Our showroom will be filled with opportunities to learn and grow your business at the High Point Market.
Below you will find the schedule at a glance of educational seminars held in the Home Furnishings Association Resource Center. Plan your trip today!
9:00am – 10:00am
Do you know the lifetime value of your customers?
Ryan Lindsey, senior product manager, STORIS
Retailers have long appreciated the importance of repeat customers to the health of their business. But how is this value measured? Donnie Surdoval will break down the metrics, including Repeat Purchase Rate, Repeat Customer Leverage and Customer Lifetime Value. He will share insights that you can apply to your business as soon as you get home.
10:30am – 11:30am
Sell the room, not just the sofa
Laura Khoury, CEO, Shoptelligence
More than 80 percent of furniture purchases start online — and consumers visit an average of 10 websites before stepping into a store to buy. You’ve gotten the customer to your website. Now what? Laura Khoury will present case studies on how top retailers have leveraged Artificial Intelligence to build engaging experiences across the entire customer journey and how inspiring customers to buy the whole room impacts Customer Lifetime Value.
1:00pm – 2:00pm
Protect your customers’ children from tip-over dangers
Scott Whittier, president, Whittier Wood Products & Greg Crowley, owner, Crowley Furniture & Mattress
Too many children are killed and injured by falling bedroom chests and dressers. Scott Whittier feared “it was just a matter of time before we’re going to kill a child.” Greg Crowley partnered with the parents of a child who was killed to try to prevent more fatal accidents. Whittier and Crowley team up to address a critical safety issue: furniture tip-over. Whittier will explain why he began designing more stable furniture and developed a unique tip-restraint device. Crowley will describe his safety initiatives. Both will tell retailers what they can and should do to protect their customers’ kids.
2:30pm – 3:30pm
It’s about teamwork: How manufacturers work with retailers to help drive sales
Panel moderated by Ellen Geffen of Geffen Marketing featuring Andrea Stephens, Director of Consumer & Customer Engagement, Beverly Kastel, Marketing Director at Ekornes, and Peggy Burns, Queen Bee at Circle Furniture
“Best in Class” manufacturers know that supporting retailers drive sales. Hear from manufacturers and retailers that work together and support each other to sell through to the end consumer. Find out about innovative marketing efforts that manufacturers are offering and retailers are utilizing to help reach consumers. Learn how to expand your in-house marketing to stand out in your market.
4:00pm – 5:00pm
Utilizing the Merchandising Matrix to give your store a lift in sales
Martin Roberts, president, Martin Roberts Design, LLC
Is it time to rethink your showroom? It takes more than just updating displays and traffic flow. Internationally known store designer Martin Roberts will walk you through the Merchandising Matrix that enables you to figure out how much square footage you might devote to each product category and several other key equations to utilize in your purchasing process and merchandising mix.