Market Seminars On Demand
During each High Point and Las Vegas Furniture Market the Home Furnishings Association’s Resource Center offers free seminars where market-goers can learn from the brightest minds in retail. Now, these sessions have been recorded and are made available to members only in case you weren’t able to catch all of our seminars during your market visit.
We hope you find them informative and helpful for your business!
High Point Market - Spring 2024
Spring HPM 2024
Gain insights into cutting-edge cooling technologies that redefine comfort in bedding fabrics. Join our expert-led discussion to uncover the science behind breakthrough fabrics that keep you cool. As industry leaders, we debunk prevalent myths surrounding fabrics that claim to be cool but don’t deliver. Get the latest advancements, debunk misconceptions, and make informed buying decisions. This enlightening session sets a new standard for cool, comfortable, and credible fabric solutions.
Presented by Harrie Schoots, SOMÉ
Explore how retail stores can survive and thrive amidst the challenges and disruptions in today’s dynamic marketplace. Gain valuable insights from industry leaders and discover innovative strategies for adapting to change. From embracing sales training and leadership development to elevating customer experiences, we’ll decode the keys to success. Take advantage of this opportunity to equip yourself with actionable takeaways and learn from experts who’ve mastered the art of resilience in the retail world.
Presented by Stacy Hafliger, ProtectAll OWL University
Discover the crucial importance of marketing and advertising in tough times and uncover savvy strategies for fiscal responsibility and measuring the impact of your spending. Our comprehensive guide will reveal the secrets of successful major advertisers during economic downturns, political seasons, and soft economies. Additionally, we’ll offer expert insights on when and where to allocate your budget wisely, taking advantage of trends, seasonal influences, and standout events.
Presented by Chris Hunt, Knorr Marketing
Discover the latest insights into national population trends and master negotiating leases and sales for commercial property in this highly informative session. Gain valuable knowledge on leveraging the current financial climate to your advantage, and learn how it can create real estate opportunities for buyers, sellers, lessors, and lessees.
Presented by Julius M. Feinblum, Julius Feinblum Real Estate, Inc.
Whether you are a small family-run business or a well-established furniture store, it is vital to have visibility into your entire operations. This session will discuss how to streamline planning and enhance inventory control, order processing, fulfillment, and financials. Whether you are primarily a retailer, manufacturer, distributor, or a combination of these, gain insights into leveraging the right technology to navigate all areas of your business.
Presented by Peter Bouyonan, Oracle NetSuite
Learn how to craft a compelling and authentic business presence on Facebook and Instagram that resonates with your customers and gain insights into the optimization techniques that can enhance the discoverability of your profiles on different platforms. Plus, delve into the analytics tools provided by popular social media platforms. Learn how to increase your reach and get your social media posts shown on other popular websites and apps, growing your audience and saving time.
Presented by Fredy Wright, Conquest Digital
As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven. In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.
Presented by Rob Ball, HFA Sales Academy
Discover the power of artificial intelligence (AI) and its game-changing potential in today’s world. AI is revolutionizing how we work and opening up incredible possibilities in our marketing efforts. To stay ahead of the competition, you should embrace AI tools and incorporate them into your processes. Delve into the workings of AI, explore how retailers can leverage it to maximize efficiency, and uncover our top AI tool recommendations.
Presented by Isaac Hernandez, Podium
Having trouble deciding what to do with your market purchases? Simply relying on your current floor plan and past sales to replace products may not yield the best results. We’ll guide you through essential walkthroughs and research to help you determine the right merchandising mix, store layout, and branding to boost your GMROI. Discover the steps you need to take to ensure your new product buys succeed and maximize your store’s potential.
Presented by Lori Friedlander, Furnia Home
Embark on an interactive learning journey where, through audience participation and brainstorming, you’ll learn how to design marketing campaigns that are both personalized to your business and distinctly different from anybody else!
Presented by Darrell Dahlberg, Orbit Interactive
Mr. Epperson, a renowned industry veteran, is set to impart his knowledge of the State of the Furniture Industry, including current market dynamics and strategies for staying ahead of the competition. During this highly informative seminar, he will offer insightful perspectives on recent advancements and capture industry trends. You will gain invaluable insights into the current landscape and its projected development over the coming years.
Presented by Jerry Epperson, Epperson Mann & Armistead
Are you looking to increase your customer engagement and sales while reducing your workload? Discover innovations in customer journey management that increase leads, close rates, and average sales, and provide a better customer experience. Learn how businesses engage customers and sell more.
Presented by David McMahon, PerformNOW, Inc.
