Lorri Kelley speaks with hard-earned credibility

To Lorri Kelley, leadership is about credibility.

“It goes back to establishing credibility for yourself by doing whatever you need to do to build your skills to be a highly effective leader,” she told HFA recently.

Lorri Kelley

She would know, having gained her first management position more than a quarter-century ago, when few women were found in such roles in the furniture industry.

“I had to work twice as hard and be three times more prepared. It created a lot of stress and pressure,” she said.

The effort paid off as she rose through executive offices for a series of notable companies, such as Pennsylvania House, Thomasville, Bernhardt, Home Elements, Rowe, Schnadig, Wynwood and Palliser. She was president of BDi Furniture from 2016 until June 2018, when she left to found Lorri Kelley Advisors Inc., a strategic consulting firm.

Kelley, who finds her new endeavor “wonderful,” also provides volunteer leadership to professional organizations, including WithIt, which promotes opportunities for women in the home furnishings industry.

Kelley will lead a seminar titled “Essential Steps to Becoming an Effective Leader” in the HFA’s Retailer Resources Center at the Las Vegas Market. Hosted by Next Generation Now, HFA’s program for young retail furniture professionals, Kelley’s presentation is 4-5 p.m. on Sunday, Nov. 27, in Building B, Showroom B1050.

Participants can count on this from Lorri Kelley: credibility. For more information on Las Vegas Market Seminars, click here

Related Posts

Looking to grow your business? Look no further.
Becoming a member of the HFA has more benefits than we can list here. Click the button to learn more.
Trending In

HFA Solution Partners

PERQ Website Logo

PERQ provides data-driven, multi-channel marketing solutions powered by Artificial Intelligence, allowing retailers to better engage

AVB Marketing

AVB marketing is a not-for-profit, member-owned full service agency delivering custom marketing solutions to America’s

HFA Sales Academy_Logo

Empower and motivate your sales team, develop skills, and change behaviors! HFA Sales Academy offers

PERQ Website Logo

PERQ provides data-driven, multi-channel marketing solutions powered by Artificial Intelligence, allowing retailers to better engage

AVB Marketing

AVB marketing is a not-for-profit, member-owned full service agency delivering custom marketing solutions to America’s

HFA Sales Academy_Logo

Empower and motivate your sales team, develop skills, and change behaviors! HFA Sales Academy offers

PartnerShip Logo

Alert: Existing PartnerShip users must re-enroll in the FedEx program to receive updated discounts. Updated

Form Piper Website Logo

We help retailers automate consumer financing! Our software platform integrates with your current lending options,

PartnerShip Logo

Alert: Existing PartnerShip users must re-enroll in the FedEx program to receive updated discounts. Updated

Form Piper Website Logo

We help retailers automate consumer financing! Our software platform integrates with your current lending options,

Sign up for more!
From HFA events to the latest member news, get updates straight to your inbox.

Not an HFA member?

Don't miss out on all of our association benefits!