HFA Blog

Truck Driver Preparing for Drive

You made the sale – now comes the hard part

MyHFAApr 2, 2019
Current News

Congratulations on making that sale. Now comes the hard part: Getting that sofa into your customer’s living room quickly, correctly and inexpensively to you.  The right logistics technology can help you make that transaction from sale to delivery – and every step in between – a seamless one for you


Profitability Consulting Group

The secret to your (hiring) success

MyHFAApr 1, 2019
Current News

Workers are receiving the fattest wage increases since the Great Recession as furniture retailers struggle to find enough people to fill their ranks and employees have more leverage to demand higher pay and jump to better jobs.  How does a furniture store owner react? John Egger of Profitability Consulting Group can help.   Egger will


U.S. House of Representatives

Bipartisan House bill would help furniture retailers recover expansion costs

MyHFAMar 30, 2019
Policy Matters - Government Relations

A bipartisan bill to fix a tax error was introduced in the U.S. House of Representatives March 26. The measure would help furniture retailers recover some of the costs of expanding or renovating their showrooms, offices, warehouses and other facilities.  Identical legislation was filed March 14 in the Senate, also with sponsors


technology in the form of a human

Market speaker will help you get into the minds of your customers

MyHFAMar 29, 2019

The eyes don’t lie. That’s why mobile eye tracking is an effective tool for consumer research, according to Michelle Adams, founder of Marketing Brainology.  Why hang a banner from the ceiling of your showroom if no one’s going to look? People are much more likely to look down than up. That’s just a


Social Media on Phone

Social media influencers should be working for your store

MyHFAMar 28, 2019
Current News

James Charles is an influencer.  Who and what?  James Charles is a 19-year-old internet personality, makeup artist and model, according to Wikipedia.  He has 15 million followers on Instagram, and his YouTube videos have been viewed 1.2 billion times.  In other words, he’s a big-time celebrity whose product pitches convert fans into buyers, which