Press Releases

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How to Help Louisiana – Local Resources

Lots of HFA members have asked how they can help their fellow HFA members and residents of Louisiana after the recent flood devastation. The storm that started Aug. 12 dumped about two feet of water in some areas within 48 hours. The American Red Cross called it the worst natural disaster since New Jersey’s Hurricane Sandy.
While there are many national organizations you can reach out to, we chose to focus on the local groups and charities that are working diligently to help residents. We’d like to thank Verlin Wickel at HFA member Olinde’s Furniture for compiling this list and sharing it with us so we can spread the word.
“Many of our members called or emailed and asked how they could help fellow HFA members and the residents of Louisiana,” said HFA CEO Sharron Bradley. “It is important that the industry pull together and help those businesses and residents that are victims of any natural disaster. To make it easier for those who wish to aid the flood victims in LA we are providing some great resources that are literally a mouse-click away.”

Below is a list of resources; most of which accept online donations:

  • Rebuilding Together Baton Rouge
  • This group provides home repair services, particularly for the elderly or disabled low-income homeowners.

    Rebuilding Together Baton Rouge
    P.O. Box 1109
    Baton Rouge, LA 70892
    Phone: 225-231-8521

  • Society of St. Vincent de Paul
  • This group provides disaster relief and lots of other services, housing, soup kitchen, pharmacy, thrift shops, uniforms for kids.

    Society of St. Vincent de Paul Council Office
    P.O. Box 127
    Baton Rouge, LA 70821-0127
    Phone: (225) 383-7837
    Fax: (225) 383-6623
    Chief Executive Officer: Michael J. Acaldo

  • Greater Baton Rouge Food Bank
  • Their facility flooded so they’re working out of a smaller temporary building. If donating truck loads, it’s advisable to call first.

    Greater Baton Rouge Food Bank at Fraenkel Center
    10600 South Choctaw
    Baton Rouge, LA 70815

    Mailing Address
    P.O. Box 45830
    Baton Rouge, LA 70895
    Phone: (225) 359-9940
    Fax: (225) 355-1445


  • Habitat for Humanity
  • This group rebuilds homes; it accepts used building items and furniture. If donating a large quantity or truck load of furniture, etc., call 225-927-6651, ext. 217 (Lynn Clark) for special arrangements.

    Habitat for Humanity
    of Greater Baton Rouge
    6554 Florida Blvd., Ste. 200
    Baton Rouge, LA 70806
    Phone: 1 (225) 927-6651

  • Salvation Army of Baton Rouge
  • This group offers myriad services, among them “shelter, food, clothing, spiritual counseling, and outreach to many who were displaced in the center city known as “the red stick”.”

    The Salvation Army
    Baton Rouge, LA Corps
    7361 Airline Highway
    Baton Rouge, LA 70805
    phone: 225-355-4483
    fax: 225-355-7393

  • Volunteers of America Greater Baton Rouge
  • This group “supports abused and neglected children, youth at risk, the elderly, families, people with chronic mental illness or developmental disabilities, the homeless and many more” with a host of services.

    Volunteers of America Greater Baton Rouge
    3949 North Boulevard
    Baton Rouge, LA 70806
    (225) 387-0061

  • Foundation for East Baton Rouge School System
  • Many of the local schools flooded and this organization is taking donations specifically to help the schools. Think of all the teachers (many of whom spend their own money) who’d just finished getting their classrooms ready for back to school (or were working on them when the flood happened).
    Faith-based groups—Most denominations have a disaster relief program that goes to different areas of the country when a disaster strikes. They provide manpower, supplies, food, clothing, etc. Many of the local churches were accepting items and dispatching volunteers for the first two weeks and they’ve now scaled back their acceptance of donations, but most are still providing help through the Disaster Relief programs below.

  • Catholic Charities of the Diocese of Baton Rouge
  • Southern Baptist Louisiana Disaster Relief
  • Lutheran Church Missouri Synod Disaster Response
  • First United Methodist Church
  • Healing Place Church

HFA Announces Call for 2017 Retailer of the Year Nominations

Las Vegas, July 31, 2016 —
The Home Furnishings Association (HFA) is accepting nominations for its 2017 Retailer of the Year award. Nominations are due by December 5, 2016 and awards will be presented on Monday, June 5, 2017 at the HFA’s annual Networking Conference in San Antonio, Texas.
“We’re always looking for ways to recognize outstanding HFA members,” said Sharron Bradley, the HFA’s CEO. “For 2017 we’re expanding the criteria for the Retailer of the Year awards and we’re adding three separate opportunities for recognition. It’s going to be an exciting evening!”
The industry is invited to nominate HFA members in good standing who represent exceptional examples of the following criteria: philanthropy, technology, customer experience, mentoring, sustainability and store design/merchandising for the Retailer of the Year. There will be a winner in two categories—under $10 million and over $10 million in sales.
Nominations are also open for the Emerging Star award, a retailer who’s been in business for 3-5 years that stands out in one or more of the six criteria, and the Trailblazer award, a retailer who’s been in business for 20+ years that stands out in one or more of the six criteria.
Any member of the home furnishings industry may nominate one or more HFA members for Retailer of the Year, Emerging Star or Trailblazer awards. Nominees will be contacted to confirm eligibility and interest prior to the selection process. A representative from varies sections of the industry will be included on the selection committee.
Nominations can be submitted via email to, online at, or by stopping by HFA’s Retailer Resource Center in Las Vegas (B1050) or High Point (1st floor Plaza Suites) during markets and dropping your nominations in the box in the Membership Booth.
During the 2017 gala, the HFA Board will also recognize an Outstanding Representative of the Year to celebrate its partnership with the International Home Furnishings Representatives Association.

