Furniture orders surge in September, Smith Leonard says

Share on facebook
Share on twitter
Share on linkedin
Share on email
Photo shows a furniture showroom

Orders for residential furniture in September surged 7 percent over September 2018, making it the strongest month of 2019, according to Smith Leonard’s latest survey of manufacturers and distributors.

“And remember that September 2018 orders were 9 percent higher than September 2017,” the High Point, N.C., accounting and consulting firm noted in its executive summary.

“The September results were better than we expected overall, but certainly not for all,” Assurance Partner Kenneth D. Smith wrote in additional comments, noting that 64 percent of survey participants reported a boost in orders.

Retail is performing well

“Even with the September increase, the year-to-date decrease of 1 percent in new orders seems to reflect the kind of year it has been. We continue to think that the overall economy is good and all the economic factors that support the industry are in good shape. In fact, retail overall has performed at a better pace.”

Smith added that politics and consumer anxiety generated by the news may be holding back sales.

“We almost always go back to the fact that most furniture purchases are deferrable,” he wrote. “Most of our furniture at home does not have to be replaced immediately, so usually housing moves are the reason to buy on a more immediate needs basis. So, with overall housing results decent but not great, that leaves consumers more in the need for replacement items, which can be deferred.

[Furniture retailers expect increased sales in 2020]

Give retailers new ideas and products

“Why, then, are they deferred? Just listen to the news and hear how bad things supposedly are. We know the stock market and overall economy are in pretty good shape, but if those positives are even mentioned, they are followed by ‘it won’t last’ and ‘bad things are coming.’ Those, along with all the presidential race information, just make people a bit nervous.

“That said, even if 2019 continues at the 2018 pace, we have had several years in a row of decent growth, so all is not bad. It is just not as good as we all want it to be. So, really, it is a time to look for new ideas and products to help you with market share. Those ideas then convert to retailers and designers being able to show consumers more things they ‘have to have’ or ‘want to have’ enough to make them want to buy.”


Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Fidelitone Logo

Established in 1929, FIDELITONE is a supply chain services provider. One of FIDELITONE’s core service

Service Technologies_HFA Solution Partner

Service Technologies’ Service Hub software platform puts warranty claims management, delivery management, vendor chargebacks, parts

HFA Buying Source

Home Furnishings Association members qualify for our free buying group that offers rebates, discounts off

HFA turns deliveries into dollars automatically by converting your fulfillment into an automated marketing machine.


For 30 years, STORIS has been the leading provider of technology to the home furnishings

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!