High Point Seminars

Screen Shot 2017-02-27 at 3.29.53 PM

Our showroom will be filled with opportunities to learn and grow your business at the High Point Market.
Below you will find the schedule at a glance of educational seminars held in the HFA Retailer Resource Center.


HFA Retailer Resource Center | 1st Floor, Plaza Suites | 164 South Main Street, Suite 700 | High Point, NC 27260


Screen Shot 2017-02-27 at 3.32.28 PM
Saturday, April 22, 2017

9:00am – 10:00am

4 pillars for Success in Today’s Retail Economy

Erika Sparrow, Imagine Advertising & Publishing


10:30am – 11:30am

The Digitally Empowered Consumer is Already Here, Are You?

Jesse Akre, Amber Engine


1:00pm – 2:00pm

The Myth of “Be Backs”

Phil Gutsell, GutSell


3:00pm – 4:00pm

To be presented at the High Point Theater and Exhibition Center 

Turn Web Traffic Into Foot Traffic

Google shows you how to win the moments that win customers.

Andrew Leonard, Google


4:00pm – 5:00pm

Get More Juice Out of the Same Lemons, Re-invent Your Showroom

Martin Roberts, Martin Roberts Design


Sunday, April 23, 2017

9:00am – 10:00am

State of the Industry

Jerry Epperson, Mann, Armistead & Epperson, LTD


10:30am – 11:30am

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing

Marisa Peacock, The Strategic Peacock


1:00pm – 2:00pm

The Making of a Salesperson

Joe Milevsky, JRM Sales & Management


2:30pm – 3:30pm

Macro & Micro Retail Trends—Understanding the Trend Curve & the Difference

Jena Hall


4:00pm – 5:00pm

Retail Moneyball: Strategies for Maximizing Revenue

Kevin Cundiff, Fortegra, Inc.


Monday, April 24, 2017

9:00am – 10:00am

Looking Back & Looking Ahead at 2017 Web Trends

Ron Gordon, MicroD


10:30am – 11:30am

Stand Out in the Crowd: How Online Reviews Can Give Your Local SEO a Boost

Nick Miller, Podium


1:00pm – 2:00pm

5 Ways to Drive In-Store Sales From Your Website

Scott Hill, PERQ


2:30pm – 3:30pm

3 Ways Brand Segmentation Will Grow Your Business

Richard Fleck, Paramount Sleep


4:00pm – 5:00pm

The Secrets to Effective Online Video

Isaac Knorr & Kurt Strasser, Knorr Marketing

Tuesday, April 25, 2017

9:00am – 10:00am

Ensuring Customer Satisfaction by Effectively Managing an Omnichannel Supply Chain

Bob Elkins, Schneider Dedicated Services


10:30am – 11:30am

How to Use Facebook Live For Your Business

Denise Keniston, Web4Retail


1:00pm – 2:00pm

Integrate Your In-Store Experience with Your Website to Benefit Your Business

Brian Robinson, STORIS

Screen Shot 2017-02-28 at 1.03.50 PM

Saturday, April 22, 2017

9:00am – 10:00am

4 pillars for Success in Today’s Retail Economy

Erika Sparrow, Imagine Advertising & Publishing

We’ve culled the best practices of more than 5,000 furniture retailers across the country and will share the top 4 best strategies and tactics. These ideas have consistently worked for our retail customers to create lift before, during and after the sale.

(Sales/Marketing)

10:30am – 11:30am

The Digitally Empowered Consumer is Already Here, Are You?

Jesse Akre, Amber Engine

Technology has empowered the digital-centric consumer like never before. As an industry, we have to adapt to this ever-changing landscape to ensure our success. Amber Engine teamed up with the HFA, IHFRA, and Progressive Business Media to survey the industry on digital and technology topics. Come see what we learned and what you can do next.

