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HFA Blog

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Resource Center: How to find (and keep) good people

Robert BellJul 24, 2019
Current News

Selling furniture is hard enough. Finding the right sales associates to sell that furniture can be just as challenging. The same with hiring and holding on to delivery drivers, accountants or people in any other position at your store, for that matter.  Faced with low unemployment and rising wages in other industries,

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Resource Center: Measuring marketing metrics

Robert BellJul 24, 2019
Current News

Photo: HighJump’s David McMahon will show furniture retailers how to better measure the results of their marketing efforts. Furniture retailers know the importance of marketing their websites and stores. The problem lies in the money spent to promote their brand. David McMahon understands this all too well. “Every retailer wants

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Flat design Illustration: Content is king in digital marketing

Resource Center: Engage customers through e-newsletters

Robert BellJul 22, 2019
Current News

Let’s face it: We are slammed by email and social media and much of it is the same. “It’s an onslaught of messages designed to sell, sell, sell,” says Michael Bailenson, president of e-marketing company Bailcomm. “The constant sales pitch is not the way to go about engaging with potential

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Resource Center: How to convert ‘no’s’ into sales

Robert BellJul 22, 2019
Current News

Photo: The HFA’s Resource Center is packed with seminars focusing on helping furniture retailers grow their business. To many furniture sales associates, the word “no” means the end. To Joe Milevsky, “no” is actually a starting point. “At any time during the sales process, when a customer tells you ‘no’

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Walker Furniture donation a ‘lifesaver’ to veteran

Robert BellJul 19, 2019
Shop Talk

Photo: Walker Furniture’s Linda Alterwitz-Mizrahi meets Air Force veteran Cleveland Lee Johnson. An Air Force veteran is sleeping peacefully, thanks to a generous donation by Home Furnishings Association member Walker Furniture. The Las Vegas furniture retailer donated a new bed and recliner to North Las Vegas resident Cleveland Lee Johnson

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