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HFA Addresses BAT at High Point Market

Lisa Casinger
800-422-3778 ext. 305

High Point, NC, April 22, 2017 — The Home Furnishings Association (HFA) held an invitation-only meeting today, the first day of the Spring High Point Market, to talk about the Border Adjustment Tax proposal that’s the centerpiece of the House Republican comprehensive tax reform plan being spearheaded by Speaker of the House Paul Ryan (R-Wisc.).

The meeting, held at the String & Splinter, was led by members of the Association’s Government Relations Action Team (GRAT). Team members Wogie Badcock, Badcock Furniture & More, Mulberry, Fla., Eric Blackledge, Blackledge Furniture, Corvallis, Ore. and Jim Kittle, Kittle’s Furniture, Indianapolis called for the meeting to discuss the BAT proposal—which seeks to eliminate the cost of goods tax deduction on imported products and components—and to urge retailers, manufacturers, and the industry as a whole to let Congress know how devastating this proposal could be to the economy since it would increase the cost of goods by at least 20-30 percent.

“The BAT, in addition to generally raising prices on most consumer products,” said Blackledge, would also create a permanent 20-30 percent cost advantage for foreign businesses that sell directly to U.S. consumers—much like the current advantage internet sellers have over brick-and-mortar retailers, only with far higher percentage rates.”

The GRAT strongly advocates that retailers and manufacturers educate themselves about the BAT, discover how it would directly impact their business, and advise Congress to consider other options. Blackedge has written an article on tax reform that will appear in the May issue of the HFA’s magazine, RetailerNOW and HFA members receive monthly updates (and calls to action when necessary) on this and other issues.

The BAT will be one of the main topics of discussion next month during the HFA’s annual Washington, D.C. fly-in, May 16-17. “This will be our third fly-in,” said HFA CEO Sharron Bradley. “I think it will be our best yet. Each year HFA members meet with legislators and regulators on behalf of furniture retailers across the country to make sure their issues are heard and understood and that’s important for the industry. This year we have even more on the line with the BAT.”

The HFA joins the American Home Furnishings Alliance for a day of joint meetings during the fly-in to ensure Congress meets a united front when working with the home furnishings industry.

HFA’s GRAT members include: Brian Adams, Ashley, Wogie Badcock, Badcock Furniture & More, Eric Blackledge, Blackledge Furniture, David Lively, Grey Suit, Chris Pfieffer, Homestead House, Jim Kittle, Kittle’s Furniture, David Gunn, Knight Furniture, Lisa Keyes, Naturwood Furniture, Tom Olinde, Olinde’s Furniture, Dru Jeppe, Reed’s Furniture, Sherry Sheely, Sheely’s Furniture and Jacob Shevin, Standard Furniture.

HFA Announces 2017 Retailer of the Year Winners

Dan McCann


High Point, NC, April 22, 2017 — The Home Furnishings Association (HFA) is proud to announce the winners of its 2017 Retailer of the Year awards, which celebrates retailers who exhibit exceptional examples of philanthropy, technology, customer experience, mentoring, sustainability and store design/merchandising.
Father and son duo, David and Brad Schweig, of Sunnyland Outdoor Furniture in Dallas are the HFA Retailers of the Year in the category of businesses with a sales volume under $10 million. Sunnyland is the first casual furniture retailer to win HFA’s Retailer of the Year award. This 47-year-old company is the largest outdoor and patio casual furniture store in Texas with a 37,000-square-foot showroom, clearance center and on-site distribution center. David prides himself on working in an industry “whose primary purpose is to improve the quality of life of customers by providing them with comfort and relaxation.”
Joshua Hudson, CEO of Hudson’s Furniture, a family-owned business founded in 1981 is the HFA Retailer of the Year in the category of businesses with a sales volume of more than $10 million. Hudson’s operates 14 Hudson’s Furniture showrooms and three outlet centers and offers promotional to high end furniture to its Central Florida customers. Joshua says he’s in the furniture business because “I have a genuine love for teaching others and a strong desire to build on my family business legacy.”


David and Brad Schweig and Joshua Hudson will receive their awards and be celebrated at the 2017 Home Furnishings Association’s Retailer of the Year awards event, June 5 at the annual Home Furnishings Networking Conference in San Antonio. The HFA is also excited to announce the winners of its newest awards— the Emerging Star and Trailblazer awards, which recognize retailers who’ve successfully jumped into the industry with both feet and those who’ve made a career of forging new roads, respectively.

