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HFA Blog

PERQ introduces Marketing Cloud to help furniture retailers engage online visitors

The HFA TeamJan 26, 2019
Current News

PERQ, experts in online consumer engagement and behavior, has announced the launch of the PERQ Marketing Cloud, a first-ever integrated suite of AI-driven technology products specifically designed to power the consumer experience and help home furnishing retailers increase online engagement, improve conversion rates and increase in-store sales. More than 150

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STORIS will demonstrate newest advance in RRC at Las Vegas Market

The HFA TeamJan 23, 2019
Tech

Retailers spoke, STORIS listened. As requested by its retail partners in the home furnishings industry, the company has launched Release 10.0, “adding advanced fulfillment functionality to its point of sale process,” it said in a news release. “This is critical as fulfillment methods are a competitive advantage for retailers in

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California considers measure to cut down on paper receipts

The HFA TeamJan 23, 2019
Current News

A California legislator introduced a “Skip the Slip” bill Jan. 8.  It aims to reduce paper consumption by requiring retailers to offer customers digital sales receipts. Buyers could choose to receive paper copies. “Each year in the United States, up to 10 million trees and 21 billion gallons of water

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Lorri Kelley speaks with hard-earned credibility

The HFA TeamJan 22, 2019
Current News

To Lorri Kelley, leadership is about credibility. “It goes back to establishing credibility for yourself by doing whatever you need to do to build your skills to be a highly effective leader,” she told HFA recently. She would know, having gained her first management position more than a quarter-century ago,

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Furniture showroom might come with gym and pool

The HFA TeamJan 21, 2019
Current News

Will a future furniture showroom building in High Point offer visitors a workout and swim? Freeman Kennett Architects of High Point has been hired to plan renovations for an old YMCA building at 401 S. Main Street in the city’s downtown furniture market district. Peter Freeman of the firm declined

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