HFA Announces Leadership Immersion Program for Young Professionals

Roseville Ca. (October 5, 2015) – The Home Furnishings Association (HFA) announces the launch of a young professionals leadership program offering one-of-kind visits with best in class retailers and the industry’s leading executives. The Next Generation members of HFA have the opportunity to apply and qualify for the new Leadership Immersion Experience program offered October 27-30, 2015 at the headquarters of El Dorado Furniture, Miami Gardens, FL.

The two and one half day program, sponsored by STORIS, features an agenda developed to showcase the finely tuned operations of one of the most successful retailers in the country. With visits to the distribution center, corporate headquarters and a local retail storefront, attendees will have exclusive access to El Dorado executives and key staff members.

The HFA successfully tested the program last spring at the RC Willey headquarters, Salt Lake City, Utah. Jeff Child, president, RC Willey hosted seven young retailers providing unprecedented access to his team and operation. “This trip was the most valuable experience I have had in the home furnishings industry to date. I would jump at the opportunity to be a part of any other event or trip such as this one”, said Jordan Barrick, COO, Quality Furniture & Appliance of Mesquite, TX.

“The Leadership Immersion Experience will be an amazing program for HFA’s young professionals around the country”, said Sharron Bradley, HFA’s CEO “Several best in class retailers have expressed interest for the spring of 2016 and beyond.”

Program sponsor STORIS is providing event materials for all attendees and will help to grow interest through their channels and resources. “This program gives young professionals immersion into best-in-class retail operations and insight to being a well-rounded retailer. The opportunity to learn from industry trusted leaders is vital for the future of our industry. We are excited to be aligned with such an initiative.” Said Kaitlin Surdoval, Marketing Manager, STORIS.

Program details and application can be found here, or call program coordinator, Shelly Riley for details 800-422-3778 ext. 105.

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