HFA’s Boyst and Solution Partners honored for service to industry

Jordan Boyst image
Jordan Boyst, HFA Director of Partnerships

As director of partnerships for the Home Furnishings Association, Jordan Boyst connects furniture retailers to service providers with a track record for success. So, recognition for Boyst as a dynamic young leader in the industry is a testament to the work he does to help HFA members.

Boyst, 36, recently was named one of the Forty Under 40 for 2020 by Home Furnishings Business magazine. “Jordan is a powerhouse who stepped into a leadership role at the HFA and created a pathway for more robust partner relationships,” HFB wrote.

That’s a plus for the 1,400 furniture retail members of the HFA, which is marking its 100th anniversary this year. Another plus is that two of his fellow Forty Under 40s award winners are up-and-coming executives with the companies that HFA enlists as Solution Partners. They are:

“Expanding final mile solutions to provide more value to customers in the furniture industry is Jenni’s main focus at J.B. Hunt,” HFB wrote about Kimpel, 37. “She brings a burst of energy as she leads her team to building new solutions for delivery in a changing world.”

Jascewsky, 28, “regularly delves into the betterment of retailers,” HFB wrote. “She uses her creativity to think beyond retail technology to get to the heart of what will help consumers delight in their experiences with the home furnishings industry.”

HFA Solution Partners are selected for their ability to add value and increase business for their clients. They offer exclusive member-only benefits to furniture retailers in the Association. Boyst is driven to give all HFA members a wide selection of Solution Partners to help them overcome problems and improve the performance of their businesses. With young leaders like Kempel and Jascewsky, those firms are well-positioned to offer innovative and effective solutions in an ever-changing retail environment.

“I’m humbled and honored to be included among such a talented group of young professionals,” Boyst said. “I am also excited that Solution Partner colleagues were recognized for the outstanding work they do to help members of the Home Furnishings Association. It’s a pleasure to be able to work with such a wide variety of companies that share in my desire to see this industry thrive. All of our Solution Partners contribute immensely to the success of our members.”

HFA members were also represented on the Forty Under 40 list by these talented young executives:

The Forty Under 40, sponsored by STORIS, “includes stellar individuals whose actions and leadership are driving the industry forward through their commitment to their core values, professional excellence, business growth and the communities in which they serve,” HFB said. Winners will be honored during the High Point Market in October.

Also at the High Point Market, the HFA will open its larger and redesigned Retailer Resource Center – a project Boyst has played a key role in bringing to fruition. It’s one more way he’s serving members of the Association.

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