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HFA Blog

Fire destroys Badcock store in Georgia

Robert BellJul 29, 2019
Current News,Shop Talk

Photo: A lightning strike triggered a fire that destroyed Henry and Beth McCall’s Badcock Furniture & More store in Folkston, Ga., July 21. Credit: Brandi O’Berry. Home Furnishings Association member Beth McCall was at church Sunday night, July 21, when she learned lightning struck her Badcock Home Furniture & More

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Resource Center: How to increase and measure your advertising results

Robert BellJul 27, 2019
Current News,Shop Talk

When it comes to advertising accountability, everyone wants it, needs it, and demands it. Yet few retailers have complete command over the process. Many retailers make costly mistakes with their advertising dollars by not considering who their target audience is and the most efficient way to reach them. Isaac Knorr

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Resource Center: What’s new with Facebook Business analytics?

Robert BellJul 27, 2019
Current News

Photo: Conquest Digital Solutions’ Fredy Wright will help furniture retailers learn more about the changes to Facebook Analytics at the Home Furnishings Association’s Resource Center at Las Vegas Market. You created your store’s Facebook Business Page a few years back and routinely let your followers know about upcoming sales and

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Resource Center: Understanding (and connecting) with your consumers

Robert BellJul 26, 2019
Current News,Shop Talk

Furniture retailers hear it over and over: before a sale can be made, retailers need to identify and connect with customers in their market. For many retailers, however, finding those customers and then engaging with them is easier said than done. Chip West wants to make the furniture retailer’s life

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Resource Center: How to budget for digital marketing

Robert BellJul 26, 2019
Current News

Photo: MicroD’s Ken Widger Furniture retailers know the importance of a strong digital marketing plan. Less clear is how much they should budget for that plan.   “Retailers know they need a digital strategy, but shifting their budget from traditional to digital has always been something of a mystery,” says

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