Seminars

Sunday

January 28, 2018

9:00am – 10:00am

Create a Marketing Playbook to Win the Digital Game
Jay Diamond, Netsertive, Inc.
You know the customer’s path to purchase has completely changed and relies heavily on digital, but how do you adapt your current marketing strategy to match? How much should you spend, where should you focus your limited advertising dollars, and which tactics will bring the greatest return? Walk away with a comprehensive digital marketing plan you can implement based on your business goals.
(TRACK: Advertising/Marketing)


10:30am – 11:30am

Drive Traffic, Increase Sales and Boost Loyalty with a Private Sale
Courtney Tehoke & Bill Theis, Synchrony Financial
This session will help you create, promote and conduct a successful PRIVATE SALE event.  Whether you are a seasoned veteran or just now discovering the built-in benefits of holding a Private Sale, , this session will help you pinpoint the steps necessary to make your event effective by driving traffic, increasing sales, and boosting loyalty through retailer case studies.  Plus, by attending this seminar you will receive exclusive Synchrony Financing Rates to hold your own Private Event.
(TRACK: Sales/Marketing)


1:00pm – 2:00pm

Best Practices–What Works in The Real World
David McMahon, HighJump/PROFITsystems
David McMahon will reveal some of his favorite business practices used by top industry performers; he’ll also lead a group discussion where the audience will be encouraged to share where they’ve seen success and what works for them. Learn valuable ideas that you can use to grow your business with best practices focused on the areas of: increasing traffic, sales management, protection sales, growing gross margin, turning inventory faster, delivery and warehouse efficiency, advertising, and finding good people.
(TRACK: Operations/Management)


2:30pm – 3:30pm

Motivation for Peak Performance
Phil Gutsell, GutSELL & Associates
How do you get your team to always perform their best and get out of their comfort zone? Phil Gutsell has researched hundreds of retail operations and discovered the critical factors that keep you and your people satisfied with the norm. Phil will explain the adjustments you and your team can make to put them in position for stellar results. Discover the key behavioral factors that separate your store from higher results and a better bottom line.
(TRACK: Sales/Sales Training)


4:00pm – 5:00pm

How Media Influences Today’s Home Furnishings Consumers
Chip West, Valassis, Inc 
Today’s media landscape is rapidly changing and so are consumers.  Who are they?  How do they consume, engage with, and respond to advertising messages?  This session will look at data that illustrates how the relationship between media and shopper has evolved and what components influence purchases.
(TRACK: Advertising/Marketing)

Monday

January 29, 2018

10:30am – 11:30am

The Management Challenge: Delegate unto Others Before They Delegate unto You
Joe Milevsky, JRM Sales and Management
The choice is yours. The stress of growing a successful business can be mitigated by properly managing your people. Small business owners need to think big if they want to become big and that means  delegating responsibilities the way big  businesses delegate. You can’t do everything yourself and  simultaneously grow your business Learn how to get everybody in the company on the same page developing and respecting lines of communication, having appropriate job descriptions, communicating employee performance,  coaching improvement and so much more!
(TRACK: Employee Management)


1:00pm – 2:00pm

How to Track Website Visitors to In-Store Revenue
Scott Hill, PERQ
How much in-store revenue is your website producing? This session will analyze the results of industry retailers who are seeing success by tracking their online visitor all the way to an in-store purchase. Learn how to see the same results by guiding your shoppers online through helpful, interactive content and how to leverage chat and personalized email in better ways to increase your ROI.
(TRACK: Technology/Marketing)


2:30pm – 3:30pm

Marketing the Mattress Buying Experience 
Jeff Giagnocavo, Gardner’s Mattress and More
Many believe the bedding department is the cash cow of a furniture store. In this session, you will discover the key elements to mastering the mattress buying experience and marketing the mattress buying experience.  Jeff will give you tips and tricks to make sure you are capitalizing on this revenue stream and your customers are raving about your store and products.
(TRACK: Sales & Marketing)


4:00pm – 5:00pm

How Visual and Voice Search Are Revolutionizing Product Discovery
Richard Sexton, Chief Product Officer, MicroD
Smarter, faster, easier—the three pillars of technology evolution. With the popularity of Siri, Alexa, Google Now, Cortana and the accessibility of smartphone and tablet cameras, the way consumers use online search is changing. Voice-activated devices and visual shopping are leading the search revolution and demand new methods in website optimization. Join Richard Sexton, chief product officer at MicroD, as he summarizes how voice and visual search work, what companies are doing to stay relevant, and why it matters! Learn about the impact these features have on how shoppers are searching your merchandise and discovering their next purchase.
(TRACK: Technology/Marketing)

Tuesday

January 30, 2018

9:00am – 10:00am

Stand Out in the Crowd: How Online Reviews Boost your SEO
Nick Miller, Podium
How easy is it for potential customers to find your business when searching online? If you’re not showing up in the top-three listings in Google’s Map Pack, the answer to that question is “not very easy.” Selling furniture is a competitive business, so if you want to stand out in the crowd and be there when customers need you most, you need to be optimized for local SEO. Join us for this seminar as Nick walks you through best practices.  Key takeaways include: The differences between organic and local search; tips for optimizing your site; what role online reviews play and how to take advantage of the rise in mobile searches.
(TRACK: Technology/Marketing)


10:30am – 11:30am

MASTER CLASS

Furniture Repair Made Easy! Leather & Wood Repair Demonstration
Sue Harman, Guardsman Furniture Professionals
Do you spend time, money and resources rectifying delivery damage, product defects, and other types of furniture damage? When is it best to repair versus replace? What are you getting for your repair spend? In this Master Class Interactive session, Guardsman’s in-house furniture expert and technical training manager will demonstrate a variety of repairs to leather furniture pieces. You might be surprised by what can be cost-effectively repaired on-site or in the consumer’s home instead of being replaced. Sue is a color stylist and technical coatings expert responsible for formulating wood finishes and troubleshooting finishing operations for manufacturers across North America. Today, Sue manages the technician-training program and constantly develops new repair products and methods for our teams. 
(TRACK:  Operations)