Cynthia Heathcoe, owner of Contemporary Living in Palm Beach Gardens, Fla. is this year’s Emerging Star and Jake Jabs, founder of American Furniture Warehouse in Englewood, Colo. is the Trailblazer. Cynthia and Jake will be recognized during the Retailer of the Year celebration at the HFA Networking Conference in June as well.


“Congratulations to David, Brad, Josh, Cynthia and Jake,” said Sharron Bradley, HFA’s CEO. “I think our winners this year accurately represent the variety and diversity of home furnishings retailers across the country; they’re a true glimpse into what it takes to be successful in today’s economy. Each of these HFA members strives to give their customers a remarkable shopping experience, work with the best employees, give back to their communities and be active, thoughtful members of their industry. We’re happy to celebrate their accomplishments.”



Joshua Hudson, CEO of Hudson’s Furniture,
David and Brad Schweig, of Sunnyland Outdoor Furniture
Cynthia Heathcoe, owner of Contemporary Living in Palm Beach Gardens, Fla.
Jake Jabs, founder of American Furniture Warehouse in Englewood, Colo.

HFA Announces Next Generation Leadership Immersion Experience Program at Hudson’s Furniture, Sanford, Florida.


Dan McCann


Roseville, CA  (April 3, 2017) – The Home Furnishings Association (HFA) announces the next location for its Leadership Immersion program, offering one-of-kind visits with best in class retailers. The Next Generation members of HFA have the opportunity to apply and qualify for the new Leadership Immersion Experience program planned June 20-22, 2017 at the headquarters of Hudson’s Furniture, Sanford, FL.


The two and one-half day program features an agenda developed to showcase the finely tuned operations of this top 100 retailer.   With visits to the distribution center, corporate headquarters, and a local retail storefront, attendees will have exclusive access to Hudson’s executives and key staff members. “We are excited to have the chance to give back to the industry.  When I was a young executive, I would have loved to have had an opportunity like the NGN Leadership Immersion Experience.” Says Josh Hudson, “I know I’m going to learn from them too!”


The association has previously conducted the program at RC Willey, UT, El Dorado Furniture, FL, and most recently in January 2017, American Furniture Warehouse, Colorado, giving young retailers unprecedented access to their teams and operations. “This experience is a few days packed with years of knowledge from industry leaders that have experienced the same hurdles, successes, and changing end consumer.  This program is one that every young professional in the industry should get involved in.  It’s a must do!  Companies like these are speaking gold and handing you keys to the kingdom in your territory!” states Bijan Lalji, Lalji Home, Coquitlam, BC.


“I have attended two Leadership Immersion Experiences and both have been amazing.  The amount of information we are able to take in in just a couple of days is unbelievable.  And networking with other participants proves to be invaluable as well, such a wonderful program”, Erin Donaghy, Dunk and Bright Furniture, Syracuse, NY.


“HFA’s commitment to helping young retail professionals succeed is culminated in this program”, said Sharron Bradley, NAHFA’s CEO “More programs with best in class retailers are being planned for the fall of 2017 and beyond.”


Next Generation business, STORIS is the Program sponsor.  “STORIS understands the value of training the next generation of furniture professionals and is happy to be Signature Sponsor of this program” states Kaitlin Surdoval, STORIS Marketing Manager and second generation of family business STORIS in the home furnishings industry.


Program details and application can be found on HFA’s website at, or call program coordinator, Kaprice Crawford for details 800-422-3778 ext. 102.


Download the press release here.

How to Help Louisiana – Local Resources

Lots of HFA members have asked how they can help their fellow HFA members and residents of Louisiana after the recent flood devastation. The storm that started Aug. 12 dumped about two feet of water in some areas within 48 hours. The American Red Cross called it the worst natural disaster since New Jersey’s Hurricane Sandy.
While there are many national organizations you can reach out to, we chose to focus on the local groups and charities that are working diligently to help residents. We’d like to thank Verlin Wickel at HFA member Olinde’s Furniture for compiling this list and sharing it with us so we can spread the word.
“Many of our members called or emailed and asked how they could help fellow HFA members and the residents of Louisiana,” said HFA CEO Sharron Bradley. “It is important that the industry pull together and help those businesses and residents that are victims of any natural disaster. To make it easier for those who wish to aid the flood victims in LA we are providing some great resources that are literally a mouse-click away.”

Below is a list of resources; most of which accept online donations:

  • Rebuilding Together Baton Rouge
  • This group provides home repair services, particularly for the elderly or disabled low-income homeowners.

    Rebuilding Together Baton Rouge
    P.O. Box 1109
    Baton Rouge, LA 70892
    Phone: 225-231-8521

  • Society of St. Vincent de Paul
  • This group provides disaster relief and lots of other services, housing, soup kitchen, pharmacy, thrift shops, uniforms for kids.

