Member News

Tuscany Fine Furnishings photo shows Kameron, Kathy and Kelle McConnell in their Roswell, Ga., store.
Home Furnishings Association
Tuscany Fine Furnishings excels at digital marketing

Tuscany Fine Furnishings in Roswell, Ga., doesn’t sell online. But it engages customers through its integrated social media channels so that “when they come in, they’re ready to buy,” co-owner Kelle McConnell says. McConnell brought a technology background into a partnership with his wife, Kathy, an interior designer, who was managing

Sheely’s Furniture will receive its small business of the year award in August.
Robert Bell
Regional chamber honors HFA member Sheely’s as small business of the year

Even when the call came earlier this summer, Jeff Curry found it hard to believe. After all, in the 67 years  Home Furnishings Association member Sheely’s Furniture has been serving northeast Ohio, the family-run store has never even been nominated for a Youngstown/Warren Regional Chamber’s Salute to Business honor, let alone taken home an award.

Jordan’s Furniture photo, above, shows Eliot Tatelman with then-Boston Mayor Thomas Menino at Fenway Park in 2014.
Doug Clark
Tokio Marine covers sports promotions

There are promotions, and then there are crazy promotions. Like one that costs $30 million. That was the payout made by Home Furnishings Association member Jordan’s Furniture of Taunton, Mass., after the Boston Red Sox beat the Colorado Rockies in the 2007 World Series four games to none. Jordan’s promised to refund the purchase price to

Badcock store on fire
Home Furnishings Association
Fire destroys Badcock store in Georgia

Photo: A lightning strike triggered a fire that destroyed Henry and Beth McCall’s Badcock Furniture & More store in Folkston, Ga., July 21. Credit: Brandi O’Berry. Home Furnishings Association member Beth McCall was at church Sunday night, July 21, when she learned lightning struck her Badcock Home Furniture & More in

Doug Clark
Ashley for the Arts set for Aug. 8-10

Photo: Last year’s Ashley for the Arts drew 70,000 fans to Arcadia, Wis. Arcadia, Wis., punches above its weight. The small town on the Trempealeau River counts only about 3,000 residents but claims one big company: Home Furnishings Association member Ashley Furniture Industries. It also hosts one huge summer event:

Bill Freeman, center, and his wife, Tracie, right, opened their third Badcock Home Furniture & more store this week in Elkin, N.C. Their daughter, Laura, left, will manage the new store.
Doug Clark
HFA member Badcock opens three N.C. stores

In years past, Bill Freeman was busy during the week of July 4 putting together firework displays for towns and military bases throughout the Mid-Atlantic. But not this week. This week, the licensed pyrotechnic engineer was putting the finishing touches on the grand opening of his third Badcock Home Furniture

Walker Furniture Truck
Doug Clark
HFA member Walker Furniture helps firefighters with a good night’s sleep

Two years ago, Home Furnishings Association member Walker Furniture pledged to replace the mattresses at all 30 Clark County firehouses in the Las Vegas Valley as part of an ongoing event called “Project Firehouse: Rested & Ready.” On June 12, employees from Walker Furniture delivered six new mattresses, foundations and protectors to a firehouse

Home Furnishings Association
At the Leadership Institute, retailers grow together

Proving you’re never too old to learn, eight Home Furnishings Association members gathered in Baton Rouge, La., May 6-9 for the second annual Home Furnishings Leadership Institute at Louisiana State University. Retailers spent four days learning from some of the industry’s best and brightest retailers as well as from LSU’s

Robert Bell
Increase your store’s conversion rate with DoorCounts

Ask furniture retailers what would help them sell more furniture and you’re likely to hear the same response from most: more traffic through their front doors. Jerry Murphey with retail traffic counter DoorCounts thinks retailers have it backwards. “Most retailers already have a healthy amount of traffic coming into their

You might also like

More From The HFA

HFA logo with headphones

Could you increase sales through psychology? The scientists at Neurofied think so. At their Brain and Behavior Academy in Amsterdam they are working to help

HFA logo with headphones

In this episode we talk with the merchandising master Stephen Riley, formerly of Nebraska Furniture Mart and May Companies. He talks about his experiences in

Black and white photo of a meeting with people at a table.
Lunch with Leaders

Meet Your Mentor! This year’s Lunch with Leaders mentor is Stephen Riley! More About this Leader: The Home Furnishings Association

Join Us
HFA Members

Read the White Paper

Let us know who you are so we can give you access.

Not an HFA member?

Don't miss out on all of our association benefits!