Home furnishing retailers face declining foot traffic in an era dominated by e-commerce and evolving consumer habits. This seminar will explore innovative strategies and tactics to breathe new life into brick-and-mortar stores. Delve into the dynamic landscape of retail and discover practical solutions to compensate for the dip in foot traffic.
Presented by Brian Dodge, Tools2Win
Are you seeking ways to boost your cash reserves? Search no further! Discover the three foolproof adjustments you can make to your business to free up substantial funds and enhance your cash flow. Join us in this enlightening seminar and see the positive impact on your financial health.
Presented by Dan Jablons, The Retail Smart Guys
Unlock the hidden secrets to turbocharge your marketing on Google Search, social media platforms, and the web! Join Eric Grindley, CEO and Founder of Esquire Advertising, as he shares insider marketing tips and tricks that any retailer can easily implement.
Presented by Eric Grindley, Esquire Advertising
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
Presented by Richard Harris, Orbit Interactive
Find the perfect advertising mix for your store: TV, radio, digital, social, and paid media. In this comprehensive session, unlock the potential of each media platform in driving business to your store. Moreover, you will gain valuable insights into testing and evaluating the effectiveness of your advertising mix and easily adapting your strategy for optimal results.
Presented by Richard Harris, Orbit Interactive
Uncover the secrets of driving foot traffic while thriving in e-commerce! Why can’t retailers have both foot traffic and online sales? Learn from four successful brick-and-click retailers as they share tips on boosting in-store visits AND online transactions. Get practical strategies to grow your offline and online business, proving that you don’t have to choose one over the other.
Presented by Kasper Fopp, Wondersign & John Anderson, GigaCloud Technology
Discover the latest tactics cybercriminals use to target both the largest retailers and small businesses. Join us for an informative session on the common scams and entry points hackers utilize. Gain practical tips to enhance your business’s cyber security and make an immediate impact.
Presented by Sage Maxwell, Pistachio
Las Vegas Market - Winter 2024
Winter LVM 2024
Discover all the essential steps retailers must take to establish a lucrative direct-to-consumer (D2C) sales channel. Boost your sales and expand your customer base with an effective D2C strategy. Get concrete answers to all your burning questions on how to set up this game-changing program from scratch.
Presented by Scott Chorna & Kasper Fopp, GigaCloud Technology
As a retail leader, it is important to have a sales team that is knowledgeable, motivated, and driven. In this interactive session, you will learn methods and strategies for motivating sales reps to exceed expectations while providing them with feedback and tips for continued growth. With these tactics in practice, you’ll have a well-motivated team driving customers toward higher conversation rates.
Presented by Rob Ball, HFA Sales Academy
What was the process behind conceiving that campaign idea? Join us for an interactive session where we unlock your creative potential to craft personalized, innovative, and impactful marketing campaigns. Embrace the opportunity to brainstorm unique ideas that set you apart from the crowd as we explore strategies to break free from the ordinary.
Presented by Darrell Dahlberg, Orbit Interactive
Unlock the hidden secrets to turbocharge your marketing on Google Search, social media platforms, and the web! Join Eric Grindley, CEO and Founder of Esquire Advertising, as he shares insider marketing tips and tricks that any retailer can easily implement. Don’t miss out on this game-changing opportunity for success.
Presented by Eric Grindley, Esquire Advertising
Discover how AI can revolutionize your advertising strategies, reduce costs, and drive fresh traffic to your furniture store. Join us for an insightful seminar where we’ll delve into practical applications, success stories, and the latest AI tools to supercharge your marketing efforts. Don’t miss this opportunity to stay ahead in the competitive world of furniture retail!
Presented by Richard Harris, Orbit Interactive
Buying for retail takes work. There is a lot to analyze, a lot to watch, and a lot to do! In this informative seminar, Dan Jablons of Retail Smart Guys will reveal what the best buyers in the industry do to improve sales, create more cash, grab market share, and increase profitability.
Presented by Dan Jablons, The Retail Smart Guys
This session will provide free, low-cost, and fast ROI improvement opportunities for your Furniture Retail Warehouse Operations. Many Furniture Retailers still need to grapple with pandemic supply chain issues, including long lead times, lack of warehouse storage space, labor recruitment and retention, and saleable mix. You will learn improvement strategies for your warehouse operations. Many of these strategies can be achieved with zero or low cost, while others have a remarkable ROI.
Presented by Billy Lindler, USSI
Join David McMahon as he reveals the essential performance metrics that drive success in the furniture retail industry. Discover how to leverage these metrics to optimize your team and systems. From sales and marketing to inventory and profitability, gain valuable insights into proven practices and processes that will transform your furniture retail operations.
Presented by David McMahon, PerformNOW, Inc.
