Press Releases

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Home Furnishings Association Announces New Member Program with PERQ

Dan McCann
800-422-3778 X115

Roseville, CA (September 18, 2017) – Today the Home Furnishings Association (HFA) and PERQ announced a strategic partnership to provide PERQ’s technology platform to HFA retail members at negotiated discounts.

PERQ’s technology platform provides a web engagement tool that helps retailers win the website experience the same way they try to win the showroom experience, through personalized, one-to-one interaction. PERQ’s interactive experiences generate excitement and engagement by providing the kind of shopping assistance today’s consumers expect from every website they visit and facilitate a higher conversion of website visitors to in-store sales.

The program brings HFA members proven technology that creates a unique online experience and helps them stand out against other furniture websites. Retailer websites using PERQ’s web engagement platform are collecting 5x more consumer data and experiencing a 50-200% lift in website conversions.

“PERQ offers HFA members the opportunity to enhance their website presence with a very personal curated shopping experience. The goal is to convert online shoppers to in-store traffic. We are very excited to add this consumer engagement technology to the  suite of business  programs HFA offers its membership,” said Sharron Bradley, CEO for the Home Furnishings Association.

“We’re thrilled to become part of the HFA ‘family’ and know that being an HFA partner will enable us to work closer with furniture retailers to help transform their existing websites into truly successful marketing platforms,” said Scott Hill, PERQ’s co-founder. “What we do for our retailer partners is really very simple: we enable them to replicate successful showroom tactics online, engaging consumers by creating one-to-one conversations and personalizing their shopping experiences – which results in moving them down the buying funnel and bringing them into showroom.”

PERQ also works hard to quantify the results for its customers, giving them the data they need to understand how much business can be attributed to their website (see recent case study here). To learn more about this new HFA member program contact HFA at 800.422.3778 and press 1 to talk to your membership representative.

Recovery from Harvey and Irma: Where Do You Start?

HFA information contact:
Dan McCann
Director of Marketing & Communications
800.422.3778 X115

As people are beginning to return to their homes and businesses along the Gulf Coast and Florida to assess the aftermath of Hurricane’s Harvey and Irma – from wind damage to the unprecedented flooding, HFA has coordinated a list of resources to guide your recovery and assist in assessing damages.

  • The Red Cross provides a checklist of items to have on hand when returning to your home or business, in addition to basic tips for recovery.
  • The Centers for Disease Control (CDC) walks you through advice about remaining vigilant when it comes to health and safety in potentially perilous conditions. Click here for more information.
  • The Federal Emergency Management Agency (FEMA) has put together a comprehensive resource guide that is frequently updated and covers topics such as safety, price gouging and ways you can seek or provide assistance.
  • FEMA, which oversees the National Flood Insurance Program, also offers a guide to help you through that claims process.
  • The Small Business Administration (SBA) provides low-interest disaster loans to businesses of all sizes, private non-profit organizations, homeowners, and renters. Click here for details.
  • FEMA, also provides small business disaster grants. Click here for more information.
  • National Public Radio (NPR) has put together a list of resources for those looking help to people affected by Harvey.
  • WTXL ABC 27 affiliate had put together a list of resources by county for Florida Hurricane Irma victims

HFA members affected by Hurricane Harvey are encouraged to contact their membership services representative to discuss how HFA will assist you and your business. 800.422.3778 press 1

HFA Addresses BAT at High Point Market

Lisa Casinger
800-422-3778 ext. 305

High Point, NC, April 22, 2017 — The Home Furnishings Association (HFA) held an invitation-only meeting today, the first day of the Spring High Point Market, to talk about the Border Adjustment Tax proposal that’s the centerpiece of the House Republican comprehensive tax reform plan being spearheaded by Speaker of the House Paul Ryan (R-Wisc.).

The meeting, held at the String & Splinter, was led by members of the Association’s Government Relations Action Team (GRAT). Team members Wogie Badcock, Badcock Furniture & More, Mulberry, Fla., Eric Blackledge, Blackledge Furniture, Corvallis, Ore. and Jim Kittle, Kittle’s Furniture, Indianapolis called for the meeting to discuss the BAT proposal—which seeks to eliminate the cost of goods tax deduction on imported products and components—and to urge retailers, manufacturers, and the industry as a whole to let Congress know how devastating this proposal could be to the economy since it would increase the cost of goods by at least 20-30 percent.

“The BAT, in addition to generally raising prices on most consumer products,” said Blackledge, would also create a permanent 20-30 percent cost advantage for foreign businesses that sell directly to U.S. consumers—much like the current advantage internet sellers have over brick-and-mortar retailers, only with far higher percentage rates.”

The GRAT strongly advocates that retailers and manufacturers educate themselves about the BAT, discover how it would directly impact their business, and advise Congress to consider other options. Blackedge has written an article on tax reform that will appear in the May issue of the HFA’s magazine, RetailerNOW and HFA members receive monthly updates (and calls to action when necessary) on this and other issues.

The BAT will be one of the main topics of discussion next month during the HFA’s annual Washington, D.C. fly-in, May 16-17. “This will be our third fly-in,” said HFA CEO Sharron Bradley. “I think it will be our best yet. Each year HFA members meet with legislators and regulators on behalf of furniture retailers across the country to make sure their issues are heard and understood and that’s important for the industry. This year we have even more on the line with the BAT.”

The HFA joins the American Home Furnishings Alliance for a day of joint meetings during the fly-in to ensure Congress meets a united front when working with the home furnishings industry.

