Game on! HFA members make a friendly wager on Super Bowl LIV

Superbowl Bet

Super Bowl LIV is bringing out the competitive – and generous – sides to a pair of Home Furnishings Association members.

Shortly after the Kansas City Chiefs and San Francisco 49ers advanced to the title game, Crowley Furniture, with three stores in the Kansas City area, and Hoot Judkins Furniture in Redwood City, Calif., in the San Francisco Bay area, agreed to a wager: The HFA member whose team wins the Super Bowl on Feb. 2 will receive a $1,000 donation to the winning store’s charity of choice, courtesy of the “losing” furniture store.

Friendly wager

The Chiefs are making their first appearance in the Super Bowl in 50 years. Katie Crowley, director of marketing and merchandising at Crowley Furniture, said the wager has only added to that anticipation and excitement. “We love this friendly competition with Hoot Judkins Furniture,” said Crowley. “This is a very exciting time for Kansas City, and we love being able to cheer on our Chiefs while also giving to a well-deserving local nonprofit.”

 

 

Vicki Marchant, who, along with her brother, Bobby Watson, runs Hoot Judkins, remembers attending 49er games growing up. Her parents had season tickets until the team left Candlestick Park in San Francisco in 2014 for Levi’s Stadium in Santa Clara – just a 20-minute drive from Hoot Judkins.

She said the big game has consumed talk at the store ever since the 49ers beat the Green Bay Packers in Sunday’s NFC title game. “We’re not getting any work done,” joked Marchant. “All we’re doing is talking about the game.”

Both Crowley and Hoot Judkins have played up the wager on social media. Hoot Judkins is pushing out the wager on Instagram, Facebook and Twitter. Crowley publicized the bet on Facebook.

“It’s all for a good cause so there’s not really going to be a loser in this,” said Marchant. She paused. But we really don’t want to lose this bet.”

Charities are the real winners

Hoot Judkins is playing for the Redwood City-Police Activities League, which helps underrepresented and underserved communities throughout Redwood City. Crowley Furniture is playing for Charlie’s House, a safety-demonstration house that, when it opens later this year, will help educate families on making their homes safer, including preventing furniture tip-overs.

The month-long playoff run by the Chiefs and 49ers has not affected weekend sales at Crowley and Hoot Judkins. In fact, Marchant said Hoot Judkins sales on game day for the 49ers the past two weekends has been higher than the same time last year. “People are just planning their shopping around the game,” she said. “Of course we have a TV on in the store, so that helps, too.”

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

Conquest Digital Solutions

“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Esquire Advertising Website Logo

Founded in 2012, Esquire Advertising is a leading AdTech company with an in-house full-service marketing

Conquest Digital Solutions

“We increased our volume by 15% with their digital program.” Conquest Digital Solutions is a

STORIS Logo

For 30 years, STORIS has been the leading provider of technology to the home furnishings

Esquire Advertising Website Logo

Founded in 2012, Esquire Advertising is a leading AdTech company with an in-house full-service marketing

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

HFA Sales Academy_Logo

Empower and motivate your sales team, develop skills, and change behaviors! HFA Sales Academy offers

Clientbook_HFA Solution Partner

Acquiring new customers is the lifeblood of your furniture business. However, far too often customers

HFA Sales Academy_Logo

Empower and motivate your sales team, develop skills, and change behaviors! HFA Sales Academy offers

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!