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  • Moray passes Gorman’s CEO title on to Lias

    Longtime HFA member Gorman’s Home Furnishings and Interior Design has promoted its president and Chief Operating Officer Tom Lias to the company’s CEO. Lias will remain Gorman’s president and oversee merchandising, marketing and sales for the company, which has showrooms in the metro Detroit area and Grand Rapids, Mich., as well as a recently-opened clearance […]

  • Fitterers Furniture named Seattle area’s best small biz

    When HFA member Brad Fitterer learned his family store, Fitterers Furniture in Ellensburg, Wash., would be honored by Seattle Business Magazine at the publication’s annual awards ceremony recently, he figured he would pick up a plaque—maybe a pat on the back—and head home. So when magazine officials named Fitterers the best small business in Seattle […]

  • Fast and furious – HFA Member Profile: Steve Kidder

    Steve Kidder is always on the move and has no intention of slowing down It is snowing in Vermont and Steve Kidder is sitting in his office, which looks a lot like a Ford F150 pickup truck, ready to start his day. It’s barely 9 a.m. and already Kidder has had two meetings over the […]

  • Good sales meetings come in many forms

    But the end result should be the same—increased profits! Editor’s Note: This is the last of a three-part series of effective sales meetings. Sales meetings come in many forms and serve many purposes. In the last of my three-part series on effective sales meetings, let’s review some common types of meetings and how to make […]

  • Decoding your targeted audience

    No two customers are alike. That’s why the right message to the right customer is so important to your store’s success. The best marketing campaigns resonate emotionally with a targeted audience. When we plan events for our clients, we have to understand the mindset of the consumer who will best identify with our client’s brand […]

  • Four Stages to Family Business Success

    Understanding where your store is on its journey can help you grow. Bobby Martin has never owned a home furnishings store, but I bet a lot of home furnishings retailers can learn from him. Martin built his first company, First Research, up to the point where he could sell it to Dun & Bradstreet for […]

  • Like father, like daughter

    After his father died, John Keyes took over Naturwood Furniture. He was 18. Lisa Keyes knows about following in a father’s shoes. The first call came in the morning. It was from Stickley. Ever since he learned the manufacturer was looking for a new store in the Sacramento area to sell its line, John Keyes […]

  • Deliveries Don’t Just Happen

    Making the sale is often the simplest part of running a furniture retail store. The customer has selected their product and money has changed hands, but what now? If it were as simple as putting that sofa on a truck, driving out to the customer’s home and walking it through the door, well there would […]

  • Anchor It! Prevent Tip-Over

    Anchor furniture to prevent tip-over accidents The threat is serious, but the solution is simple. The U.S. Consumer Product Safety Commission has launched an Anchor It! campaign to educate parents and child caregivers about simple steps they can take to help prevent possible television and furniture tip-over accidents. In support of this campaign, the American Home Furnishings […]

  • What is TB117-2013?

    TB117-2013 is a new regulation regarding the flammability of upholstered furniture in California. It replaces the 1975 standard, Technical Bulletin 117 (TB117). The state of California revised Technical Bulletin 117 (TB117). The new standards outline the changes in flammability testing saying that as of January 1, 2014, manufacturers may transition from the open flame test […]

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