers valuable learning opportunity

Doug ClarkJun 1, 2019
Current News

The Insights Experience isn’t just for furniture store owners, CEOs or even Home Furnishings Association members. The theme for HFA’s Insights Experience in Portland, Ore., June 17-18 was “Branding Your Business,” so HFA Education Director Kaprice Crawford wanted to attract furniture stores’ marketing and social media managers in addition to


Furniture from Mexico faces tariffs

Doug ClarkMay 31, 2019
Policy Matters - Government Relations

Photo above: Leaders from Mexico, the United States and Canada sign a free-trade agreement among their countries in November 2018. New tariffs on furniture imports from Mexico will impact retailers who are already feeling the effects of the trade war with China, analysts say. “They’ve got to raise prices,” said


Group photo at the Home Furnishings Leadership Institute

At the Leadership Institute, retailers grow together

The HFA TeamMay 31, 2019

Proving you’re never too old to learn, eight Home Furnishings Association members gathered in Baton Rouge, La., May 6-9 for the second annual Home Furnishings Leadership Institute at Louisiana State University. Retailers spent four days learning from some of the industry’s best and brightest retailers as well as from LSU’s


Increase your store’s conversion rate with DoorCounts

Robert BellMay 30, 2019

Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their


Jordan’s first venture into Maine is a big one

Robert BellMay 29, 2019
Shop Talk

Everything Home Furnishings Association member Jordan’s Furniture does is done in outsized portions. Its newest store is no exception. The company announced this week its seventh store will be located in Portland, Maine, in a former department store. With more than 120,000 square feet to work with, company officials are


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