PERQ, experts in online consumer engagement and behavior, has announced the launch of the PERQ Marketing Cloud, a first-ever integrated suite of AI-driven technology products specifically designed to power the consumer experience and help home furnishing retailers increase online engagement, improve conversion rates and increase in-store sales.
More than 150 home furnishing retailers have integrated PERQ’s online guided shopping software on their websites, resulting in consumers spending three times more time on the site and 16 times more website leads, the company said in a news release.
The Home Furnishings Association partners with PERQ to offer these services to members.
“PERQ is already leading the way in digital marketing innovations in the home furnishings market by helping retailers guide more online shoppers into their showrooms. With the new PERQ Marketing Cloud, we take this even further,” said Scott Hill, PERQ’s executive chairman and co-founder. “The Marketing Cloud represents an industry first: an integrated, AI-powered suite of solutions to help retailers engage with online consumers after they leave the website and, ultimately, deliver them to the showroom to meet with a salesperson or designer who will know exactly what he/she is looking for.”
“As the research phase of furniture shopping has moved online, retailers have reported a significant drop in in-store traffic,” the PERQ release said. “However, a remarkable 80 percent of consumers that visit furniture showrooms have also visited that store’s website. This means there’s a huge opportunity to optimize digital marketing activities to better serve online consumers and, ultimately, bring them into the store. PERQ’s Marketing Cloud helps retailers understand each consumer’s path into their store, providing insight into why they purchased from them versus a competitor.“
Hill will conduct a seminar in HFA’s Retailer Resource Center, B 1050, from 10:30 to 11:30 a.m. Sunday at the Las Vegas Market. PERQ also maintains a booth in the RRC throughout the market.