HFA’s GRAT members include: Brian Adams, Ashley, Wogie Badcock, Badcock Furniture & More, Eric Blackledge, Blackledge Furniture, David Lively, Grey Suit, Chris Pfieffer, Homestead House, Jim Kittle, Kittle’s Furniture, David Gunn, Knight Furniture, Lisa Keyes, Naturwood Furniture, Tom Olinde, Olinde’s Furniture, Dru Jeppe, Reed’s Furniture, Sherry Sheely, Sheely’s Furniture and Jacob Shevin, Standard Furniture.

HFA Announces 2017 Retailer of the Year Winners

Dan McCann


High Point, NC, April 22, 2017 — The Home Furnishings Association (HFA) is proud to announce the winners of its 2017 Retailer of the Year awards, which celebrates retailers who exhibit exceptional examples of philanthropy, technology, customer experience, mentoring, sustainability and store design/merchandising.
Father and son duo, David and Brad Schweig, of Sunnyland Outdoor Furniture in Dallas are the HFA Retailers of the Year in the category of businesses with a sales volume under $10 million. Sunnyland is the first casual furniture retailer to win HFA’s Retailer of the Year award. This 47-year-old company is the largest outdoor and patio casual furniture store in Texas with a 37,000-square-foot showroom, clearance center and on-site distribution center. David prides himself on working in an industry “whose primary purpose is to improve the quality of life of customers by providing them with comfort and relaxation.”
Joshua Hudson, CEO of Hudson’s Furniture, a family-owned business founded in 1981 is the HFA Retailer of the Year in the category of businesses with a sales volume of more than $10 million. Hudson’s operates 14 Hudson’s Furniture showrooms and three outlet centers and offers promotional to high end furniture to its Central Florida customers. Joshua says he’s in the furniture business because “I have a genuine love for teaching others and a strong desire to build on my family business legacy.”


David and Brad Schweig and Joshua Hudson will receive their awards and be celebrated at the 2017 Home Furnishings Association’s Retailer of the Year awards event, June 5 at the annual Home Furnishings Networking Conference in San Antonio. The HFA is also excited to announce the winners of its newest awards— the Emerging Star and Trailblazer awards, which recognize retailers who’ve successfully jumped into the industry with both feet and those who’ve made a career of forging new roads, respectively.

Cynthia Heathcoe, owner of Contemporary Living in Palm Beach Gardens, Fla. is this year’s Emerging Star and Jake Jabs, founder of American Furniture Warehouse in Englewood, Colo. is the Trailblazer. Cynthia and Jake will be recognized during the Retailer of the Year celebration at the HFA Networking Conference in June as well.


“Congratulations to David, Brad, Josh, Cynthia and Jake,” said Sharron Bradley, HFA’s CEO. “I think our winners this year accurately represent the variety and diversity of home furnishings retailers across the country; they’re a true glimpse into what it takes to be successful in today’s economy. Each of these HFA members strives to give their customers a remarkable shopping experience, work with the best employees, give back to their communities and be active, thoughtful members of their industry. We’re happy to celebrate their accomplishments.”



Joshua Hudson, CEO of Hudson’s Furniture,
David and Brad Schweig, of Sunnyland Outdoor Furniture
Cynthia Heathcoe, owner of Contemporary Living in Palm Beach Gardens, Fla.
Jake Jabs, founder of American Furniture Warehouse in Englewood, Colo.

HFA Announces Next Generation Leadership Immersion Experience Program at Hudson’s Furniture, Sanford, Florida.


Dan McCann


Roseville, CA  (April 3, 2017) – The Home Furnishings Association (HFA) announces the next location for its Leadership Immersion program, offering one-of-kind visits with best in class retailers. The Next Generation members of HFA have the opportunity to apply and qualify for the new Leadership Immersion Experience program planned June 20-22, 2017 at the headquarters of Hudson’s Furniture, Sanford, FL.


The two and one-half day program features an agenda developed to showcase the finely tuned operations of this top 100 retailer.   With visits to the distribution center, corporate headquarters, and a local retail storefront, attendees will have exclusive access to Hudson’s executives and key staff members. “We are excited to have the chance to give back to the industry.  When I was a young executive, I would have loved to have had an opportunity like the NGN Leadership Immersion Experience.” Says Josh Hudson, “I know I’m going to learn from them too!”


The association has previously conducted the program at RC Willey, UT, El Dorado Furniture, FL, and most recently in January 2017, American Furniture Warehouse, Colorado, giving young retailers unprecedented access to their teams and operations. “This experience is a few days packed with years of knowledge from industry leaders that have experienced the same hurdles, successes, and changing end consumer.  This program is one that every young professional in the industry should get involved in.  It’s a must do!  Companies like these are speaking gold and handing you keys to the kingdom in your territory!” states Bijan Lalji, Lalji Home, Coquitlam, BC.


“I have attended two Leadership Immersion Experiences and both have been amazing.  The amount of information we are able to take in in just a couple of days is unbelievable.  And networking with other participants proves to be invaluable as well, such a wonderful program”, Erin Donaghy, Dunk and Bright Furniture, Syracuse, NY.


“HFA’s commitment to helping young retail professionals succeed is culminated in this program”, said Sharron Bradley, NAHFA’s CEO “More programs with best in class retailers are being planned for the fall of 2017 and beyond.”


Next Generation business, STORIS is the Program sponsor.  “STORIS understands the value of training the next generation of furniture professionals and is happy to be Signature Sponsor of this program” states Kaitlin Surdoval, STORIS Marketing Manager and second generation of family business STORIS in the home furnishings industry.


Program details and application can be found on HFA’s website at, or call program coordinator, Kaprice Crawford for details 800-422-3778 ext. 102.


Download the press release here.