HFA, Tupelo Market to Host Lunch & Learn Seminars

February 5-7, 2015

Roseville, CA, — Home furnishings retailers heading to the Tupelo Furniture Market will find more than just furniture waiting for them. The Home Furnishings Association and the Market are sponsoring Lunch & Learn seminars during the week, Feb. 5-7, featuring Philip Gutsell of GutSELL & Associates, David Love of Love Furniture Profits and the Association’s own executive vice president Mary Frye.

The HFA booth will be located in Building 6, Booth #6037. The seminars will be held in the Magnolia Room of Building 2 each day between 11:00 a.m. and 1:30 p.m. The HFA hosts educational events all across the country, both at furniture markets and regional events, as a way to help home furnishings retailers improve their business practices and network with peers.

“Our Lunch & Learn sessions have been successful all across the country,” said Frye. “One of our goals is to provide retailers the tools they need to improve their businesses. Offering programs like this during markets is just one way we’re able to so. These Lunch & Learn sessions are not only a great way to grab a bite to eat and learn something at the same time, they’re one more opportunity to network.”

Two, hour-long seminars are offered each day in the Magnolia Room, Building 2. Here’s the schedule for the Lunch & Learn series.

Thursday, February 5
Magnolia Room Building 2
Philip Gutsell, GutSELL & Associates
11:00 a.m. 10 Steps to Improve Your Business Now
Learn how to identify and fix your weaknesses. Each method will be analyzed and examined so you can develop a clear plan to recharge your business. You’ll be better able to monitor your business and bring more profit to the bottom line.

12:30 p.m. Close More Sales with 8 Great Closings
How often have your seen or heard the following from your customers: “This is the first place I’ve shopped,” “It’s more than I want to spend,” “I have to think about it,” or “I saw it elsewhere for less.” This seminar will give you the ammunition to preempt the excuses and solve your most consistent closing problems. Each of these eight techniques will be revealed with step-by-step procedures to cut down the number of “walks” you currently experience.

Friday, February 6
Magnolia Room Building 2
David Love, Love Furniture Profits

11:00 a.m. Secrets of Furniture & Mattress Advertising That Sells
You can create and profit from furniture and mattress ads that sell. Learn why most furniture and mattress ads today are weak, what appeals to today’s consumers, how to write powerful headlines and more.

12:30 p.m. How to Get Today’s Consumer to Read & Respond to Your Ads
Simple steps to make your ads attractive to today’s consumers. Learn about the three minimum requirements of any ad in any medium, why people buy, and why headlines and copy are important.

Saturday, February 7
Magnolia Room Building 2
Mary Frye, EVP, HFA

11:00 a.m. Are You Ready for Company?
You’ve invited “company” (customers and potential customers) to your store, but do you have it “company” ready? You’ll get a good start on a checklist to be sure that your business is ready to impress!

12:30 p.m. WANT vs. NEED
If your customers and potential customers never see the new furnishings they could have then they will continue to be satisfied with old stuff they already have. Learn new ways to expose your customers to NEW!

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