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  • Cool and Calm is a Leadership Skill

    They say that public speaking is the #1 fear of most people, but I’ll submit that as a business leader who is required to speak to a team or large group, it’s just something that you need to deal with effectively. Here are some observations to help you develop your leadership skills in this area. […]

  • HFA’s eCommerce Fraud Prevention Solution: Riskified

    Riskified, one of HFA’s newest members, empowers businesses to realize the full eCommerce potential by making it safe, accessible, and frictionless. The world’s largest brands trust us to increase revenue, manage risk, maximize fraud prevention, and improve customer interactions. Leading With Customer Centricity in a Digital-First World Customer centricity has long been a cornerstone for […]

  • Furniture Retailers Should Be “Clienteling”

    A major shift is happening in the retail industry from products to relationships. Studies show customers want a relationship with somebody they can trust. They want more than product reviews. They want an expert, somebody who knows their tastes, budget, upcoming needs and will let them know when the things they want are on sale. […]

  • Customer Experience: A Case Study

    The Dufresne Group (TDG) achieves an 85% Increase in self-service delivery confirmations with’s Conversational AI Platform The implementation of a single, unified, two-way customer communications platform has given all departments in TDG full transparency of every customer interaction and helped dramatically enhance customer experience through each stage of the lifecycle. BACKGROUND The Dufresne Group […]

  • Tips For a Successful Digital Marketing Budget

    “How do I build out a successful digital marketing budget?” That’s the question that every retailer asks when starting campaigns, evolving strategies, or looking down the road in preparation for growth. When working with retailers, we get this question all the time, and while you may be hoping for a full-proof solution or formula, unfortunately, […]

  • Quick Click Solutions: Digital Content Planning Made Easy

     Content planning doesn’t have to be complicated. Marisa Peacock, Chief Strategist with The Strategic Peacock gives you five simple tips that will streamline the content development for your digital content strategy. CLICK HERE for more digital marketing resources from HFA.

  • SEO Strategies to Get More Traffic

    Search engine optimization (SEO) is a sure way to attract customers to your website – if you use it right. Our experts will reveal SEO best practices and strategies to make it easier for search engines to crawl, index, and understand your content so that you can rank higher in search engine results pages. Ranking […]

  • The Value of Mentorship for Developing Leaders

    As a young business leader, investing in your development is essential. Leadership development involves more than just acquiring new skills; it also requires a commitment to continuous learning. One way to develop the skills needed to be an effective leader is by finding a mentor who can provide guidance and support. A mentorship relationship can […]

  • Quick Click Solutions: Marketing Strategies To Target Millennials

    Marisa Peacock, Chief Strategist with The Strategic Peacock covers essential marketing messaging tips you need to help you target your millennial customers. CLICK HERE for more digital marketing resources from HFA.

  • Quick Click Solutions: Components to an Effective Digital Marketing Campaign

    Jamie Gaston, VP of Client Services with Esquire Advertising reviews some of the key components to building effective digital marketing campaigns to attract customers and promote your brand in this HFA Quick Click Solutions video. CLICK HERE for more digital marketing resources from HFA.

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