    Society of St. Vincent de Paul Council Office
    P.O. Box 127
    Baton Rouge, LA 70821-0127
    Phone: (225) 383-7837
    Fax: (225) 383-6623
    Chief Executive Officer: Michael J. Acaldo

  • Greater Baton Rouge Food Bank
  • Their facility flooded so they’re working out of a smaller temporary building. If donating truck loads, it’s advisable to call first.

    Greater Baton Rouge Food Bank at Fraenkel Center
    10600 South Choctaw
    Baton Rouge, LA 70815

    Mailing Address
    P.O. Box 45830
    Baton Rouge, LA 70895
    Phone: (225) 359-9940
    Fax: (225) 355-1445


  • Habitat for Humanity
  • This group rebuilds homes; it accepts used building items and furniture. If donating a large quantity or truck load of furniture, etc., call 225-927-6651, ext. 217 (Lynn Clark) for special arrangements.

    Habitat for Humanity
    of Greater Baton Rouge
    6554 Florida Blvd., Ste. 200
    Baton Rouge, LA 70806
    Phone: 1 (225) 927-6651

  • Salvation Army of Baton Rouge
  • This group offers myriad services, among them “shelter, food, clothing, spiritual counseling, and outreach to many who were displaced in the center city known as “the red stick”.”

    The Salvation Army
    Baton Rouge, LA Corps
    7361 Airline Highway
    Baton Rouge, LA 70805
    phone: 225-355-4483
    fax: 225-355-7393

  • Volunteers of America Greater Baton Rouge
  • This group “supports abused and neglected children, youth at risk, the elderly, families, people with chronic mental illness or developmental disabilities, the homeless and many more” with a host of services.

    Volunteers of America Greater Baton Rouge
    3949 North Boulevard
    Baton Rouge, LA 70806
    (225) 387-0061

  • Foundation for East Baton Rouge School System
  • Many of the local schools flooded and this organization is taking donations specifically to help the schools. Think of all the teachers (many of whom spend their own money) who’d just finished getting their classrooms ready for back to school (or were working on them when the flood happened).
    Faith-based groups—Most denominations have a disaster relief program that goes to different areas of the country when a disaster strikes. They provide manpower, supplies, food, clothing, etc. Many of the local churches were accepting items and dispatching volunteers for the first two weeks and they’ve now scaled back their acceptance of donations, but most are still providing help through the Disaster Relief programs below.

  • Catholic Charities of the Diocese of Baton Rouge
  • Southern Baptist Louisiana Disaster Relief
  • Lutheran Church Missouri Synod Disaster Response
  • First United Methodist Church
  • Healing Place Church

HFA Announces Call for 2017 Retailer of the Year Nominations

Las Vegas, July 31, 2016 —
The Home Furnishings Association (HFA) is accepting nominations for its 2017 Retailer of the Year award. Nominations are due by December 5, 2016 and awards will be presented on Monday, June 5, 2017 at the HFA’s annual Networking Conference in San Antonio, Texas.
“We’re always looking for ways to recognize outstanding HFA members,” said Sharron Bradley, the HFA’s CEO. “For 2017 we’re expanding the criteria for the Retailer of the Year awards and we’re adding three separate opportunities for recognition. It’s going to be an exciting evening!”
The industry is invited to nominate HFA members in good standing who represent exceptional examples of the following criteria: philanthropy, technology, customer experience, mentoring, sustainability and store design/merchandising for the Retailer of the Year. There will be a winner in two categories—under $10 million and over $10 million in sales.
Nominations are also open for the Emerging Star award, a retailer who’s been in business for 3-5 years that stands out in one or more of the six criteria, and the Trailblazer award, a retailer who’s been in business for 20+ years that stands out in one or more of the six criteria.
Any member of the home furnishings industry may nominate one or more HFA members for Retailer of the Year, Emerging Star or Trailblazer awards. Nominees will be contacted to confirm eligibility and interest prior to the selection process. A representative from varies sections of the industry will be included on the selection committee.
Nominations can be submitted via email to, online at, or by stopping by HFA’s Retailer Resource Center in Las Vegas (B1050) or High Point (1st floor Plaza Suites) during markets and dropping your nominations in the box in the Membership Booth.
During the 2017 gala, the HFA Board will also recognize an Outstanding Representative of the Year to celebrate its partnership with the International Home Furnishings Representatives Association.

Vote below for the different categories


2017 Retailer of the Year Nomination
2017 HFA Trailblazer Nomination
2017 HFA Emerging Star Nomination