High Point Market Seminars

Each market the Home Furnishings Association taps into the important topics that busy home furnishings professionals seek out in order to improve their business. Whether you are new to retailing, or a veteran, these impactful educational seminars provide takeaways that you can implement immediately in your showroom, back-end operations, customer service, and marketing. Because Home Furnishings Matter!

. **NOTE: SEMINARS SUBJECT TO CHANGE WITHOUT NOTICE. FINAL SCHEDULE WILL BE POSTED CLOSER TO MARKET.

Saturday

April 6, 2019

9:00am – 10:00am

5 Steps to Selling the Connected Customer
Ken Widger, MicroD

You work hard creating the perfect showroom, now it’s time to focus on your online showroom. This seminar will show you best practices for your website and how to use analytics to create buyer profiles, define your valuable conversions, optimize your design, select website tools and technologies, and create a personal shopping experience.


10:30am – 11:30am

Put the Right Logistics Technology to Work for Your Customers
Brian Robinson, STORIS

Congratulations! You made the sale! Now you’ve got to get that sofa into your customer’s living room quickly, correctly and inexpensively. The right logistics technology will help make that happen. This program provides an overview of the tools you can use to efficiently manage your inventory and delivery processes to maximize your distribution potential across your store and eCommerce channels.


1:00pm – 2:00pm

How to Build Relationships with Customers BEFORE They Visit Your Store
Scott Hill, PERQ

Do you have social media “friends” you’ve never actually met? That speaks to the world of online connections. You can build relationships with customers the same way. In this program, you’ll learn how to connect with shoppers on your website, nurture leads through personalized communications and convert online browsers into in-store buyers. Maybe you can even make in-person friends!


2:30pm – 3:30pm

Creating Intrigue for Today's Experiential Shoppers: Who are they & how do you attract them?
Michelle Adams, PHD, Marketing Brainology

Today’s shoppers are looking for more than just buying furniture. They make furniture shopping an experience (i.e.-family outing, date night, or “me” time). Learn how to identify four key shopper types, and ways to attract each based on our eye-tracking in-store studies. One of the most valuable & loyal shopper types are experiential shoppers. They come to get inspired with ideas to incorporate into their lives. They want their senses to be activated through scent, visuals, & touch. Attracting experiential shoppers are worth the effort, but they expect more. Learn 10 easy tips to reach this group.


4:00pm – 5:00pm

Fast Tracking Millennial Salespeople
Jody Seivert, One x One Companies

Millennials already are the largest segment in the workplace. Within the next two years, 50 percent of the U.S. workforce is expected to be made up of Millennials. In this session, you will discover how to get them up and running quickly in your organization by setting targets, high impact actions, structuring their time for effectiveness, teaching them how to 'run their own business'.

Sunday

April 7, 2019

9:00am – 10:00am

Keeping up with the Industry and Consumer Trends: An Overview
Jerry Epperson, Mann, Armistead & Epperson

Mr. Epperson will address the important trends within our industry, the economic and demographic factors that matter most, and other issues that are important for home furnishings retailers.


10:30am – 11:30am

Yes, You Can Hire Skilled, Positive, Loyal Employees
John Egger, Profitability Consulting Group

You value your customers, so naturally you want the very best employees to interact with them. They aren’t easy to find right now. In this presentation, you’ll hear an innovative approach to the challenges of recruiting, hiring and managing your workforce – including effective ways to improve employee attitudes and loyalty to your company.


1:00pm – 2:00pm

Four Proven Ways to Increase Your Advertising Results!
Doug & Isaac Knorr, Knorr Marketing

Learn about New Strategies that will increase your marketing and advertising results with integrated online (digital), new medias and direct marketing that will increase response from existing customers and reach and engage new quality consumers into your store.


2:30pm – 3:30pm

4 Keys to Shifting your Marketing to Maximize Your Investment
Richard Sexton, MicroD

You invest a lot in marketing and advertising. Make sure it really works. Learn these new strategies using integrated online, new media and direct marketing plans to increase responses from existing customers and engage new buyers.


4:00pm – 5:00pm

Are you Meeting the Demands of the Connected Customer
Samantha Meridieth, R & A Marketing

Consumers expect a lot these days. Are you meeting their demands? If you don’t put customers’ needs first, you’ll quickly see them buy from someone else. Rather than continuing to do it wrong, see how you can do it right. In this seminar, find out how a successful retailer attracts digitally connected shoppers and gets results.

Monday

April 8, 2019

9:00am – 10:00am

It’s About the People, Not the Furniture
Joe Milevsky, JRM Sales & Management, Inc

If you think your business is all about furniture, you may be missing a vital ingredient: people! This workshop covers relationships between you and your employees and between your employees and your customers. Are your employees motivated to sell? Are they motivating your customers to buy? There are companies that have figured this out. In a single hour, you can learn how to be one of them.


10:30am – 11:30pm

Creating a Winning Retail Experience That Turns Customers into Promoters
Byron Zanopoulo and Dean Horowitz, Signet Research

Today, more than ever before, customer experiences will make or break your retail future.
Online reviews, omnichannel shopping options, employee turnover, and competition small and large are all threats to your business. In this session, we will discuss how to listen to customers at different points in the buying experience, what is a Net Promoter Score and how it positively impacts the success of your business and how to ensure your customers are your promoters after the purchase.


1:00pm – 2:00pm

Do you Know Your Consumer’s Buying Habits?
Rose Oldenkamp and Isaac Carrasco, ColorAD

Do you know your consumer buying habits? By the end of this session, you will! You will learn how to use multiple touchpoints (print and digital advertising) to increase brand awareness and sales. How to effectively optimize and measure analytics to increase performance and apply for future campaigns to maximize your ROI. How mobile data can target in-market consumers in order to engage your ideal shopper and why first-party data is important to the retailer.


2:30pm – 3:30pm

Does Your Business Model Still Work? Change It!
Ron Cooper, PMP Sales & Tom Liddell, Planned Furniture Promotions

If you want a future, don’t cling to the past. Here from a pair of experts who have helped many independent furniture stores transform their business model through high-impact sales events. They’ll outline the key strategic, financial and operational issues you need to address to prepare for tomorrow rather than yesterday.


4:00pm – 5:00pm

Digital Transformation for the Furniture Industry Using AI, RPA & AR
Ritwik Bose, Impiger Technologies, Inc.

Digital-manufacturing technologies will transform every link in the manufacturing value chain. The next generation of connectivity among designers, managers, workers, consumers, and physical industrial assets will unlock enormous value and change the manufacturing landscape forever. Yet while manufacturing generates more data than any other sector of the economy, few companies are harnessing the power of Industry 4.0, AI, ML, etc.