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  • Renaissance

    Renaissance is spearheading the furniture industry’s digital transformation via RenCommerce, our virtual business platform – a cloud-based ecosystem of digital tools and services designed to help you manage, market, and grow your business like never before. RenCommerce brings order to operational chaos by organizing the fundamental tools required for success within one convenient dashboard – […]

  • Google Branded Search Campaign Strategy

    All too often when auditing brands, I see them wasting money on brand search. Yes, it’s important to protect your brand, how much you need to depend on your brand specifically, and how your competitors are advertising against your brand, so it’s really a case-by-case basis. However, there is a right way to do this. […]

  • Lessons from the Road – Old Brick Furniture & Mattress Co

    Several companies grew during the pandemic, finding ways to expand amid stiff headwinds and once-in-a-generation challenges. Old Brick Furniture & Mattress Company, the HFA 2023 Retailer of the Year (stores with more than 50 employees), takes pandemic growth and expansion to another level. I have to give you the back story first. Michael Fiacco owned […]

  • Lessons from the Road – BILTRITE Furniture

    You Can’t Do Business Like That In my travels as HFA’s CEO, I have been blessed to see many different ways to sell home furnishings. I have always said you could give separate store owners the same store footprint and the same product lines and you would end up with two entirely different stores. Ours […]

  • Lessons From the Road-Matt Pridemore

    Matt Pridemore’s Life-Changing “Call” Last week I found myself traveling to Valdosta, GA to present one of the Home Furnishings Association’s Retailer of the Year awards. Matt Pridemore is HFA’s 2023 Emerging Star Award recipient. He owns many Badcock Home Furniture and More franchise stores (his first was the store his parents owned) in Georgia, […]

  • When the Cookie Crumbles: The Future of Ad Tracking

    It’s hard to believe, but the end is almost upon us! The end of 2023 will be here in a blink of an eye, and that is Google’s deadline for eliminating third-party cookies for ad tracking. Should I run and hide under my bed now if I’m a digital advertiser? Here are a couple of […]

  • Attract New Customers Like Your Past Customers

    Everybody needs furniture, right? It’s what can make targeting for your digital ad campaigns so challenging! The great thing about digital is that it can drill down and find only the specific customers you want. With behavior as universal as furniture shopping, nailing that customer down can seem next to impossible. Never mind that each […]

  • Drive Customer Traffic Post Pandemic

    Let’s be honest with ourselves for a moment. The pandemic changed us. Our thought processes about everything from when someone coughs to our casual interactions with our colleagues to the way we eat, the way we engage, and indeed the way we shop and, more than anything – the way we spend our time.  With […]

  • 4 Steps to Drive Traffic to your eCommerce Furniture Store

    The home furnishings market is changing. What was once an in-person-only experience of feeling and touching fabrics is now done online for many people. The size of the global e-commerce furniture store market is projected to cross $40 billion by 2030. Shoppers are now driven more than ever by convenience. For some industries, that drive […]

  • Leverage Engaging Visuals to Drive Traffic

    Engaging visuals are critical for your e-commerce site. They help increase time on the page, engagement with product pages, add-to-cart rates, and, ultimately, conversion rates. But getting shoppers to your site is half the battle. Whether you are using organic social media posts, paid social media campaigns, email sequences, display ads, or a combination therein […]

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