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Rich Kizer and Georganne Bender
10 steps to educate employees & increase store sales

If you’ve been in the retail furniture business long enough, you’ve probably heard or read this oft-quoted survey that shows why customers leave a store and never return: 15% because of price. 15% because of product selection. 70% because of the interaction with store associates. Let that set in … The good news is that the quality of that interaction is controllable by the store owner or manager. It’s not easy. It takes observation, training and reinforcement of what’s good and a strong discussion about what’s not working. But knowing there’s a problem is half the battle. Consumers are looking

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Ho-hum: Darvin brothers honored (again)

The honors keep coming for Home Furnsihings Association members Steve and Marty Darvin, this time from leaders in their own backyard. Orland Park (Ill.) Mayor Keith Pekau and the village’s board of trustees have recognized the Darvin brothers with the Orland Park Outstanding Accomplishment Award. Darvin Furniture in Orland Park is one of the largest furniture and mattress stores in the Chicago area. “We were thrilled to be able to publicly recognize the Darvin family and the national award they won,” said Pekau, referring to the 2018 Leadership Award given by Furniture Today. “Darvin Furniture is a staple of our

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Congresswoman pushes for furniture safety rules

An Illinois congresswoman says she will introduce a furniture safety bill meant to prevent tip-over accidents. U.S. Rep. Jan Schakowsky, a Democrat who chairs a consumer protection subcommittee, cited deaths and injuries of children from falling dressers. “The fact that children had to die in order for this to come to the forefront is completely unacceptable,” Schakowsky said at a news conference March 20 in Chicago, the Sun-Times reported. Many manufacturers comply with ASTM furniture safety standards, which were adopted in 2000 and have been updated several times. ASTM was formerly known as the American Society for Testing and Materials. The

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Home Furnishings Association
HFA opposes a new flame-retardant bill in Rhode Island

The Home Furnishings Association asked a key legislator in Rhode Island to stop an unnecessary and counterproductive flame-retardant bill from advancing in the state’s General Assembly.  “With the enactment of H 5082 in 2017, Rhode Island moved to effectively ban the use of organohalogen flame retardant chemicals in any residential upholstered bedding or furniture,” HFA CEO Sharron Bradley wrote to state Rep. Joseph M. McNamara March 14. “Our members, who are furniture retailers, are prepared to comply with this law.  “We are concerned now, however, that proposed new legislation would take a further, unnecessary and counterproductive step. H 5424 includes in its definition of

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HFA leaders aim to add value, grow membership

The Home Furnishings Association launched an ambitious campaign to speak personally with each HFA member to better understand and address their needs for growing their businesses.   More than two dozen HFA board members gathered in San Diego March 5-6 for the association’s Spring Board of Directors meeting. The board members, who own furniture stores ranging from small to Top 100 in the United States and Canada, discussed numerous ways for growing the Home Furnishings Association and making it even more valuable to its members.  HFA President Jesus Capo said the new campaign – scheduled to begin in April – was unanimously

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Home Furnishings Association
HFA joins business coalition on data privacy

The Home Furnishings Association has joined a business coalition advocating responsible use of consumer data. The coalition, spearheaded by the National Retail Federation, also includes the Retail Industry Leaders Association, the Interactive Advertising Bureau, the Advanced Medical Technology Association, the American Insurance Association and many California organizations. The coalition’s goal is to support national legislation that sets requirements for securing personal data and protecting privacy while allowing businesses to use consumer information to build mutually beneficial relationships with their customers. In the absence of congressional action, states are beginning to enact laws to regulate online engagement by businesses with people

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