HFA member Bob Mills partners with Diamond Mattress

Diamond's Todd Freer conducts training at HFA member Bob Mills' corporate store in Oklahoma City.

HFA member Bob Mills is partnering with Omnichannel sleep products manufacturer Diamond Mattress at the retailer’s nine stores.

The Bob Mills Sleep Spa Signature Series mattresses from Diamond include three models with three choices of firmness. The program gives each retail location in-store training by Diamond trainers and a fully equipped Experience Center for a visual and tactile demonstration to educate and engage customers. Diamond Mattress is also providing marketing support with imagery for online and print promotion and additional marketing materials.

Betting on temperature control

Bob Mills, president of the Oklahoma-based retail chain, believes today’s temperature-control technology is making foam mattresses obsolete with customers. “The exclusive graphene technology shows Diamond is the only manufacturer addressing temperature control to enhance blood circulation that induces quality sleep and making it easily demonstrable to the customer with the graphene demonstration (in the Experience Center),” says Mills. “This compels a customer to gravitate to new technology while dismissing the old NASA foam stories.”

Bob Mills Sleep Spas are located in Texas and Oklahoma. The three mattress models on display at Bob Mills Sleep Spa Signature Series include five comfort options: Relax Medium, Refresh Medium, Refresh Firm, Refresh Plush and Retreat Plush.

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Mills says he’s excited about the partnership with the American-made manufacturer. “If you are ready for increased bedding sales, higher average ticket and double-digit margin, while eliminating tariffs, then add Diamond mattresses to your bedding department.”

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