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Pires, Furniture Branding appeal to hearts and minds

Photo: Jason Pires at the Guggenheim Museum in New York. Jason Alascio Pires probably won’t have trouble engaging his audience at a Home Furnishings Association seminar in Las Vegas July 28. It’s what he does. Pires is CEO and executive director of Furniture Branding, a new HFA solution partner. His talk is titled “Human-Centric Marketing: The Science of Selling Meets the Art of the Lifestyle Experience,” but that doesn’t capture the speaker’s energy, vision or … “I have a passion for furniture,” he says convincingly. Pires already ran a marketing agency when he discovered this ardor for an industry that

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Image of Delivery people setting up furniture
Brian Straight
Delivering on the last mile

As furniture sales increase online, retailers are taking a second look at their delivery service Brian Grandolf (not his real name) frantically cleaned his new home office, making room for the desk he ordered online to arrive and complete the space. Having already started his new job, and currently working at his kitchen table, Brian couldn’t wait to set up the desk. When the last-mile delivery company truck pulled up curbside – three days after it was supposed to arrive – the driver quickly assessed the situation and realized that the pallet jack would never climb the three steps to

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No plan to raise High Point Market showroom tax

There’s no plan to seek an increase in the showroom tax that helps support the High Point Market Authority, President and CEO Tom Conley said following a report in the local newspaper. “This is a conversation that has been going on for, what, seven years,” Conley told the Home Furnishings Association. The authority operated on a budget of about $6.7 million in the 2018 fiscal year, according to its audit report, providing transportation, marketing, guest services, entertainment, administrative, parking and other services to stage the April and October furniture markets. It drew about $1.6 million of that from a showroom

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Hall of Fame Foundation completes purchase

Photo: Hall of Fame Foundation board members Larry Rogers, Janet Guy and David Gebhart visit the former Flair Enterprises building during the April furniture market in High Point. The American Home Furnishings Hall of Fame Foundation has completed the purchase of the former Flair Enterprises building in High Point and hired a local architectural firm to redesign the structure. It will house Hall of Fame exhibits, a library, foundation offices and event space. Other industry organizations also have expressed interest in locating their offices in the 17,500-square-foot building, the foundation said in a July 1 press release. The two-story structure,

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Greenboard helps convert leads into sales

Lenny Kharitonov likes to tell the story about the “very sophisticated system” he used for tracking customers when he first started selling furniture. It involved index cards. Kharitonov, who’s in New York City, still sells furniture – Unlimited Furniture Group’s clients include celebrities and professional athletes – but his method for creating and tracking sales leads has advanced considerably. Kharitonov developed and now markets Greenboard, a software system that automatically generates leads for furniture retailers from phone calls, emails and other digital consumer contact points. Customer insight Greenboard, a Home Furnishings Association solution partner, gives store owners and sales managers

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Swan FRS takes care of the customer, start to finish

In their quest to find the perfect point-of-sale system, some furniture retailers can focus too much on finding a solution that will help generate the next sale. Pete Morone suggests retailers approach their search from a different perspective. “Sales are only part of the equation,” says Morone. “Retailers sometimes forget about their existing customers and that those customers still need to be serviced after the product is set up in their home.” Morone says that’s one area where Swan FRS stands out. Swan FRS, a Home Furnishings Association solution partner, is a U.K.-based retail management software provider that made its

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