Member Stories

Sheely's
Robert Bell
After 68 years as a single store, Sheely’s doubles in size

After 68 years as a single-store business, Sheely’s Furniture and Appliance is expanding its footprint. The Home Furnishings Association member in North Lima, Ohio, will open a second store in September in Aurora, about 30 miles outside Cleveland. The new location is part of the company’s strategic initiative for growth

Image shows two men in the appliances section of their store
Robert Bell
Greenboard makes Simon’s Furniture run smoother during crisis

The plan was for Simon’s Furniture, Mattresses & Appliances to implement the web-based communications tool Greenboard in May to see how it helped unify a sometimes disjointed sales process. The coronavirus changed that. In March, with most of his staff furloughed and only himself, his father and an operations manager

Wayne (left) and David McMahon
Robert Bell
McMahons to retailers: Think about vendors who align with your new reality

Your furniture store isn’t the only operation about to reopen soon. Your manufacturers are gearing up as well. In the latest Home Furnishings Association Live Webinar, financial analysts Wayne and David McMahon from the accounting firm PerformNow told retailers that now is the time to reevaluate whom they do business

Image shows a man loading a chair onto a pickup truck
Doug Clark
Furniture retailers ‘think outside the box’

Since halting normal operations March 19, “We’ve been trying to think outside the box a little bit,” Rob Decker, sales manager for Outdoor Elegance Patio Design Center in LaVerne, Calif., says. “We can’t afford to close down with no end date in sight.” That means doing whatever business can be

image shows an older man and woman on a sofa
Doug Clark
HFA members cope in different ways

For Alex Wright, the hardest part of social distancing is not visiting his grandparents, Cedric and Ruth Wright. Cedric and Ruth were third-generation owners of Wright’s Furniture and Flooring in Dieterich, Ill., before retiring and passing the business to sons Tom and John. Alex is Tom’s son. Wright’s was celebrating

Photo shows Outer Banks Furniture store
Doug Clark
Some HFA members are doing well, for now

Their store may have to close any day, but George and Christina Mason are trying to keep up with business today. They are selling freezers and mattresses like never before – and they’ve been in business for 18 years. The Masons run Prestige Home Furnishings in Dayton, Ohio, whose inventory

Photo shows Matt and BreighAnn Judon on a sofa
Doug Clark
Football star raves about Gladhill Furniture

Jim Nicholson was already a Baltimore Ravens fan, but he’s got an even greater rooting interest in one of the NFL team’s biggest stars. If Pro Bowl linebacker Matt Judon signs a new contract with the Ravens, Nicholson’s Gladhill Furniture in Middletown, Md., may get to keep a very good

Photo shows Erik and Stephanie Weeg
Doug Clark
Johnny Janosik designs satisfying customer experience

Johnny Janosik World of Furniture & Mattresses calls it “The Experience.” It’s what separates the Top 100 retailer from the online-only competition. And elicits this testimonial from a satisfied customer: “I honestly can’t imagine furnishing this house without Johnny Janosik and everything they’ve offered us.” That’s Stephanie Weeg. She and

Image of Kurlancheek Home Furnishings website
Robert Bell
New Kurlancheek website better reflects store’s image

Home Furnishings Association member Kurlancheek Home Furnishings of Wilkes-Barre, Pa., has a new website to go with its new store. Owner Ronne Kurlancheek says the website, which went live late last year, is an upgrade from the store’s older version. “It’s a much better reflection of the upscaled store we’ve

Superbowl Bet
Robert Bell
Game on! HFA members make a friendly wager on Super Bowl LIV

Super Bowl LIV is bringing out the competitive – and generous – sides to a pair of Home Furnishings Association members. Shortly after the Kansas City Chiefs and San Francisco 49ers advanced to the title game, Crowley Furniture, with three stores in the Kansas City area, and Hoot Judkins Furniture

You might also like

HFA_CEO_Blog_Working on Your Behalf
HFA working on your behalf

These are unprecedented times for everyone, and specifically our industry. The customer journey is a bumpy one, thanks to COVID,

More From The HFA

HFA logo with headphones

Congress and the Trump administration are preparing another Covid-19 relief package. The Home Furnishings Association’s Washington representative, Chris Andresen, and government relations liaison Doug Clark

Listen
HFA logo with headphones

Everyone is trying to figure out what the “new normal” will look like when your stores reopen. What will recovery look like to you and

Listen