Successful teams create profitable and long-lasting customers. Unfortunately, achieving this success is easier said than done: from hiring and training to inspiring and developing your team, multiple components need to come together in order for your business to be successful. Lorri will share tips and strategies that can help create an environment where everyone feels supported, appreciated, and motivated, perfectly balancing customer service with profits.
Presented by Lorri Kelley, Lorri Kelley Advisors
If your mission statement includes the words “Customer Experience,” how can you be certain that you are truly delivering on that promise? Discover the strategies employed by top retailers, both big and small, to provide an exceptional customer experience, and learn how to effectively measure its success.
Presented by Jonathan Schulman, CeXperentia
Discover the key to increased profitability for furniture retailers. The number of outside finance companies that want to finance your customer’s purchases has jumped dramatically over the past few years because it’s profitable! An In-house financing program can be a new profit center for retailers. Learn how to successfully initiate an in-house financing program and differentiate your store, create customer loyalty, and provide you with great marketing data.
Presented by Ronny Bensimon, Infinity Advantage
If we know WHO we are targeting, it makes the WHERE we are targeting that much easier. In this presentation, let’s break down the data from foot traffic, visitor journey, Up/Down Zip Codes, Past Customers, Neighborhoods, and customer databases. Build a media plan based on what you know and not what you guess.
Presented by Darrell Dahlberg, Orbit Interactive
Join Julius Feinblum of Julius M. Feinblum Real Estate, Inc. for a vital session on making strategic choices for your retail presence. Explore current growth trends and demographic highlights to inform your decisions on relocating, expanding, or closing your store. Gain valuable insights to navigate the retail landscape effectively. Don’t miss this opportunity to make informed choices for your business’s future.
Presented by Julius Feinblum, Julius M. Feinblum Real Estate, Inc.
Explore how retail stores can not only survive but thrive amidst the challenges and disruptions in today’s dynamic marketplace. Gain valuable insights from industry leaders and discover innovative strategies for adapting to change. From embracing sales training and leadership development to elevating customer experiences, we’ll decode the keys to success. Don’t miss this opportunity to equip yourself with actionable takeaways and learn from experts who’ve mastered the art of resilience in the retail world.
Presented by Vincent Mendez and Stacy Hafliger, PROTECTALL OWL University
High Point Market - Fall 2023
High Point Market - Fall 2023
Discover the power of integrating Service and Technology to surpass after the sale customer service expectations. Explore the benefits of utilizing innovative tools like virtual technicians, field service management, and automated communication to enhance the customer experience, strengthen your brand, and optimize operational cost efficiency.
Presented by Dominik Lysaght, Service Technologies
Unknown losses across an entire supply chain can eat away at your bottom line. A cornerstone of the best practices for internal loss prevention has always been technology and the systems it supports. Today, we’ll discuss modern strategies, emerging technologies, and a scalable solution to shrinkage. We will highlight real-world examples from our Operational Audits conducted at major retailers all over the US. Learn how to reduce errors from the receiving department to the showroom floor!
Presented by Greg Strosnider, STORIS
Discover the power of product imagery in online shopping. 88% of consumers agree that eye-catching visuals are a key factor when making purchasing decisions. Join us for an insightful session where we will analyze the changing expectations of consumers and delve into the data comparing trends from year to year. Learn how retailers can effectively adapt to the rising demands and leverage stronger product visuals to drive better business outcomes.
Presented by Dennis Gatts, Nfinite
Discover the game-changing potential of 3D and Augmented Reality for transforming the online buying experience. Gain valuable insights into the industry’s driving forces and learn how to harness technology to captivate your customers and increase sales online.
Presented by Prerna Malhotra, Avataar
Discover the top real estate trends shaping the furniture industry. Explore the effects of changing consumer needs, dwindling property availability, increasing rents, and fluctuating interest rates. Join this session to gain valuable insights on five key trends and learn how to adapt your business accordingly.
Presented by Ben Haverty, Colliers
Discover the power of AI in revolutionizing your digital marketing strategies. Join us to explore the effective implementation of AI tools, such as ChatGPT, for optimal SEO, paid media, website design, and more. Be at the forefront of innovation and take your marketing initiatives to the next level.
Presented by Candice Lyna, Go Fish Digital
Tired of struggling to increase your sales? Imagine boosting your sales by 30% with just three simple steps. Learn how to optimize your conversion percentage, average sale, and increase traffic to your store. These three methods are proven to help you grow your business month after month. Don’t fall behind the competition, top-performing stores have already adopted this approach and are seeing huge profits.
Presented by Rob Ball, HFA Sales Academy
Take action now to battle diminishing traffic! Join us for a conversation and hands-on training session where we’ll discover two powerful techniques for reaching out to potential customers and following up with them effectively. Learn how to increase your close ratio and average sale with provided templates. Don’t wait for opportunities to come to you – go out and get them!
