Association Blog

The Latest News

Insights offers valuable learning opportunity

The Insights Experience isn’t just for furniture store owners, CEOs or even Home Furnishings Association members. The theme for HFA’s Insights Experience in Portland, Ore., June 17-18 was “Branding Your Business,” so HFA Education Director Kaprice Crawford wanted to attract furniture stores’ marketing and social media managers in addition to top executives. “This was the event for them,” she said. The effort was successful, as the evening-and-a-day session drew a good array of professionals from Pacific Northwest furniture businesses – a mix of ages and job titles. Attendees also came from different levels of digital engagement, although all were able

Read More
Furniture from Mexico faces tariffs

Photo above: Leaders from Mexico, the United States and Canada sign a free-trade agreement among their countries in November 2018. New tariffs on furniture imports from Mexico will impact retailers who are already feeling the effects of the trade war with China, analysts say. “They’ve got to raise prices,” said Ken Smith, assurance partner for Smith Leonard, an accounting and consulting firm in High Point, N.C. President Donald Trump said Thursday he’ll put a 5 percent tariff on all imports from Mexico beginning June 10 and increase them monthly until they reach 25 percent on Oct. 1 unless Mexico stems

Read More
At the Leadership Institute, retailers grow together

Proving you’re never too old to learn, eight Home Furnishings Association members gathered in Baton Rouge, La., May 6-9 for the second annual Home Furnishings Leadership Institute at Louisiana State University. Retailers spent four days learning from some of the industry’s best and brightest retailers as well as from LSU’s executive education professors. Topics covered included communicating effectively with employees, picking the right leadership style, succession planning and key performance metrics in your furniture store. HFA members seemed to enjoy that many of the teachers were also part of the furniture industry. “Experience in the industry is one thing that

Read More
Increase your store’s conversion rate with DoorCounts

Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their business,” says Murphey. “They need to be improving the conversion rates on the traffic the already have.” DoorCounts, a Home Furnishings Association solution partner, is a cloud-based management platform that allows retailers to always know what’s happening on their sales floor. With DoorCounts, retailers can real-time sales queuing for their

Read More
Jordan’s first venture into Maine is a big one

Everything Home Furnishings Association member Jordan’s Furniture does is done in outsized portions. Its newest store is no exception. The company announced this week its seventh store will be located in Portland, Maine, in a former department store. With more than 120,000 square feet to work with, company officials are calling it the largest furniture store in Maine. Jordan’s will occupy the former Filene’s/Bon-Ton department store’s two-story space in the Maine Mall. The store will display furniture and mattresses, and an extensive outlet center. In keeping with other Jordan’s stores, the new store will have an entertainment complex, although details

Read More
Jordan’s president Eliot Tatelman speaks to participants after the 10th Annual Walk/Run for Adoption last week in Massachusetts. The 5K race raised more than $95,000 for a local adoption agency.
Shop Talk
Home Furnishings Association
Jordan’s raises awareness and money for a local adoption agency

Home Furnishings Association members pride themselves on their community involvement, and Jordan’s Furniture is no exception. The New England company raised more than $95,000 last week for a local adoption agency during its  10th Annual Walk/Run for Adoption at its Taunton, Mass., location. The 5K race, which featured roughly 525 runners and walkers from New England, benefited the Massachusetts Adoption Resource Exchange (MARE) in its ongoing mission to find adoptive homes for children and teens waiting in foster care. “What a great way to celebrate foster care adoption … through an event that celebrates families,” said Eliot Tatelman, Jordan’s president.

Read More

Policy Matters

Member News

Shop Talk

More From The HFA

HFA logo with headphones

In the evolution of the customer journey how are you currently touching your customers?  In this episode, Ken Widger, Marketing Program Manager at MicroD will

The 20 Podcast Image

The threat from online retailers like Wayfair is not a game to home furnishing businesses, but it is a “gaming” attitude they are turning to

HFA Members

Not an HFA member?

Don't miss out on all of our association benefits!