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  • Modernizing Your Recruitment Process: Retailer Perspectives

    Is your company struggling to attract and retain top talent? You’re not alone.  The job market has undergone significant changes in recent years. The Home Furnishings Association (HFA) spoke with Carl Nyberg, Vice President/C.O.O., HOM Furniture, Max Klaben, AVP, Talent Management of Morris Furniture Co, Inc., and Seth Busby, Talent Acquisition Supervisor at Kittles Furniture […]

  • Skill Building for Employee Satisfaction and Retention

    Skill Building for Employee Satisfaction and Retention Imagine a workplace where all your employees have the skills and confidence to tackle any challenge that comes their way and where they feel empowered to contribute their best work every day. Join experts from Hometrends, Mossword HR Solutions, and Synchrony Home & Auto as they share their […]

  • Be an HFA Exhibitor

    Become an HFA Resource Center Exhibitor The Home Furnishings Association Resource Center connects suppliers face-to-face with HFA members and furniture retail leaders during High Point and Las Vegas Furniture Markets. Contact us to learn more about the HFA Resource Center Exhibitor Booths and how they can grow your business. For a limited time, new exhibitors […]

  • HFA Sponsorship

    Become an HFA Sponsor HFA Sponsorship helps companies grow their awareness among furniture retailers and increases personal connections with retail leaders. Join the group of HFA sponsors growing their business through sponsorship at the HFA. Download the HFA Sponsor Benefits Overview (pdf) Contact us to learn more about HFA Sponsorship and how it can grow […]

  • Citrin Cooperman
  • From Storefront to DC: HFA Government Relations Action Team is Making a Difference

    Are you battling zoning restrictions in your local community? Do labor laws and sales tax compliance change regularly in your state? Are you aware of the federal and state data security and privacy regulations? Are you compliant with the newly enacted STURDY ACT affecting all home furnishings retailers? As a small business owner, you focus […]

  • 4 Ways to Maximize Sales Success in Your Furniture Store

    Have you ever felt overwhelmed trying to figure out how to drive more sales and profitability for your furniture store? As an owner or manager, you likely wear many hats daily, and keeping up with all the tasks needed to run the business successfully can feel impossible. While growing sales is challenging, there are actionable […]

  • Enhancing Sales in Furniture Stores Through Technology

    In an era where technology shapes every aspect of business, furniture store owners are poised at a unique intersection of traditional retail and digital innovation. The key to thriving in this landscape lies in embracing technological advancements.  This blog aims to explore the importance of integrating technology into the sales process, highlight various technological solutions, […]

  • Get Your Customers to Say YES With the Right Qualifying Questions

    So, here’s a question, True or False, from YOUR experience and perspective in either  Direct Sales or Managing the Selling Process:   “Successfully executing a selling process CONSISTENTLY is very challenging for me.”   If your answer is TRUE, you are not alone! There are so many sales professionals who struggle to find the right path and […]

  • Mastering the Art of Sketching to Increase Sales

    The formula is fairly easy when considering strategies to increase sales in the retail furniture store environment. Sales = Customer Visits x Close Ratio x Average Sale. Increase your close ratio and average sales, and overall sales naturally increase. The easiest way to increase close ratio and average sales is to meet your customers’ needs […]

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