Presented by Jody Seivert, One by One Companies
Is “above market average” or “increased traffic” enough to justify your ad spend? With digital advertising accounting for 35% to 65% of total ad spend, it’s crucial to know if you’re getting results. Learn about the tools and measurements of the top 20 digital ads to ensure your efforts are truly effective.
Presented by Richard Harris, Orbit Interactive
Discover the key to unlocking your future business success: analyzing the opinions of your past customers. Studies have shown that a satisfied customer is more likely to visit your business frequently, spend more money, and even refer their friends. Find out how to implement a well-defined Customer Experience model that will ensure exceptional customer satisfaction and care at every level.
Presented by Jonathan Schulman, CeXperentia
Mr. Epperson, a renowned industry veteran, is set to impart his wealth of knowledge regarding the State of the Furniture Industry including current market dynamics and strategies for staying ahead of the competition. During this highly informative seminar he will be offering insightful perspectives on recent advancements and capturing industry trends. You will gain invaluable insights into both the current landscape and its projected development over the coming years.
Presented by Jerry Epperson, Epperson Mann & Armistead
We’ve just had 2 amazing years of retail sales, and now things are cooling off, but that does not mean that you can’t enjoy great cash flow. In this session, you will learn the tools needed to make sure your store continues to generate more than enough cash to run your furniture business and help you achieve your goals.
Presented by Dan Jablons, Retail Smart Guys
Join our seminar on driving traffic to your store with digital advertising through the power of forecasting and collected data. Learn how to harness the potential of data to optimize your marketing strategies and maximize your store’s visibility. Discover the secrets to leveraging forecasting techniques with your digital advertising to target the right audience at the right time, effectively driving traffic and boosting sales. Gain insights into advanced digital advertising tools and tactics, and first-party, data-driven approaches. Don’t miss this opportunity to unlock the potential of digital advertising and propel your store toward success!
Presented by Fredy Wright, Conquest Digital
Whether you’re launching a startup or running a well-established furniture store, tracking the right KPIs is vital for understanding organizational performance. Data-driven insights show whether you’re delighting customers, maintaining proper inventory and supply chain, how you’re doing on margins and so much more. In this session, we will explore the KPIs that new businesses should focus on to understand growth potential and spot impediments. For established businesses, we’ll focus on KPIs that measure efficiency, product quality, and customer satisfaction. Don’t miss this opportunity to gain valuable insights and practical strategies that can help both new and established furniture businesses thrive in today’s dynamic landscape.
Presented by Peter Bouyounon, Oracle NetSuite
Uncover the hottest real estate markets with the largest growth areas in the U.S. Learn how to effectively analyze your real estate strategy to make the optimal decision of leasing or purchasing a new store expansion. Join this session to make informed decisions for long-term success.
Presented by Julius M Feinblum, Julius Feinblum Real Estate, Inc.
With declines in search interest, foot traffic, and economic challenges, it is crucial to understand where our customers have gone and how to recapture their attention. Explore the shifting consumer behavior in the “New Norm” and discover strategies to not only maintain but also win market share.
Presented by Chris Hunt, Knorr Marketing
Join our seminar on navigating recessions strategically in the furniture retail industry. Discover how investing wisely and embracing technology can boost productivity, mitigate the recession’s impact and position your business for a successful recovery. Don’t retreat during challenging times – instead, transform adversity into innovation and growth. Embrace the opportunity to transform adversity into a catalyst for innovation and growth in your retail journey.
Presented by Ryan Blumenthal, Clientbook
What was the process behind conceiving that campaign idea? Join us for an interactive session where we unlock your creative potential to craft personalized, innovative, and impactful marketing campaigns. Embrace the opportunity to brainstorm unique ideas that set you apart from the crowd, as we explore strategies to break free from the ordinary.
Presented by Darrell Dahlberg, Orbit Interactive
Grow your company while reducing corporate tax, increasing customer satisfaction, and fostering store loyalty. Discover the benefits of reinsurance programs and uncover the benefits and growth opportunities they can bring to your furniture store.
Presented by Daniel DeBonville, Risk Assurance
Our panel of financing experts presented an informative discussion on the benefits of offering multiple financing options for furniture customers. This deep dive covered the advantages of providing customers with diverse financing choices spanning the consumer credit quality continuum. Discussion topics varied from empowering consumer decision-making, expanding marketing reach, boosting sales and conversion rates, mitigating financial barriers, and navigating regulations and compliance.
Presented by Kafene, Snap Finance, Fortiva, and American First Financial