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Home Furnishings Association
Market speaker will help you get into the minds of your customers

The eyes don’t lie. That’s why mobile eye tracking is an effective tool for consumer research, according to Michelle Adams, founder of Marketing Brainology.  Why hang a banner from the ceiling of your showroom if no one’s going to look? People are much more likely to look down than up. That’s just a simple example of the insights that furniture retailers can gain from Adams’ one-hour presentation in the Home Furnishings Association’s Resource Center at the High Point Market, 2:30 to 3:30 p.m., Saturday, April 6.  A woman with a doctorate degree, who’s taught at the University of Texas at Dallas and Southern Methodist

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News
Home Furnishings Association
Social media influencers should be working for your store

James Charles is an influencer.  Who and what?  James Charles is a 19-year-old internet personality, makeup artist and model, according to Wikipedia.  He has 15 million followers on Instagram, and his YouTube videos have been viewed 1.2 billion times.  In other words, he’s a big-time celebrity whose product pitches convert fans into buyers, which makes CoverGirl very smart for hiring him as a brand ambassador – the first male in that role.  Richard Sexton knows that most furniture retailers won’t hire James Charles to promote their stores. But he hopes that mentioning James Charles will inspire them to think about who can influence potential customers and how that

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Sadler's Home Furnishings
Membership
Home Furnishings Association
The coolest furniture store in the north

It’s not surprising that during my 13 years as a part of the Home Furnishings Association my mind has been trained to instinctively home in on a furniture retail store amid all the other businesses on any give street — very similar to the way my career in graphic design and marketing has trained my subconscious to identify fonts anywhere I go. Recently, while visiting my sister-in-law, a lieutenant colonel stationed at Fort Wainwright’s Bassett Army Community Hospital in Fairbanks, Alaska, I spotted a massive furniture store standing nobly against the cold and snow. Sadler’s Home Furnishings. Now, normally I

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News
Robert Bell
Ho-hum: Darvin brothers honored (again)

The honors keep coming for Home Furnsihings Association members Steve and Marty Darvin, this time from leaders in their own backyard. Orland Park (Ill.) Mayor Keith Pekau and the village’s board of trustees have recognized the Darvin brothers with the Orland Park Outstanding Accomplishment Award. Darvin Furniture in Orland Park is one of the largest furniture and mattress stores in the Chicago area. “We were thrilled to be able to publicly recognize the Darvin family and the national award they won,” said Pekau, referring to the 2018 Leadership Award given by Furniture Today. “Darvin Furniture is a staple of our

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Policy Matters
Doug Clark
Congresswoman pushes for furniture safety rules

An Illinois congresswoman says she will introduce a furniture safety bill meant to prevent tip-over accidents. U.S. Rep. Jan Schakowsky, a Democrat who chairs a consumer protection subcommittee, cited deaths and injuries of children from falling dressers. “The fact that children had to die in order for this to come to the forefront is completely unacceptable,” Schakowsky said at a news conference March 20 in Chicago, the Sun-Times reported. Many manufacturers comply with ASTM furniture safety standards, which were adopted in 2000 and have been updated several times. ASTM was formerly known as the American Society for Testing and Materials. The

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Policy Matters
Home Furnishings Association
HFA opposes a new flame-retardant bill in Rhode Island

The Home Furnishings Association asked a key legislator in Rhode Island to stop an unnecessary and counterproductive flame-retardant bill from advancing in the state’s General Assembly.  “With the enactment of H 5082 in 2017, Rhode Island moved to effectively ban the use of organohalogen flame retardant chemicals in any residential upholstered bedding or furniture,” HFA CEO Sharron Bradley wrote to state Rep. Joseph M. McNamara March 14. “Our members, who are furniture retailers, are prepared to comply with this law.  “We are concerned now, however, that proposed new legislation would take a further, unnecessary and counterproductive step. H 5424 includes in its definition of

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