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Policy Matters
Doug Clark
Customer loyalty programs aren’t ‘discrimination’

(Photo Above: Assemblywoman Autumn Burke) A bill advancing in the California Assembly protects loyalty programs from the state’s Consumer Privacy Act.  The privacy law, which was enacted last year but takes effect Jan. 1, defines differential pricing as discrimination. It creates a right for consumers to ask businesses to delete information about them while barring businesses from denying them special discounts or offers available to other customers.  The law would undercut the value of customer loyalty programs, which typically reward regular purchases with discounts or other benefits.  Assembly Bill 846, introduced by Assemblywoman Autumn Burke (D-Los Angeles), “authorizes a business to

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HFA Influencers
Home Furnishings Association
Kittle remembers Lugar as a friend of furniture retailers

Photo above: Doris Anne Sadler, president of the World Trade Center in Indianapolis, former Sen. Richard Lugar, Jim Kittle, chairman of Kittle’s Furniture in Indianapolis. Photo credit: Erica Quinlan, Indiana AgriNews The last time Jim Kittle saw Richard Lugar, they sat side-by-side during a panel discussion highlighting the damaging impact of tariffs on free trade.  That was in October 2018 in Indianapolis. Lugar was a distinguished former U.S. senator from Indiana whose views on public policy still commanded attention.  “We are farmers who are deeply interested in feeding our country and the world,” Lugar said at the event, which was organized by Americans for Free Trade,

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Rewards
Tech
Home Furnishings Association
RewardsLP.com builds customer loyalty for your store

Chad Burwell wants to get customers into your store … again.  Burwell’s company, RewardsLP.com, creates loyalty programs – the LP in its name – to encourage return visits by customers. Not visits every few years, but far more frequently. In his view, customers should be regular customers and receive rewards that make them and retailers happy.  RewardsLP.com is a new Home Furnishings Association solution partner because its services will help HFA members grow their businesses with both new and repeat customers.  “They provide a trackable, easy-to-run reward program for our customers,” Joey Gunn, vice president of Knight Furniture & Mattress in

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News
Doug Clark
Fix tax mistake, HFA urges Congress

By Doug Clark The Home Furnishings Association, with other business groups, today urged congressional leaders to support a critical tax correction. Identical bipartisan bills filed in the House and Senate promote “investment in local businesses, job creation and other important economic and community benefits,” according to a letter sent today to House Speaker Nancy Pelosi, Senate Majority Leader Mitch McConnell, House Minority Leader Kevin McCarthy and Senate Minority Leader Chuck Schumer. Put simply, the mistake has discouraged businesses from undertaking renovations, updates and remodelings. A tax mistake A drafting error in the Tax Cuts and Jobs Act of 2017 dropped

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Policy Matters
Home Furnishings Association
California enacts new internet sales-tax law

Gov. Gavin Newsome’s signature April 25 put California’s online sales-tax law into immediate effect. The law will replace an earlier administrative order directing out-of-state online sellers to collect and remit sales taxes. AB 147 passed both chambers of the California legislature in April without a single negative vote. It includes a provision “requiring marketplace facilitators (e.g., Amazon and eBay) to collect sales and use tax on behalf of their third-party retailers,” according to a legislative analysis. It also “seeks to ensure that small businesses are not unduly burdened,” explaining that it exempts an online seller’s first $500,000 of sales to

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Shoptelligence
Tech
Home Furnishings Association
Shoptelligence helps shoppers make smart purchases

Laura Khoury turned shopping frustration into a cutting-edge business that can help Home Furnishings Association members boost sales.  “I started as a frustrated consumer,” says Khoury, founder and CEO of Shoptelligence. “I wanted to see only the products I wanted.”  Khoury, a chemist by training, created a company that uses artificial intelligence to help shoppers match furniture and accessories that fit their style preferences. In a way, she’s applying chemical principles to home furnishings sales.  That kind of chemistry makes Shoptelligence a good fit as one of HFA’s newest solution partners.  “It helps shoppers discover other products in the category they’re interested in,” Khoury

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