Gold-plated massage chair stars in Cozzia showroom

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24-karat, gold-plated QiSE from Cozzia

There are massage chairs, and then there’s the 24-karat, gold-plated QiSE.

“It’s eye-catching, and that’s why we brought it in,” Mark Holmes, CEO of Cozzia, USA said Saturday in the company’s Las Vegas Market showroom.

Cozzia manufactures the QiSE, a “smart” massage chair utilizing cutting-edge technology that individualizes the deep-rub experience for each user. Then it dressed up – dressed up and gilded – its best-selling chair for the Chinese market in time for Chinese New Year.

For fun, the California-based company made one for the Las Vegas Market, where it’s attracting plenty of attention in a featured window spot of showroom B1062. It happens to be across the hall from the Home Furnishings Association space, B1050.

“We just thought it would be a great showroom piece, and it shows that, as a manufacturer, what our capabilities are to customize,” Holmes said.

The chair features designs of a dragon and a phoenix, as well as inscriptions in Chinese characters. And it positively shines.

The golden perch is purely for show at market, but other chairs in the space are available for testing. Visitors can remove their shoes, settle in and enjoy a vigorous rub for several minutes, unless they don’t want to get out.

We at the HFA know. The glow still hasn’t worn off.

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