Vote below for the different categories


2017 Retailer of the Year Nomination
2017 HFA Trailblazer Nomination
2017 HFA Emerging Star Nomination


HFA Launches New Website and Online Member Center

Dan McCann

Roseville, CA July 12, 2016 — The Home Furnishings Association (HFA) recently launched a redesign of its website ( and unveiled a new member center ( to better meet the needs of its members and the industry. embraces the Association’s re-branding efforts with a content-rich site with a clean, modern design, easy navigation and a password-protected members-only section.
“The culmination of nearly a year’s work, we are incredibly excited to launch these new resources to our members as well as the broader furniture industry,” said Sharron Bradley, CEO for HFA,“Featuring a crisp modern design, our new site is easier to use and it features areas our members said were most important—education, government affairs, events and programs. The member-only area is where members can access the member directory and exclusive content and resources.”
At visitors will find out how (and why) to become a member, what’s happening in the industry and the Association, who the Next Gen-NOW group is and what they’re up to, what legislation and regulations are affecting retailers, which member is profiled in the current issue of RetailerNOW and much more. The homepage aggregates content and provides visitors with a quick snapshot of HFA’s latest updates. To stay abreast of all the great events taking place across the industry, the new events calendar can be filtered several different ways to suit each visitor.
With their Association-provided login credentials, members can access the member center. Here they’ll find links to all past on-demand webinars, the membership directory, exclusive white papers/articles, an archive of their monthly legislative updates (state and federal for the past six months), as well as key industry and general business issues. Members can also update their contact and company data, pay product and dues invoices and register for events in a secure online environment.

Download the press release here.

HFA Adds IHFRA Seat to Its BOD

June 30, 2016
Dan McCann


HFA Adds IHFRA Seat to Its BOD

Roseville, CA June 30, 2016 — In its continuing pursuit of fostering strong industry partnerships, the Home Furnishings Association (HFA) has added a seat on its board of directors for a member of the International Home Furnishings Representatives Association (IHFRA).

The Associations share a common goal of helping home furnishings retailers survive and thrive in their businesses. In light of that, the HFA voted to create a board position to be held by an IHFRA member appointed by their board during its May meeting and conference in Long Beach, Calif. There IHFRA and HFA executives met to discuss issues that continue to strengthen their support of each other. IHFRA’s board elected its second vice president, Al David, to sit on HFA’s board.

“I’m very excited to be on the board of directors of the HFA and continue our positive relationship between IHFRA and HFA,” said Al David, IHFRA’s second vice president. David is the Ashley marketing specialist in the case goods division and works out of Michigan.

HFA’s Partner Relations team, led by David Gunn, president of Knight Furniture, Sherman Texas spearheaded this initiative. The team’s purpose is to discover opportunities to strengthen the HFA and its members via partnerships with other groups and organizations, which in turn strengthens the industry as a whole.
“Al David joining the board is an exciting step in the relationship between HFA and the rep association, IHFRA,” Gunn said. “His experience, expertise and years of dedication to the furniture industry make him an outstanding addition to help the HFA continue to expand its support for all aspects of the furniture business.”
“We’re excited about growing our relationship with IHFRA by having Al on our board,” said HFA CEO Sharron Bradley. “IHFRA members and the work they do are vital to retailers; this was a natural fit for both of our groups.”

IHFRA’s executive director, Kathy Parks, agrees, “Our industry is built and thrives on strong relationships and this is just one example of how our Associations are continuing that idea.”
Download the press release here.


HFA Members Attend Second Annual D.C. Fly-In

Dan McCann
June 9, 2016
HFA Members Attend Second Annual D.C. Fly-In
Roseville, CA June 9, 2016 — Members of the Home Furnishings Association attended the Association’s second annual Washington, D.C. fly-in this week to meet with members of Congress and key officials to discuss legislation and regulations that directly affect HFA members and their businesses.
HFA members and a representative from the International Home Furnishings Representatives Association (IHFRA) spent June 7 in meetings on the Hill conveying member views on some of their top concerns, specifically a national remote sales tax, deferred interest terms, port and labor issues, along with regulations under the purview of the Environmental Protection Agency (EPA) and the Consumer Product Safety Commission (CPSC). They met with Sen. Capito (R-WV), Rep. Graves (R-LA), Chairman Goodlatte’s (R-VA) counsel in the House Committee on the Judiciary, Dan Huff, along with other congressional staffers.
HFA members joined American Home Furnishings Alliance (AHFA) members in representing the furniture industry on June 8 as the groups were addressed by Senators Johnson (R-WI), Burr (R-NC) and Tillis (R-NC), Rep. Kelly (R-MS), the Honorable Elliot Kaye, chairman of the CPSC, and Sarah Brozena, senior director of the American Chemistry Council.
“We think it’s important for our members to come to Washington and meet with their representatives and senators face-to-face to discuss the issues that are critical to their businesses and communities,” said HFA CEO Sharron Bradley. “It’s also important for Congress to see that furniture retailers are engaged and aware of the issues and eager to improve the business environment.”

HFA members met with West Virginia Senator Capito yesterday to discuss deferred interest issues.

We are in Washington DC this week to meet with members of Congress to discuss the issues that affect your business.

Want to know more about our Washing DC trip? Sign up for our webinar for a full overview here.

About the Home Furnishings Association:

The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,800 members representing more than 7,000 storefronts across all 50 states and several countries. Association offices in the East, West, and Central United States provide members with programs, resources, services, and a unified voice in government relations by partnering with home furnishings industry suppliers, vendors, affiliates, and other organizations. For more information on the HFA visit