Today’s customers are smart and looking for more than good furniture at great prices. What if we told you there is a way to tap into a growing market to build loyalty and increase sales? Customers respond to personalized experiences, and you can create one by leveraging a consumer trend like the need for better rest and offering best-in-class, scientifically proven sleep products.
Why Sleep Is Trending
Getting a good night’s rest is critical to feeling physically and mentally. Despite the vast data on the importance of sleep, 1 in 3 Americans fails to get the recommended 7-9 hours of sleep per night. While many turn to pharmacological and other pricey interventions to help improve sleep, technology that enhances the body’s natural processes that help drift off to sleep is emerging. According to the scientists and sleep experts at Therabody, these are just a few of the health benefits of a good night’s sleep:
-
Physical health
-
-
- Immune function: Sleep supports immune defenses to help stave off those sick days. [1]
- Chronic disease risk: Getting enough sleep can also help prevent chronic diseases like heart disease, diabetes, and depression and can even lead to a longer life expectancy. [2, 3]
- Performance + recovery: Sleep is also important for athletic performance and recovery, allowing muscles to repair and grow. [4]
-
-
Mental health
While today’s customers know that one night of sleep will likely not throw things off, they also know that poor sleep over time can mean trouble. Consistent quality rest has become a priority—they can use your help with it.
An Easy Upgrade: Therabody Sleep Products
Science-backed sleep products from Therabody can be a great way to level up the in-store customer experience while leveraging an emerging market trend. Therabody products such as Theragun, SleepMask, and SmartGoggles are scientifically proven to help people fall asleep faster and enjoy better quality sleep.
SleepMask is an ultra-comfortable 100% blackout eye mask with relaxing vibration. It was scientifically validated by SleepScore Labs, which proved that the device will help the user fall asleep faster and get better-quality sleep.
SmartGoggles are scientifically proven to soothe stress and improve relaxation and sleep quality. In an independent study by SleepScore Labs, participants reported remarkable benefits when using SmartGoggles before bed, including reduced stress, increased sleep quality, and feeling more rested.
Theragun Mini improves sleep by providing scientifically proven on-the-go relief from aches, pains, stress, and tension in a compact, ultra-portable design. Whether at home or while traveling, customers can ease stress and improve relaxation, leading to better sleep.
Don’t Sleep on Better Business
Whether seeking to improve the customer experience, differentiate your store, tap into a new market, or increase the average transaction value, offering sleep solutions such as Therabody products can be a win-win-win for everybody.
To learn more about how Therabody products can help you, visit their science blog.
We look forward to seeing you at the 2025 HFA Las Vegas Market in the HFA Retailer Resource Center, B1050
FREE SHIPPING FOR HFA members at 2025 Las Vegas Market!!
Contact jessica.swift@therabodycorp.com for program details
