Category Archives:Webinars

5 Key things I learned in this week’s webinar- GOOGLE It and be First Online

Tim McLain, Segment Marketing Manager for Netsertive, a digital advertising technology company, delivered an impactful webinar this week. He talked about the way consumers are utilizing GOOGLE to make their purchases, what kind of searches they are doing at each stage of the shopping process and how to get buyers to buy from you specifically. Below are five of the many takeaways I discovered in this webinar.


“When looking for ideas on what to buy… 68% of consumers turn to YouTube.” Google owns Youtube and by doing simple 2-5 minute cell phone videos in your store on new product, demos or tips for care and placing them on your own YouTube channel can help increase clicks on your website or customers to your store.


“Mobile is the shopping assistant, 82% of smartphone users turn to their devices to help them make a product decision when in the store.” No longer be afraid of showrooming. Studies now show that consumers are now webrooming. Going to your store and pulling out their phone to educate themselves on features and benefits and this has led to higher close rates and average tickets.


“When consumers are looking for the best store, 79% expect a retailer to be flexible and offer multiple ways to purchase with a smartphone. If a customer is really ready, they like to buy online and then pick it up in the store. Make sure you have this offer available.


“Take control of your own Google My Business Listing.” Verify your business information is correct, your pin and map is right and change it as necessary. With the Google posts feature, you can even display sales, events and offers, its FREE and you can replace as often as you want!


“One of the top five calls to action that will convert to sales; use a dollar savings ($1,500 off) vs a percentage off (20% off).” Consumers like to see cash savings when making a decision to visit!

To view this webinar in its entirety, click here.

Home Furnishings Association hosts WEBINAR WEDNESDAY’s

Upcoming webinars:

August 30 Run your Distribution Center like a Pro

September 13 Learning Versus Training

September 27 5 Ways to Drive in-Store Sales from Your Website

October 11 Increasing Sales by Increasing Web Traffic

To register click here for details.

Connect with Your Customer and Grow your Customer Base

Do you know what made Zappos such a great company? It wasn’t that they were selling shoes online – they weren’t the first ones to do that.
It was the way Zappos connected with their customers.

They had a few philosophies they lived by such as:

· The customer is always right even when he or she is wrong.
· You can make your customers happy by focusing on the experience instead of just the product.
· By making things convenient for your customers, such as a 365-day return policy, you will win their loyalty.

Connecting with your customers on an emotional level is important because if you do, they will be 300% more likely to recommend you. Or, better yet, they will be 44% less likely to shop around, and they will be 33% less sensitive when it comes to your price.

To help you make those personal connections, you have to get to know them on a personal level.

Knowing your customers lets you in on the secrets of what your specific audience loves to see and what annoys them. It gives you an insider perspective on the type of marketing content you need, the media sources you should be using, the sales conventions need on your website, and the kinds of products you should have on your floor.

Get to know them by finding out their:

· Income levels
· Shopping patterns
· Values
· Online habits
· Favorite social media

With this information, you can target your customers with the right content, promotions, and marketing channels and most of all, you now have a way to serve these individuals. Now, you can’t forget the power of Google Analytics which can assist you in pretty much discovering any piece of information that you can imagine about your customers and how to help them. By analyzing customer data, you can learn who your customers are and then segment that information to make personalized connections.

In today’s social world it’s easier than ever to connect with your audience to grow your customer base. At the same time, it can get complicated and overwhelming to make those personal connections. Social media is a great way to connect with your customers if done correctly, creating valuable content that your customers want to share, but if you’re just updating your status with “Buy my product”, it’s a quick way to lose your following, and you’re not really connecting with your customer’s.

But how do we know the right things to say and communicate effectively our customer?

Marisa Peacock, with the Strategic Peacock, will be conducting a webinar: USE YOUR WORDS: Leveraging Customer Conversations to Enhance Your Content Marketing. In this webinar, we will discuss how to identify your different types of customers, explore ways to incorporate user-generated content into your marketing campaigns to connect and sell more. We will also understand the realities of making customer reviews an effective part of your brand marketing strategy.

Webinar Wednesday

USE YOUR WORDS: Leveraging Customer Conversations to Enhance Your Content Marketing

June 28, 2017

11:00am – 12:00pm PST


Digital Marketing Helps Us Influence Those Micro Moments

First of all, what is digital marketing?

Digital marketing is an umbrella term for all of your marketing efforts using digital technologies, mainly on the internet, but also including mobile phones, display advertising and any other digital medium. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.


The reality is, people spend twice as much time online as they used to 12 years ago.

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be.  Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means that you need to meet them where they are already spending time: on the internet.


Google talks about Micro Moments. Micro-moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.  How do we effectively capture this opportunity as a business?  With digital marketing.


With so many digital marketing channels to choose from, website, email, mobile phone, social media, blogs, SEM, SEO and the list goes on, where do I start?  Which will give me the most bang for my buck?


With the help of Ashlei Valles at Netsertive, we are going to demystify digital Marketing.  She will help us determine what channels are a must to implement to gain more exposure online and how to deliver a seamless customer experience across all marketing channels.  Join us for the webinar:



Wednesday, June 14, 2017

11:00am – 12:00pm PDT

Register Here

You Had Me at Hello- Gaining Customer Loyalty with Clienteling

While driving home from work a couple of weeks ago, I realized my husband’s birthday was in a few days.

What do you get a guy that has everything? I stopped by our neighborhood Ace Hardware store, a place my husband goes on the weekends just for fun! My hopes were not high, I had absolutely no idea what my husband had or what he could possibly need. A nice elderly sales associate greeted me and asked if I needed help. I explained my situation and within 5 minutes, he pulled up my husband’s project list and identified tools on his wish list and began showing me options. Within 15 minutes, I had purchased a couple of new tools I knew my husband would need for those “future” projects he had identified. I headed home feeling like I had won the lottery. Who knew shopping could be so simple and so rewarding? I know where to go for our anniversary, also coming up!

In an era of customer experience, this personal attention increases lifetime customer value in two ways.

First, the experience itself draws shoppers back to the store, increasing repeat purchases. Second, sales associates develop an intimate knowledge of their best shoppers’ preferences, enabling them to make more relevant recommendations. Basket sizes grow in pace with relevance, increasing the value of each visit.

Clienteling is the set of business processes retailers use to increase customer lifetime value through the delivery of a personalized shopping experience.

Fortunately, the tools needed to create a personalized in-store experience now exist, and they are increasingly affordable. Technology is replacing note pads and address books as a means of storing key client information. Today’s clienteling software can deliver rich data to an associate’s fingertips, allowing him or her to provide a personalized experience that will improve customer satisfaction and increase revenue.

Implementing an effective clienteling program isn’t easy, but it is well worth the effort.

A well-designed and implemented program will increase loyalty and revenue from the brand’s most important customers. It will also create brand advocates that provide the social media-driven word-of-mouth buzz that everyone seeks.

Want to learn more about clienteling and customer loyalty best practices? Register for our webinar on May 24, 2017, titled: Clienteling- How Brick and Mortar Retailers Win in a Digital World

Register HERE