Color Ad’s Rose Oldenkamp, longtime HFA supporter, passes away

Rose Oldenkamp, one of the leaders in the retail advertising and printing industry and a longtime supporter of the Home Furnishings Association, died May 7.

She lived in Hermosa Beach, Calif., and passed away peacefully, her family said.

Oldenkamp and her company, Los-Angeles-based Color Ad, were fixtures at the HFA’s Retailer Resource Center – especially in Las Vegas.

Oldenkamp was Color Ad’s founder and vice president of sales. In her 25-plus years in the business, she was known as the premier printer and advertising agency for a wide range of business dealers and worked with national programs and some of the top brands and buying groups in the industry. But no client was too small for Oldenkamp to take on. She is best remembered for her dedication and the personalized attention she provided small business owners and their stores.

She was equally known for her vibrant attire and high energy at trade shows nationwide.

Oldenkamp was born in Union Grove, Ala. She moved from Florida to Los Angeles in the early 1980s and became one of the top sales representatives for the Los Angeles Times. In 1991, she and her husband, Daryl, decided to use their advertising and printing knowledge to start their own marketing and ad agency Color Ad.

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