(Website/Marketing)

1:00pm – 2:00pm

The Myth of “Be Backs”

Phil Gutsell, GutSell

Find out the truth about “Be Backs” and how they affect your business. How many shoppers actually come back? Phil Gutsell a 40-year industry veteran and consultant will examine and refute the myth of “Be Backs”. He’ll show you the behaviors and adjustments your sales team needs to turn those “Be Backs” into buyers today!

(Sales/Sales Training)

3:00pm – 4:00pm

Turn Web Traffic Into Foot Traffic: Google Shows You How To WIn The Moments That Win Customers

Andrew Leonard, Google

Marketing is only getting harder. With smartphones, computers, and soon Virtual Reality, things have gone from confusing to complex. However, Google believes each new device and frontier is another opportunity for you to reach your customers when it matters. Join Andrew Leonard to hear how you can take advantage of the new landscape. Andrew will focus on how to utilize Google products to drive traffic into your brick and mortar store.

4:00pm – 5:00pm

Get More Juice Out of the Same Lemons, Re-invent Your Showroom

Martin Roberts, Martin Roberts Design

Many furniture stores are getting creative with their retail space. Developing distressed real estate into affordable premises, converting backrooms and warehouses into retail, high cubing to maximize ROI and so much more. Martin Roberts will use real-world examples to show how he’s helped retailers rebrand, redesign, and remerchandise to help maximize their return on investment. Find out how you can use these same tactics and get great results.

(Store Design / Merchandising)

 

Back To Top ^


Sunday, April 23, 2017

9:00am – 10:00am

State of the Industry

Jerry Epperson, Mann, Armistead & Epperson, LTD

There is so much going on with the economy, politics, the international situation, new interest in the industry from outside investors, etc. I won’t know where to start!

(State of the Industry)

10:30am – 11:30am

Use Your Words: Leveraging Customer Conversations to Enhance Your Content Marketing

Marisa Peacock, The Strategic Peacock

No one believes your brochures, banner ads or billboards. What people trust are words straight from your customers’ mouths. From keywords, online reviews, and conversations taking place across social media, it’s easier than ever to listen to what your fans, haters, and ambassadors are saying. Learn how to identify your different types of customers online; explore ways you can incorporate user-generated content into marketing campaigns, and understand the realities of making customer reviews an effective part of your brand’s marketing strategy.

(Advertising/Marketing)

1:00pm – 2:00pm

The Making of a Salesperson

Joe Milevsky, JRM Sales & Management

What makes one salesperson succeed when others fail? What’s the magic profile for a strong salesperson in our industry? Where do you find your best candidates? What should you be doing to attract the best candidate? How do you increase the probability that you salespeople succeed? How do you ensure you have the right number of salespeople? You may have a beautiful store, great location, superior merchandising lineup and do a great job in marketing your business, but without the best possible sales team you’ll never achieve your potential.

(Sales/Sales Training)

2:30pm – 3:30pm

Macro & Micro Retail Trends—Understanding the Trend Curve & the Difference

Jena Hall

In this session, you’ll learn how to read the retail-trend tea leaves. It’s best not to be the pioneer of a new trend, nor the last one to jump on the band wagon. Find out where the sweet trend spot is and how to capitalize on it. Come and see what the consumers will be interested in in 2017.

(Trends)

4:00pm – 5:00pm

Retail Moneyball: Strategies for Maximizing Revenue

Kevin Cundiff, Fortegra, Inc.

It’s all about finding a balance between your existing sales opportunities and those that could be measured by metrics. Since numbers tell a story, take a realistic look at analytics so your decisions are based on data not just your gut feeling or conventional wisdom. While there are situations when your greatest opportunities line up with your lowest performers, more often, those larger opportunities exist at the top or middle of the organization where resources are not often allotted. Once you’ve come to terms with the fact that your best changes are with your top performers, you are ready to win big.

