Celebrating Excellence: HFA’s 2025 Retailer of the Year Award Winners

Employees reaching for the HFA Retailer of the Year Award

The Home Furnishings Association (HFA) is thrilled to continue celebrating the exceptional achievements of the 2025 Retailer of the Year Award winners. These industry leaders have not only set the bar for excellence in Customer Experience, Company Culture, Social Responsibility, Innovation, and Industry Contribution but have also inspired us all with their dedication to elevating the home furnishings landscape.

Join us in honoring the retailers and partners whose passion, resilience, and forward-thinking strategies are shaping the future of our industry.

Spotlighting HFA’s 2025 Retailer of the Year Award Winners:

Retailer of the Year (Over 50 Employees): Lacks Furniture

Seth Aaronson, CEO and Lee Aaronson, Chairman of the Board for Lack's Valley Stores.
Lacks Valley Stores, CEO, Seth Aaronson, and Lee Aaronson, Chairman of the Board.


Lacks Furniture continues to shine with its unwavering commitment to exceptional customer experiences and a thriving workplace culture. By combining cutting-edge technology with personalized service, Lacks sets the standard for innovation and excellence in the home furnishings industry. Read more about Lacks Furniture’s journey to Retailer of the Year.

Retailer of the Year (Under 50 Employees): Saundra’s Furniture

Pictured with the retailer of the year sign (left to right) Emily Rose, Gabe Spencer, Charity Troppmann, Saundra Wilma, Michael Carter, Genevieve Wilma Young
Saundra and Genevieve Wilma, owners of Saundra’s Furniture, with their team.

Saundra’s Furniture and Design is a family-owned gem that exemplifies community connection, craftsmanship, and personalized service. Their dedication to quality and growth while remaining true to their roots has earned them a loyal following and this prestigious recognition. Discover how Saundra’s Furniture continues to thrive in a competitive market.

HFA Partner of the Year: Synchrony

Synchrony sales team with the HFA 2025 Partner of the Year Award
HFA’s Synchrony team with the HFA 2025 Partner of the Year Award


Synchrony’s transformative consumer finance solutions have made them an indispensable partner to home furnishings retailers. Their commitment to enhancing customer satisfaction and streamlining purchasing processes has positioned them as a leader in the marketplace. Learn how Synchrony is redefining partnerships in home furnishings.

HFA Manufacturer of the Year: Surya Inc.

Satya Tiwari wins the 2025 HFA Manufacturer of the Year Award
Satya Tiwari, President, Surya Inc.


Surya Inc.’s dedication to innovation and sustainable design continues to redefine industry standards. Their ability to anticipate trends while delivering exceptional product quality has solidified their position as a home furnishings manufacturer. See how Surya Inc. is setting new standards for innovation and sustainability.

HFA Trailblazer: Todd Wanek, Ashley Global Retail

Todd Wanek in the Ashley Furniture Showroom at the High Point Market
Todd Wanek, President & CEO, Ashley Furniture Industries


Todd Wanek’s visionary leadership at Ashley Furniture Industries is reshaping the future of home furnishings. With a focus on sustainability and adaptability, Todd’s strategic initiatives drive innovation and impact across the industry. Explore Todd Wanek’s impact on the industry and his vision for the future.

HFA Emerging Star: Elizabeth Ann Howell, Miskelly Furniture

Shannon Williams presents Elizabeth Ann Howell the HFA Emerging Star Award
Elizabeth Ann Howell receives the HFA 2025 Emerging Star Award from Shannon Williams, HFA CEO.


Elizabeth Ann Howell is a rising force at Miskelly Furniture and the industry, blending traditional values with modern strategies. Her dedication to leadership and team development exemplifies what it means to be a next-generation trailblazer. Get to know Elizabeth Ann Howell and her path to becoming an industry leader.

Stay tuned as we continue to celebrate each of these remarkable winners. Click the links throughout this post to explore the stories behind their successes and view photos from the awards presentations. Let’s keep the celebration going as we honor those leading in excellence and innovation in home furnishings.

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