Roseville, CA July 12, 2016 — The Home Furnishings Association (HFA) recently launched a redesign of its website (www.myhfa.org) and unveiled a new member center (mx.nahfa.org) to better meet the needs of its members and the industry. Myhfa.org embraces the Association’s re-branding efforts with a content-rich site with a clean, modern design, easy navigation and a password-protected members-only section.
“The culmination of nearly a year’s work, we are incredibly excited to launch these new resources to our members as well as the broader furniture industry,” said Sharron Bradley, CEO for HFA,“Featuring a crisp modern design, our new site is easier to use and it features areas our members said were most important—education, government affairs, events and programs. The member-only area is where members can access the member directory and exclusive content and resources.”
At MyHFA.org visitors will find out how (and why) to become a member, what’s happening in the industry and the Association, who the Next Gen-NOW group is and what they’re up to, what legislation and regulations are affecting retailers, which member is profiled in the current issue of RetailerNOW and much more. The homepage aggregates content and provides visitors with a quick snapshot of HFA’s latest updates. To stay abreast of all the great events taking place across the industry, the new events calendar can be filtered several different ways to suit each visitor.
With their Association-provided login credentials, members can access the member center. Here they’ll find links to all past on-demand webinars, the membership directory, exclusive white papers/articles, an archive of their monthly legislative updates (state and federal for the past six months), as well as key industry and general business issues. Members can also update their contact and company data, pay product and dues invoices and register for events in a secure online environment.
Roseville, CA June 30, 2016 — In its continuing pursuit of fostering strong industry partnerships, the Home Furnishings Association (HFA) has added a seat on its board of directors for a member of the International Home Furnishings Representatives Association (IHFRA).
The Associations share a common goal of helping home furnishings retailers survive and thrive in their businesses. In light of that, the HFA voted to create a board position to be held by an IHFRA member appointed by their board during its May meeting and conference in Long Beach, Calif. There IHFRA and HFA executives met to discuss issues that continue to strengthen their support of each other. IHFRA’s board elected its second vice president, Al David, to sit on HFA’s board.
“I’m very excited to be on the board of directors of the HFA and continue our positive relationship between IHFRA and HFA,” said Al David, IHFRA’s second vice president. David is the Ashley marketing specialist in the case goods division and works out of Michigan.
HFA’s Partner Relations team, led by David Gunn, president of Knight Furniture, Sherman Texas spearheaded this initiative. The team’s purpose is to discover opportunities to strengthen the HFA and its members via partnerships with other groups and organizations, which in turn strengthens the industry as a whole.
“Al David joining the board is an exciting step in the relationship between HFA and the rep association, IHFRA,” Gunn said. “His experience, expertise and years of dedication to the furniture industry make him an outstanding addition to help the HFA continue to expand its support for all aspects of the furniture business.”
“We’re excited about growing our relationship with IHFRA by having Al on our board,” said HFA CEO Sharron Bradley. “IHFRA members and the work they do are vital to retailers; this was a natural fit for both of our groups.”
IHFRA’s executive director, Kathy Parks, agrees, “Our industry is built and thrives on strong relationships and this is just one example of how our Associations are continuing that idea.”
Download the press release here.
June 9, 2016
HFA Members Attend Second Annual D.C. Fly-In
Roseville, CA June 9, 2016 — Members of the Home Furnishings Association attended the Association’s second annual Washington, D.C. fly-in this week to meet with members of Congress and key officials to discuss legislation and regulations that directly affect HFA members and their businesses.
HFA members and a representative from the International Home Furnishings Representatives Association (IHFRA) spent June 7 in meetings on the Hill conveying member views on some of their top concerns, specifically a national remote sales tax, deferred interest terms, port and labor issues, along with regulations under the purview of the Environmental Protection Agency (EPA) and the Consumer Product Safety Commission (CPSC). They met with Sen. Capito (R-WV), Rep. Graves (R-LA), Chairman Goodlatte’s (R-VA) counsel in the House Committee on the Judiciary, Dan Huff, along with other congressional staffers.
HFA members joined American Home Furnishings Alliance (AHFA) members in representing the furniture industry on June 8 as the groups were addressed by Senators Johnson (R-WI), Burr (R-NC) and Tillis (R-NC), Rep. Kelly (R-MS), the Honorable Elliot Kaye, chairman of the CPSC, and Sarah Brozena, senior director of the American Chemistry Council.
“We think it’s important for our members to come to Washington and meet with their representatives and senators face-to-face to discuss the issues that are critical to their businesses and communities,” said HFA CEO Sharron Bradley. “It’s also important for Congress to see that furniture retailers are engaged and aware of the issues and eager to improve the business environment.”
HFA members met with West Virginia Senator Capito yesterday to discuss deferred interest issues.
We are in Washington DC this week to meet with members of Congress to discuss the issues that affect your business.
Want to know more about our Washing DC trip? Sign up for our webinar for a full overview here.
HFA’s 2016 Networking Conference a Hit; Association Announces 2017 Dates
June 4-6, 2017 San Antonio, TX
Roseville, CA June 1, 2016 — Following the success of its 2016 HFA Conference in Long Beach, CA, the Home Furnishings Association (HFA) announces dates for the 2017 conference, June 4-6 at the Hyatt Regency Hill Country Resort and Spa in San Antonio.
The 2016 conference, which wrapped up last week, had nearly 400 attendees. There were three days of seminars and learning from some of the industry’s best and brightest on marketing, family business planning, showrooming and web-rooming, and other important topics.
Attendees heard from a host of speakers including Serta’s own Bob Muenkel and the Long Beach Port Authority’s chief commercial officer, Dr. Noel Hacegaba. Following Dr. Hacegaba’s presentation there was a 90-minute tour around the port. Long Beach is the second busiest port in the U.S. and furniture is its number one import.
The HFA also recognized and celebrated its Retailers of the Year—C.S. Wo & Sons and Knight Furniture—during its Sunday-night gala and facilitated extensive networking opportunities throughout the event.
“Our retailers tell us they can’t put a price on the networking opportunities at conference. As much as they learn from our expert speakers, they learn just as much from each other. It was wonderful seeing so many retailers sharing information and resources,” said HFA’s CEO Sharron Bradley. “It was a great conference. I don’t know where retailers can get together in one place and, over three days, learn so much about improving their businesses. I’m still hearing from members about the conference, our Retailers of the Year and the Port of Long Beach tour. They can’t wait for our conference in San Antonio next year.”
The HFA would like to recognize and thank its signature sponsor Serta, diamond sponsor Synchrony, premiere sponsor Amber Engine as well as its other sponsors Ashley, Emerald Home, Furniture of America, Nourison, Myriad, Micro D, Daikon, Coaster, Cozzia, Leggett & Platt, Northwest Furniture Express, Restonic, Simple Finance, Cory 1st, Planned Furniture Promotions and Phoenix AMD. The HFA also thanks its industry partners, the International Home Furnishings Representatives Association and the Sustainable Furnishings Council for their role in planning targeted education and promotion of the conference.
The Retail Home Furnishings Foundation (RHFF), created by retailers with the goal of benefitting the industry, announced that it will provide sponsorships for young people in the home furnishings industry to attend industry events.