(Management/Operations)

 

Back To Top ^


Monday, April 24, 2017

9:00am – 10:00am

Looking Back & Looking Ahead at 2017 Web Trends

Ron Gordon, MicroD

We're at a critical intermission in 2017 and it's time for a big technology inspection in your business. What's happening in the world of the web and what online trends are in the forecast for the rest of this year? Join MicroD's resident internet expert, Ron Gordon, as he reveals a list of the hottest web trends and the impact each movement has on businesses and consumers in a growing industry. From secure sites to mobile-first strategies and all the trends between, Ron will guide you through this internet investigation and emphasize the ways to embrace these changes. It's never too late to get started on building a better business. Bring back a bigger, bolder strategy for reinventing your website as the most powerful sales tool in your business.

(Website/Marketing)

10:30am – 11:30am

Stand Out in the Crowd: How Online Reviews Can Give Your Local SEO a Boost

Nick Miller, Podium

How easy is it for potential customers to find your business when searching online? If you’re not showing up in the top-three listings in Google’s Map Pack, the answer to that question is not very easy. Selling furniture is a competitive business, so if you want to stand out and be there when customers need you most, you need to be optimize for local SEO. Join us for this as Nick Miller walks you through best practices for optimizing your business for local SEO. Key takeaways include: The differences between organic and local search; tips for optimizing your site for local SEO; what role online reviews play in local SEO; and how to take advantage of the rise in mobile searches.

(Website/Marketing)

1:00pm – 2:00pm

5 Ways to Drive in-Store Sales from Your Website

Scott Hill, PERQ

What experience do consumers receive when they visit your website? Are you giving them the same experience online that they receive in your showroom? Join Scott Hill, co-founder and executive chairman of PERQ, a consumer engagement technology company, as he shares actionable insights into how you can reflect your in-person showroom experience on your website to increase your bottom line.

2:30pm – 3:30pm

3 Ways Brand Segmentation Will Grow Your Business

Richard Fleck, Paramount Sleep

The concept of branding and what brands are changing rapidly. The old methodology of brand building and customer loyalty has been completely altered. There are many reasons for this change in the landscape, but the key is to have a strategic plan to combat. We’ll discuss how using a true segmentation philosophy in the mattress category in your store can help generate revenue, deliver a better customer experience, lower your return rate and increase your profits. This new disruptive business model concept is not only the future for today's consumer but gives you the power to control your destiny in performance.

(Brand Segmentation)

4:00pm – 5:00pm

The Secrets to Effective Online Video

Isaac Knorr & Kurt Strasser, Knorr Marketing

This session will show you how to make online videos and drive more traffic to your website. Online video has exploded as the go-to media on social and consumers are demanding it. You’ll come away with an effective strategy to make your branded online videos more effective and successful.

(Website/Marketing)
Back To Top ^


Tuesday, April 25, 2017

9:00am – 10:00am

Ensuring Customer Satisfaction by Effectively Managing an Omnichannel Supply Chain

Bob Elkins, Schneider Dedicated Services

There are lots of challenges to effectively manage an omnichannel supply chain—find out how to bring all the elements into one view, manage all the players, create transparency for consumers, manage the exceptions and keep reverse logistics costs in line.

(Advertising/Marketing)

10:30am – 11:30am

How to Use Facebook Live For Your Business

Denise Keniston, Web4Retail

Facebook Live made its debut last year when the company tested the new service with selected accounts. Now available to all users, Facebook Live requires only a video camera, an internet connection and a Facebook account. The social media site does all the rest. From her many years on camera, Denise Keniston will demonstrate how businesses can use the Facebook Live feature to drive traffic to their websites and to their storefronts. Facebook Live is the new broadcast television. Denise will show why this is true and how this feature can be used to reach customers and save money.

(Advertising/Marketing)

1:00pm – 2:00pm

Integrate Your In-Store Experience with Your Website to Benefit Your Business

Brian Robinson, STORIS

Today’s consumers are tech-savvy. In fact, 80% of the U.S. population has made an online purchase. eCommerce is a large player in current retail sales and it’s important for your business to stay relevant to consumers with your online presence. Your website is the virtual door front to your retail store and is often the first step of the customer shopping journey. How are you connecting your brick-and-mortar operations to your online presence? Learn why integrating your in-store experience with your website is
Back To Top ^