HFA Blog

Building Purchased By City Furniture in High Point, NC

Hall of Fame purchases former furniture showroom building in High Point

MyHFAApr 7, 2019
Current News

The Hall of Fame has found a home in the heart of High Point’s furniture market district.  The American Home Furnishings Hall of Fame Foundation announced Wednesday it has purchased a former showroom building at 311 S. Hamilton St. in downtown High Point. The 17,500-square-foot structure was occupied by Flair

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Advertising strategies that can be measured (and work)!

MyHFAApr 5, 2019
Current News

Isaac Knoor has seen it before. From sales to warehouse to everything in between, a retailer’s plate is always full.  “With so much going on, a retailer’s advertising are usually the first to be ignored,” says Isaac. “Typically, the strategy is to throw something against a wall and see what sticks or go with what you’ve

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Samantha Meridieth

Connect with your digitally connected customer

MyHFAApr 4, 2019
Current News

Furniture retailers already know that digitally-connected consumers expect a lot these days. What many retailers don’t know is are they meeting those consumer’s fickle demands?  Often the answer is no, says Samantha Meridieth of R&A Marketing. The result is frustrated customers who buy from their competitors.  “The right message not only brings buyers to your store, it brings qualified buyers,”

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Award on Desk

Matt Schewel is named a Future Leader by the Hall of Fame Foundation

MyHFAApr 3, 2019
Membership

Matt Schewel taught in a Spanish-immersion elementary school in Durham, N.C., then worked as a journalist in Washington, D.C., covering trade policy.  Finally, in May 2016, he returned home to Lynchburg, Va., and joined the business his great-great grandfather started there in 1897, Schewel Furniture Co. “I’d always considered the

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Someone using a tablet in front of a computer

Your website isn’t a brochure. Use it to build relationships with shoppers.

MyHFAApr 3, 2019
Tech

Furniture retailers miss sales opportunities if they don’t turn anonymous website visitors into people they know, says Scott Hill, executive chairman and co-founder of PERQ.  When many consumers never walk into a furniture store until they’re ready to buy, it’s critical to start the selling process online, says Hill, who

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